Posts tagged twitter

Not a bad idea to start investing in your Twitter presence…

Not a bad idea to start investing in your Twitter presence…

Twitter May Phase Out @ Replies And Hashtags In the Future

fastcompany:

Some of Twitter’s more confusing Internet jargon—hashtags, @ replies, and manual retweets—no doubt add to the initial confusion. But in the future, the service may do away some of its more perplexing and insular language.

If you want to be a social media star, learn these lessons from celebrity power-tweeters who are successfully promoting their brand, attracting fans and marketing their products:


1. Create a strategy: Think of Beyonce’s social “persona”
2. Be provocative: A la Rihanna
3. Get your customers involved: Lady Gaga launched a Twitter contest this month
4. Create great content: Roger Ebert had over 800,000 followers on Twitter because of his blog
5. Work the retweet: Justin Bieber retweets all of his tween fans

More celebrity-infused twitter lessons for your business here.

If you want to be a social media star, learn these lessons from celebrity power-tweeters who are successfully promoting their brand, attracting fans and marketing their products:

1. Create a strategy: Think of Beyonce’s social “persona”

2. Be provocative: A la Rihanna

3. Get your customers involved: Lady Gaga launched a Twitter contest this month

4. Create great content: Roger Ebert had over 800,000 followers on Twitter because of his blog

5. Work the retweet: Justin Bieber retweets all of his tween fans

More celebrity-infused twitter lessons for your business here.

Twitter and traditional news outlets each have their strengths in terms of delivering news. However, Twitter can bring added value by spreading the word on events that we might not hear about, and for bringing local perspectives on major news items.

Dr. Miles Osborne, lead study author | SMI: Intelligence in Social Media (via unionmetrics)

Twitter is great for news, but is it the right marketing tool for your business? Read more on OPEN Forum to find out.

unionmetrics:


"Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases | Marketing Charts 

Facebook has the highest percentage of users who are buying, both in-store and online, after “liking” a product.
But it’s not always easy to know how to engage your Facebook fans and keep your page relevant. What do people want to hear? How can you make your page fun, interactive and meaningful?
OPEN Forum has the 5 questions you might want to ask your Facebook fans that will (hopefully!) lead to purchasing power.

unionmetrics:

"Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases | Marketing Charts 

Facebook has the highest percentage of users who are buying, both in-store and online, after “liking” a product.

But it’s not always easy to know how to engage your Facebook fans and keep your page relevant. What do people want to hear? How can you make your page fun, interactive and meaningful?

OPEN Forum has the 5 questions you might want to ask your Facebook fans that will (hopefully!) lead to purchasing power.

Click here to embiggen (see full infographic)
Mastering each social media platform and crafting the “perfect post” on each is a science. Use the formulas for Facebook, Twitter, Pinterest and Google+ in this infographic to help you break down exactly what you need to do for each piece of content you create.
(via Visual.ly)

Click here to embiggen (see full infographic)

Mastering each social media platform and crafting the “perfect post” on each is a science. Use the formulas for Facebook, Twitter, Pinterest and Google+ in this infographic to help you break down exactly what you need to do for each piece of content you create.

(via Visual.ly)

Click here to embiggen (see full infographic)
The web can be a hub for satisfaction as well as frustration for small businesses. According to this infographic, only 9% of small businesses found their social media efforts to exceed their expectations.  Brush up on the social media basics on OPEN Forum.
(via DR4WARD)

Click here to embiggen (see full infographic)

The web can be a hub for satisfaction as well as frustration for small businesses. According to this infographic, only 9% of small businesses found their social media efforts to exceed their expectations.  Brush up on the social media basics on OPEN Forum.

(via DR4WARD)

20 Ways to Look Dumb on Twitter by OPEN Forum1. Tweet randomly, because you don’t have a strategy, and just hope your target customers will start following you.2. Use up all 140 characters so nobody can retweet your message.3. Use a long Twitter handle that takes up valuable space and leaves little room to actually write something. 4. Keep full URL links in your tweets, instead of shortening your links (using a service like Bitly), which greatly minimizes the number of retweets. 5. Talk only about yourself and your business.Click here for all 20 ways to lose followers, confuse customers and waste your resources on Twitter.
(via 20 Ways to Look Dumb on Twitter - OPEN Forum :: American Express OPEN Forum)

20 Ways to Look Dumb on Twitter by OPEN Forum

1. Tweet randomly, because you don’t have a strategy, and just hope your target customers will start following you.
2. Use up all 140 characters so nobody can retweet your message.
3. Use a long Twitter handle that takes up valuable space and leaves little room to actually write something.
4. Keep full URL links in your tweets, instead of
shortening your links (using a service like Bitly), which greatly
minimizes the number of retweets.
5. Talk only about yourself and your business.

Click here for all 20 ways to lose followers, confuse customers and waste your
resources on Twitter.

(via 20 Ways to Look Dumb on Twitter - OPEN Forum :: American Express OPEN Forum)

As our thoughts go out to the people of Boston, we share a few like-minded sentiments from entrepreneurs tweeting their support.

laughingsquid:

Vintage Social Networking