Twitter and traditional news outlets each have their strengths in terms of delivering news. However, Twitter can bring added value by spreading the word on events that we might not hear about, and for bringing local perspectives on major news items.
"Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”
Mastering each social media platform and crafting the “perfect post” on each is a science. Use the formulas for Facebook, Twitter, Pinterest and Google+ in this infographic to help you break down exactly what you need to do for each piece of content you create.
The web can be a hub for satisfaction as well as frustration for small businesses. According to this infographic, only 9% of small businesses found their social media efforts to exceed their expectations. Brush up on the social media basics on OPEN Forum.
1. Tweet randomly, because you don’t have a strategy, and just hope your target customers will start following you. 2. Use up all 140 characters so nobody can retweet your message. 3. Use a long Twitter handle that takes up valuable space and leaves little room to actually write something. 4. Keep full URL links in your tweets, instead of shortening your links (using a service like Bitly), which greatly minimizes the number of retweets. 5. Talk only about yourself and your business.
Click here for all 20 ways to lose followers, confuse customers and waste your resources on Twitter.
A haphazard social media strategy will be disadvantageous for your business’s credibility with your customers. Knowing and practicing the best approaches to tweeting and hashtagging in the social-sphere can benefit your business greatly. So before you start tweeting, study up on the best ways for you to converse with your customers, interact with your audience and gain clout on the Twitter platform.