Posts tagged twitter

This Is the Future of Marketing, According to Twitter’s Co-Founder

Biz Stone, Twitter co-founder and haver of one of tech’s coolest names, noted last month at the small-business conference Sage Summit that the future of marketing is philanthropy, and that people are attracted to meaning these days. Small business consultant Barry Moltz wrote:

Stone suggests that when customers have a choice, they will more likely buy from companies that are philanthropic; and that successful companies are giving money to charitable organizations and then using their marketing funds to tell customers about their association with that cause. Companies find that their giving can go a long way by attracting free mentions on blogs and social media posts. 

Read on for more on how companies are using philanthropy in their marketing strategy.

Having an engaged Twitter following can be a great resource for a company looking to attract new customers, build brand awareness, and more. But how does one exactly go about doing that?
1. Post regularly, and keep it conversational. Most of what you share should be informative, useful or inspiring—and it should be sent out several times a week. Occasionally you can add personal anecdotes and behind-the-scenes information about your business. You’ll hold your followers’ attention if they feel that they’re getting information they couldn’t get elsewhere.
2. Include photos when appropriate. Images are some of the most shared content on social networks. You need to post more than just text to keep your followers interested.
3. Share content from others. Sharing content isn’t just about retweeting posts you find interesting, though that’s definitely a big part of it. You can tweet links to online articles, videos and websites. Position yourself as a source for information relevant to your industry, not just as someone who only posts about his or her own business.
Read on for eight more tips on how to build a strong Twitter following.

Having an engaged Twitter following can be a great resource for a company looking to attract new customers, build brand awareness, and more. But how does one exactly go about doing that?

1. Post regularly, and keep it conversational. Most of what you share should be informative, useful or inspiring—and it should be sent out several times a week. Occasionally you can add personal anecdotes and behind-the-scenes information about your business. You’ll hold your followers’ attention if they feel that they’re getting information they couldn’t get elsewhere.

2. Include photos when appropriate. Images are some of the most shared content on social networks. You need to post more than just text to keep your followers interested.

3. Share content from others. Sharing content isn’t just about retweeting posts you find interesting, though that’s definitely a big part of it. You can tweet links to online articles, videos and websites. Position yourself as a source for information relevant to your industry, not just as someone who only posts about his or her own business.

Read on for eight more tips on how to build a strong Twitter following.

Twitter is unveiling 15 new ad products in the next six months, but one may have already leaked.

Twitter is unveiling 15 new ad products in the next six months, but one may have already leaked.

Almost 75% of small business owners feel confident in their social media abilities. But, c’mon. There’s always room for improvement. Take advantage of tips like these on OPEN Forum:

7. Avoid syndicated messages. While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

Almost 75% of small business owners feel confident in their social media abilities. But, c’mon. There’s always room for improvement. Take advantage of tips like these on OPEN Forum:

7. Avoid syndicated messages. While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

Science May Have Cracked the Code to the Perfect Tweet

We know why this tweet was so record-breakingly popular. But what makes an average Twitter user’s post shareable? Researchers from Google and Cornell University landed on a few answers after comparing two tweets sent by the same user, about the same topic, but with different wording:

  • They asked to be retweeted. A solid piece of advice works on social media as well: If you want something, ask for it! Tweets where users made “explicit requests for sharing” were shared more than the tweets that didn’t. Within that, some retweet signifiers were stronger than others. “RT,” “retweet,” “spread” and “please” were more effective than “pls” and “plz” for getting followers to retweet. 

For more insight (and links to the cool tools they made) visit OPEN Forum.

10 Reasons Why Your Social Media Growth Is Stagnating

  1. You’re in the wrong social networks.
  2. You don’t follow the 80/20 rule.
  3. You don’t analyze data.
  4. You don’t play to your brand’s strengths.
  5. Your social updates look like they’re on autopilot.
  6. Your content marketing strategy is weak.
  7. You haven’t kept up changes on social platforms.
  8. You’re not taking advantage of paid media.
  9. You bought followers instead of earning them.
  10. You aren’t paying enough attention to social media.

Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.

Wondering why your social media posts aren’t getting much of a response? You could be sending at the wrong time.

Wondering why your social media posts aren’t getting much of a response? You could be sending at the wrong time.

Not a bad idea to start investing in your Twitter presence…

Not a bad idea to start investing in your Twitter presence…

Twitter May Phase Out @ Replies And Hashtags In the Future

fastcompany:

Some of Twitter’s more confusing Internet jargon—hashtags, @ replies, and manual retweets—no doubt add to the initial confusion. But in the future, the service may do away some of its more perplexing and insular language.

If you want to be a social media star, learn these lessons from celebrity power-tweeters who are successfully promoting their brand, attracting fans and marketing their products:


1. Create a strategy: Think of Beyonce’s social “persona”
2. Be provocative: A la Rihanna
3. Get your customers involved: Lady Gaga launched a Twitter contest this month
4. Create great content: Roger Ebert had over 800,000 followers on Twitter because of his blog
5. Work the retweet: Justin Bieber retweets all of his tween fans

More celebrity-infused twitter lessons for your business here.

If you want to be a social media star, learn these lessons from celebrity power-tweeters who are successfully promoting their brand, attracting fans and marketing their products:

1. Create a strategy: Think of Beyonce’s social “persona”

2. Be provocative: A la Rihanna

3. Get your customers involved: Lady Gaga launched a Twitter contest this month

4. Create great content: Roger Ebert had over 800,000 followers on Twitter because of his blog

5. Work the retweet: Justin Bieber retweets all of his tween fans

More celebrity-infused twitter lessons for your business here.