It’s here! Foursquare finally launched self-serve ads for small businesses on their social media platform.
What does this mean for your mom and pop shop?
From the Foursquare announcement:
"The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers."
Brands often look for absolutes on social media—i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.
Life is about experience and sometimes it makes sense to give yourself four years of time—instead of debt—to work on whatever you want to do if you are destined to be successful anyway.
Companies are really missing out on innovation if they don’t have women on the front line of their programmers, their designers, and their engineers.
Reshma Saujani, Founder of Girls Who Code