Since the dawn of space flight, the industry has been dominated by large firms essentially writing their own paychecks. Only the biggest communications companies and national governments could afford launches costing hundreds of millions of dollars. That’s changing now, in large part because of SpaceX. Read More
One of the golden rules of writing is: Respect the reader’s intelligence. This rule gets magnified by a factor of 10 when it comes to composing unsolicited emails. Here are a few pointers to keep in mind when composing an email “ask”:
Step 1: Make it easy to say, “Yes.”
Step 2: Write an intriguing subject line.
Step 3: Establish your credibility.
Step 4: Be concise and get to the point.
Step 5: Give a deadline if you can.
Step 6: Be interesting and interested.
Step 7: Never ever ever use the word “synergy.”
Step 8: Preview your email on a phone.
Most people who receive any significant quantity of email in a day have developed extremely refined B.S. detectors. So use these tips to get your potential prospects to click “open” — and actually read what you have to say.
Now that email is most people’s primary form of business communication, it pays to get it right. Follow these 15 tips to avoid egregious email errors.
1. Incorporating cutesy emoticons.
2. Sending emails with irrelevant—or no—signature lines.
3. Making spelling errors.
4. Using “Reply All” for every message.
5. Being too longwinded.
6. Including marathon-length previous conversations. .
7. Altering previous conversations.
8. Using irrelevant subject lines.
9. Outing someone who bcc’ed you.
10. Burying your point.
11. Ignoring important emails.
12. Overemphasizing the importance of your inbox.
13. Replying without sufficient reflection.
14. Using a gushy closing.
15. Attaching enormous files.
We’re sure your inbox is pretty full this morning—have you received messages with any of the above offenses?
Collaborative content, which is a joint-effort approach to brainstorming and creating content and often involving expertise from different team members, is the latest buzzword among people trying to boost their SEO ranking on Google. These tips will help get your staff, even the non-writers, on board.
1. Utilize Collaborative Content
2. Multiple Authors Equals Social Opportunity
3. Enlist Experts
4. Get Your Team On Board