Posts tagged tumblr

10 Reasons Why Your Social Media Growth Is Stagnating

  1. You’re in the wrong social networks.
  2. You don’t follow the 80/20 rule.
  3. You don’t analyze data.
  4. You don’t play to your brand’s strengths.
  5. Your social updates look like they’re on autopilot.
  6. Your content marketing strategy is weak.
  7. You haven’t kept up changes on social platforms.
  8. You’re not taking advantage of paid media.
  9. You bought followers instead of earning them.
  10. You aren’t paying enough attention to social media.

Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.

unionmetrics:

Travel on Tumblr: Oh the places brands and publications can go  
The possibility for creativity on Tumblr is endless, which is both inspiring, exciting, and can also be overwhelming. One of the best ways to get started is to take a look at what other successful blogs are doing, not to imitate, but to inspire. There is a fantastic array of different travel blogs on Tumblr: personal blogs sharing photos from trips, personal blogs full of places the user aspires to go, brands sharing everything they have to offer, and publications sharing a mix of the attainable and aspirational.
We’re sharing a few of our favorites with you from both brands and publications in a short series of posts to get a great sense of how different travel blogs are expressing themselves on Tumblr. Let’s take a look at hotels, shall we?

Sofitel, a luxury hotel with locations in several cities across the US, celebrates each of the cities they’re located in with tips on what to visit and do when customers stay, in addition to sharing gorgeous hotel shots. The clean design is beautiful and easily navigable, and positioning their Tumblr as a resource for travelers makes it useful as well. 


Standard Hotel has taken a different approach, using their Tumblr to focus on health and fitness available from their world-class spas. Posts are gifs of instructors executing one pose at a time, with a description of how they work and what areas of the body they benefit;  you can also sort by your fitness level or what kind of workout you’re looking for. A perfect resource for busy, frazzled travelers— or even those of us at home who will remember the brand next time we’re booking.  


Ace Hotel takes a similar approach to Sofitel, showing off gorgeous shots of the opening of their new location in London and behind-the-scenes looks at what went into selecting everything from bar decor to the radios in the rooms. They depart from this semi-promotional material with a focus on sharing cultural activities available in the cities where they’re located, including Portland music. 


The Mandarin Oriental in New York City focuses almost exclusively on the culture and vibrancy of the city they inhabit, dropping in a rare aside to visit their spa. Their Tumblr serves as a great resource to inhabitants of NYC in addition to travelers. 


The Hyatt takes a food-centric, behind-the-scenes approach with their Tumblr, letting readers see the stories behind the recipes and learn how the chefs and sommeliers approach their work. It lends the brand a more personal feeling. 

  Overwhelmingly, hotel brands on Tumblr have shifted away from exclusive promotion to sharing content that is useful to their readers: means to stay fit while traveling, what kind of food they might find in a city, what to with their free time in a specific destination. This approach also taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased. 

These hotel Tumblr-blogs are inspiring examples of how small businesses can utilize social media to broaden their reach, define their voice, and brand their company in innovative and interesting ways without mimicking the next guy.

unionmetrics:

Travel on Tumblr: Oh the places brands and publications can go  

The possibility for creativity on Tumblr is endless, which is both inspiring, exciting, and can also be overwhelming. One of the best ways to get started is to take a look at what other successful blogs are doing, not to imitate, but to inspire. There is a fantastic array of different travel blogs on Tumblr: personal blogs sharing photos from trips, personal blogs full of places the user aspires to go, brands sharing everything they have to offer, and publications sharing a mix of the attainable and aspirational.

We’re sharing a few of our favorites with you from both brands and publications in a short series of posts to get a great sense of how different travel blogs are expressing themselves on Tumblr. Let’s take a look at hotels, shall we?

  • Sofitel, a luxury hotel with locations in several cities across the US, celebrates each of the cities they’re located in with tips on what to visit and do when customers stay, in addition to sharing gorgeous hotel shots. The clean design is beautiful and easily navigable, and positioning their Tumblr as a resource for travelers makes it useful as well.

  • Standard Hotel has taken a different approach, using their Tumblr to focus on health and fitness available from their world-class spas. Posts are gifs of instructors executing one pose at a time, with a description of how they work and what areas of the body they benefit;  you can also sort by your fitness level or what kind of workout you’re looking for. A perfect resource for busy, frazzled travelers— or even those of us at home who will remember the brand next time we’re booking.  

