Posts tagged social media

prweek: Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic. In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

prweek:

Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic.

In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

Brands are generating a lot of buzz by engaging with consumers on Pinterest; it’s no longer a social media site limited to user-generated content.

Are you surprised that the most popular branded boards involve cute animals, DIY projects and food photos? Neither were we.

Checkout the most popular branded boards on Pinterest from Unmetric:

Most Popular Boards by Followers
1. L.L. Bean – Woodland Creatures: 4,689,706
2. Jetsetter – Daily Moment of Zen: 4,353,320
3. Nordstrom – Garden Wedding Ideas: 4,199,549
4. Everyday Health – Joy Bauer: 3,761,427
5. Lowes – Build It!: 3,549,154
 
Boards With the Most Likes
1. Swarovski – Wedded Bliss: 160,120
2. Better Homes and Gardens – Blogger Recipes We Love: 131,326
3. Better Homes and Gardens – Blogger Faves From BHG.com: 84,767
4. Nordstrom – Garden Wedding Ideas: 84,565
5. L.L. Bean – Woodland Creatures: 64,273
 
Boards With the Most Repins
1. Better Homes and Gardens – Blogger Recipes We Love: 1,021,643
2. Better Homes and Gardens – Blogger Faves From BHG.com: 444,215
3. Real Simple – Real Simple Finds: Recipes to Try: 289,908
4. Swarovski – Wedded Bliss: 253,296
5. Etsy – Yum! Recipes to Share: 249,195

(Via Mashable)

The Number-One Secret for Social Media Success by Dave Kerpen for OPEN Forum For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media”—it’s in being human. That is, it’s in being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable. Here are five ways business owners can be more likeable and ensure greater success using social media: 1. Listen first - and never stop listening. 2. Start with one social network. 3. Don’t tell your customers to like you and follow you, tell them why and how they should. 4. Share pictures and videos. 5. Spend at least 30 minutes a day on social media. Read more on OPEN Forum (via The Number-One Secret for Social Media Success | | The New OPEN ForumThe New OPEN Forum)

The Number-One Secret for Social Media Success by Dave Kerpen for OPEN Forum

For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media”—it’s in being human. That is, it’s in being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable.

Here are five ways business owners can be more likeable and ensure greater success using social media:

1. Listen first - and never stop listening.

2. Start with one social network.

3. Don’t tell your customers to like you and follow you, tell them why and how they should.

4. Share pictures and videos.

5. Spend at least 30 minutes a day on social media.

Read more on OPEN Forum

(via The Number-One Secret for Social Media Success | | The New OPEN ForumThe New OPEN Forum)

Did you know that Pinterest has 25 million users and 25% of retail referral traffic comes from Pinterest accounts?That also translates into some serious ROI in terms of brand engagement and actual sales for retailers.Are you utilizing Pinterest? Here are more astonishing stats on the power of Pinterest. (via 15 Stats Retailers Should Know About Pinterest | Digiday)

Did you know that Pinterest has 25 million users and 25% of retail referral traffic comes from Pinterest accounts?

That also translates into some serious ROI in terms of brand engagement and actual sales for retailers.

Are you utilizing Pinterest? Here are more astonishing stats on the power of Pinterest.

(via 15 Stats Retailers Should Know About Pinterest | Digiday)

fastcompany:

Can you recognize these online brands just based on the color of their sharing buttons? Answers, and some science behind color and branding.

Choosing the right color(s) for your company’s logo and products is important. But just how crucial is it? 90% of an assessment for testing a product is made by color alone.

This article is chock full of data and graphics to explain the science behind color marketing and branding.

Click here to embiggen (see full infographic) PR agency Weber Shandwick released two studies analyzing the social behavior of CEO’s in 2010 and 2012. This infographic compares the growth and significance of a CEO’s presence on social media and other online channels within that two year span. (Source: Weber Shandwick and PR News)

Click here to embiggen (see full infographic)

PR agency Weber Shandwick released two studies analyzing the social behavior of CEO’s in 2010 and 2012. This infographic compares the growth and significance of a CEO’s presence on social media and other online channels within that two year span.

(Source: Weber Shandwick and PR News)

newyorker: Cartoon of the Day Did you know that today is the 8th anniversary of YouTube? The innovative video platform that changed the way we watch and share video content online published it’s first video today in 2005.

newyorker:

Cartoon of the Day

Did you know that today is the 8th anniversary of YouTube? The innovative video platform that changed the way we watch and share video content online published it’s first video today in 2005.

20 Ways to Look Dumb on Twitter by OPEN Forum1. Tweet randomly, because you don’t have a strategy, and just hope your target customers will start following you.2. Use up all 140 characters so nobody can retweet your message.3. Use a long Twitter handle that takes up valuable space and leaves little room to actually write something. 4. Keep full URL links in your tweets, instead of shortening your links (using a service like Bitly), which greatly minimizes the number of retweets. 5. Talk only about yourself and your business.Click here for all 20 ways to lose followers, confuse customers and waste your resources on Twitter. (via 20 Ways to Look Dumb on Twitter - OPEN Forum :: American Express OPEN Forum)

20 Ways to Look Dumb on Twitter by OPEN Forum

1. Tweet randomly, because you don’t have a strategy, and just hope your target customers will start following you.
2. Use up all 140 characters so nobody can retweet your message.
3. Use a long Twitter handle that takes up valuable space and leaves little room to actually write something.
4. Keep full URL links in your tweets, instead of
shortening your links (using a service like Bitly), which greatly
minimizes the number of retweets.
5. Talk only about yourself and your business.

Click here for all 20 ways to lose followers, confuse customers and waste your
resources on Twitter.

(via 20 Ways to Look Dumb on Twitter - OPEN Forum :: American Express OPEN Forum)

Click here to embiggen (see full infographic) Is your business on Facebook? Here are all the reasons why it should be. (Via Visual.ly)

Click here to embiggen (see full infographic)

Is your business on Facebook? Here are all the reasons why it should be.

(Via Visual.ly)

laughingsquid: Vintage Social Networking

laughingsquid:

Vintage Social Networking