Posts tagged trends

The Ice Bucket Challenge and 6 Things Every Viral Moment Has

The ALS Ice Bucket Challenge has been one of the hottest topics on the Internet over the past month, with videos of all sorts of people hoisting buckets of ice water over their heads and dousing themselves in the name of charity. 

The challenge has also raised jaw-dropping amounts of money in a short period of time for ALS research. It’s reported that the ALS Foundation raised $10.3 million in a single day, thanks to the popularity of the challenge.

So how does something so simple become something so viral and raise awareness and funds?

1. A low barrier of entry. What do you need to make a challenge? A bucket, ice, water, a smartphone to capture the video, and two minutes of your time.

Too often attempts at virality fail because they’re too complicated or too expensive. The goal is to get as many people as possible involved, so barrier of entry to participate has to be low.

2. A touch of urgency. According to the rules of the Challenge, you have 24 hours to accept the challenge, or you “have” to pay the ALS Foundation $100. Putting a limited window of time ensures that people won’t put off the challenge.

3. Built in viral mechanism. The ALS Challenge is a bit different than most viral campaigns, because you’re publicly challenging three other friends to participate. Also, it’s not an invitation; it’s a dare. There’s a lot more energy behind someone publicly saying “I dare you!” instead of “Try this!”

Read on for three more components of viral campaigns on OPEN Forum.

Businesses that cater to consumers’ fears for the future are reporting “robust sales,” writes OPEN Forum contributor Mark Henricks. 
"Doomsday may or may not be looming ahead, but it’s never been disadvantageous to be prepared," says David Sanders, owner of Atlanta-based e-commerce business Doomsday Prep. (He should know — his sales go up with every new season of AMC’s zombie survival hit The Walking Dead). 
Read more on OPEN Forum, “Dystopian Businesses: Profiting From Depressing Visions of the Future”

Businesses that cater to consumers’ fears for the future are reporting “robust sales,” writes OPEN Forum contributor Mark Henricks. 

"Doomsday may or may not be looming ahead, but it’s never been disadvantageous to be prepared," says David Sanders, owner of Atlanta-based e-commerce business Doomsday Prep. (He should know — his sales go up with every new season of AMC’s zombie survival hit The Walking Dead)

Read more on OPEN Forum, “Dystopian Businesses: Profiting From Depressing Visions of the Future

mashable:

Every year, CES (Consumer Electronics Show) both showcases new tech product launches and sets the tone for the tech industry in the upcoming year. Here are a few of the tech trends that you should look out for.

What’s going to be hot in marketing next year? Images. What’s not?  Useless apps. Read more Marketing Trends: What’s Hot And What’s Not For 2014.

Five Trends You’ll See More of in 2014:

  1. 3-D Printing
  2. Hyper-Upgrading
  3. Scent Tech
  4. National Heritage & Culture
  5. Transparency

springwise:

Personalized, barista-style coffee made by a robot
Public coffee machines have never been able to match the intricacies of a perfect flat white from the local independent bistro, never mind the latte art that comes with it. Although it hasn’t yet mastered that last one, the Briggo is a vending machine that can create high-standard speciality coffees and take orders from smartphones. READ MORE…

We bet this is the next big office trend, coming to a start-up or co-working space near you!

springwise:

Personalized, barista-style coffee made by a robot

Public coffee machines have never been able to match the intricacies of a perfect flat white from the local independent bistro, never mind the latte art that comes with it. Although it hasn’t yet mastered that last one, the Briggo is a vending machine that can create high-standard speciality coffees and take orders from smartphones. READ MORE…

We bet this is the next big office trend, coming to a start-up or co-working space near you!

theatlantic:

The 11 Most Fascinating Charts From Mary Meeker’s Epic Slideshow of Internet Trends

See more. [Images: KPCB]

It is important for all businesses, small or large, to keep up on internet trends in today’s digital age.

See what all the fuss is about in The Atlantic’s visual write up on Mary Meeker’s Internet Trends report from the D11 conference.

Are you re-vamping your marketing strategy this year? If so, look no further than the infographic.
This infographic proves why it is a great marketing solution for you to use.
(Via Mashable)

Are you re-vamping your marketing strategy this year? If so, look no further than the infographic.

This infographic proves why it is a great marketing solution for you to use.

(Via Mashable)

Beginner Social Media Tips for Local Business Marketing
        
        Local businesses that don’t use social media platforms are missing out on opportunities that could attract more customers and help them reach new markets. When you want a local business to thrive, you have to include social media in your marketing plan.  Start with these items below:1. Keep up with current trends2. Establish a brand identity3. Reach out to new customers4. Get your customers involvedRead More
        (via Beginner Social Media Tips for Local Business Marketing)
Beginner Social Media Tips for Local Business Marketing

Local businesses that don’t use social media platforms are missing out on opportunities that could attract more customers and help them reach new markets. When you want a local business to thrive, you have to include social media in your marketing plan.  Start with these items below:

1. Keep up with current trends
2. Establish a brand identity
3. Reach out to new customers
4. Get your customers involved

Read More

(via Beginner Social Media Tips for Local Business Marketing)

Tim O’Reilly’s Key to Creating the Next Big Thing“Create more value than you capture,” is the serial entrepreneur’s new catchphrase. Read on to know what his adage means, as well as his timeline of technology trend spotting throughout the years.
        (via Tim O’Reilly’s Key to Creating the Next Big Thing | Wired Business | Wired.com)
Tim O’Reilly’s Key to Creating the Next Big Thing


“Create more value than you capture,” is the serial entrepreneur’s new catchphrase. Read on to know what his adage means, as well as his timeline of technology trend spotting throughout the years.

(via Tim O’Reilly’s Key to Creating the Next Big Thing | Wired Business | Wired.com)