Why It Pays to Be Humble by Gary Vaynerchuk on OPEN Forum
These days, starting a new company, pivoting or bringing your existing company into the tech field is common fare for the small-business owner. In this video, expert and experienced entrepreneur Gary Vaynerchuk offers his best advice on how to succeed when you’re entering unknown territory. Hint: it’s much more discreet than you’d think.
(via Why It Pays to Be Humble | | The New OPEN ForumThe New OPEN Forum)
Cartoon of the Day
Did you know that today is the 8th anniversary of YouTube? The innovative video platform that changed the way we watch and share video content online published it’s first video today in 2005.
How Much YouTube Do Employees Really Watch at Work?
J.C. Penney employees are reported to have watched five million YouTube videos from the office during the month of January.
Read more. [Image: Reuters]
Kid President: I Think We All Need a Pep Talk
We could all use a pep talk when running a small business or starting a new venture. Listen to Kid President’s pep talk for a heavy does of inspiration. As he says, “You were made to be awesome. So get to it!”
(via Kid President: I think we all need a pep talk | Video on TED.com)
(via What Is the Fiscal Cliff? These 7 YouTube Videos Break it Down)
(via Skype launches small business platform SITW - SlashGear)
9 Tips for an Effective Video Ad
1. Put together a plan.
2. Personalize the video.
3. Write a script.
4. Find a voice.
5. Select an appropriate setting.
6. Check the lighting.
7. Consider wardrobe.
8. Keep it short and sweet.
9. Include a “call to action.”
Read More
You also might want to check out: Is This The Best Startup Launch Video Ever?
(via 9 Tips for an Effective Video Ad : Marketing :: American Express OPEN Forum)
YouTube Changes Video Ranking, Emphasizes Engagement
Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More
(via YouTube Changes Video Ranking, Emphasizes Engagement | Small Business Trends - Image source)