We know why this tweet was so record-breakingly popular. But what makes an average Twitter user’s post shareable? Researchers from Google and Cornell University landed on a few answers after comparing two tweets sent by the same user, about the same topic, but with different wording:
For more insight (and links to the cool tools they made) visit OPEN Forum.
Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.
Twitter and traditional news outlets each have their strengths in terms of delivering news. However, Twitter can bring added value by spreading the word on events that we might not hear about, and for bringing local perspectives on major news items.