  • Ace Hotel takes a similar approach to Sofitel, showing off gorgeous shots of the opening of their new location in London and behind-the-scenes looks at what went into selecting everything from bar decor to the radios in the rooms. They depart from this semi-promotional material with a focus on sharing cultural activities available in the cities where they’re located, including Portland music.

  • The Mandarin Oriental in New York City focuses almost exclusively on the culture and vibrancy of the city they inhabit, dropping in a rare aside to visit their spa. Their Tumblr serves as a great resource to inhabitants of NYC in addition to travelers.

  • The Hyatt takes a food-centric, behind-the-scenes approach with their Tumblr, letting readers see the stories behind the recipes and learn how the chefs and sommeliers approach their work. It lends the brand a more personal feeling.

  Overwhelmingly, hotel brands on Tumblr have shifted away from exclusive promotion to sharing content that is useful to their readers: means to stay fit while traveling, what kind of food they might find in a city, what to with their free time in a specific destination. This approach also taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased.

These hotel Tumblr-blogs are inspiring examples of how small businesses can utilize social media to broaden their reach, define their voice, and brand their company in innovative and interesting ways without mimicking the next guy.

Brands often look for absolutes on social media—i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.
3 Social Media Questions Every Brand Should Ask Itself by Hayes Davis, Union Metrics CEO (Hey, we know that guy!) | via Fast Company  (via unionmetrics)
Did you notice the Tumblr redesign that was released on Sunday night?
We did, and if you didn’t here’s what happened: Tumblr moved the buttons you use to interact with posts from the top of each post in your dashboard to the bottom. It did so in order to make room for a dollar sign icon that will indicate when a post has been promoted using its new sponsorship tools.
Read more on how these platform changes were received by the Tumblr community on OPEN Forum.

Did you notice the Tumblr redesign that was released on Sunday night?

We did, and if you didn’t here’s what happened: Tumblr moved the buttons you use to interact with posts from the top of each post in your dashboard to the bottom. It did so in order to make room for a dollar sign icon that will indicate when a post has been promoted using its new sponsorship tools.

Read more on how these platform changes were received by the Tumblr community on OPEN Forum.

maxistentialist:

Tumblr’s new ad sales pitch deck“Brands finally are front and center.”

The appeal of the Tumblr platform is spreading to businesses for their social media and marketing needs. Is your small business on Tumblr?

The New Yorker: Shouts & Murmurs: The Collected Letters of Marissa Mayer and David Karp

newyorker:

My darling David,

Don’t let these earthly considerations stand in the way of our relationship. Getting to know Tumblr has been the biggest joy of my life. I have never felt so young, so alive, so full of hope for the future as when I am watching your metrics rise exponentially each day.

Oh, I…

A hilarious faux email exchange between David Karp and Marissa Mayer on the Tumblr and Yahoo merger from The New Yorker.

Read more on why so many partnerships end in disaster on OPEN Forum.

Yahoo Buys Tumblr and Promises “Not to Screw It Up”All Things D broke the news that Yahoo bought Tumblr for $1.1 billion this morning.Tumblr CEO David Karp wrote in his memo that “Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas.” Click here to read Karp’s full memo and Yahoo’s announcement on All Things D.We look forward to seeing what this partnership does for both companies!
(via Yahoo Buys Tumblr and Promises “Not to Screw It Up” - Peter Kafka - Media - AllThingsD - Image source)

Yahoo Buys Tumblr and Promises “Not to Screw It Up”

All Things D broke the news that Yahoo bought Tumblr for $1.1 billion this morning.

Tumblr CEO David Karp wrote in his memo that “Yahoo is the original Internet company, and Marissa and her team share our dream to make the Internet the ultimate creative canvas.” Click here to read Karp’s full memo and Yahoo’s announcement on All Things D.

We look forward to seeing what this partnership does for both companies!

(via Yahoo Buys Tumblr and Promises “Not to Screw It Up” - Peter Kafka - Media - AllThingsD - Image source)

laughingsquid:

Vintage Social Networking

unionmetrics:

This Week in Social Analytics on Tumblr | From ComScore’s 2013 U.S. Digital Future in Focus:

“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.” 

The first graph above shows the shares for time spent on each site, with Tumblr coming in second behind Facebook, while the second shows the total unique visitor trend with Tumblr trending above both Pinterest and Instagram. 

You can download the full report at the link at the top of this post. 

Click to embiggen & see full infographic (it moves!).
The Internet, A Decade Later
(via The Internet A Decade Later)