Why It Pays to Be Humble by Gary Vaynerchuk on OPEN Forum
These days, starting a new company, pivoting or bringing your existing company into the tech field is common fare for the small-business owner. In this video, expert and experienced entrepreneur Gary Vaynerchuk offers his best advice on how to succeed when you’re entering unknown territory. Hint: it’s much more discreet than you’d think.
We could all use a pep talk when running a small business or starting a new venture. Listen to Kid President’s pep talk for a heavy does of inspiration. As he says, “You were made to be awesome. So get to it!”
Skype has taken its “Skype in the workspace” platform, more commonly referred to as SITW, out of beta, making it available to the general public. The platform is aimed at small businesses, and provides a way to connect with clients and customers worldwide instantly. The platform was in beta for six months. SITW is free to use, and utilizes the existing Skype network in such a way that small businesses and entrepreneurs can form connections with other businesses, as well as customers and potential partners. Read More
1. Put together a plan. 2. Personalize the video. 3. Write a script. 4. Find a voice. 5. Select an appropriate setting. 6. Check the lighting. 7. Consider wardrobe. 8. Keep it short and sweet. 9. Include a “call to action.” Read More
Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More