"Going viral" is the gold standard of online content these days. But how does it happen? And can it be made into a science? Jonah Berger, a professor at University of Pennsylvania’s Wharton School of Business, may have the answer. Berger broke out the ins and outs of online viralness in a recent New Yorker piece:
Read more on NewYorker.com: “The Six Things That Make Stories Go Viral Will Amaze, And May Infuriate, You”
What’s going to be hot in marketing next year? Images. What’s not? Useless apps. Read more Marketing Trends: What’s Hot And What’s Not For 2014.
2013 will be remembered as the year that social media became home to some of the most annoying and overhyped buzzwords online.
Read more Overhyped Social Media Buzzwords of 2013.
Are your social media ads falling flat? Follow these tips for writing better Facebook ads in 6 simple steps.
1. Start With Why
Ask yourself, “Why am I running this ad?”
2. Use Custom Ad Images
Since Facebook now lets you use custom images for your ads, take advantage of this!
3. Amp Up Your Ad Headlines
Facebook gives you 25 characters to create sexy, irresistible headlines. Use them!
4. Don’t Leave Your Audience Hanging
Nothing is worse than an ad that doesn’t tell your audience what to do.
5. Stop Selling, Create An Offer
Offers are tools that any page owner can use to create a sense of urgency and entice audience members to make that oh-so-sexy click.
6. Get Smart With Facebook Ad Targeting
You have the ability to target your ads to the fans of other pages. Why wouldn’t you take advantage of your ability to reach those folks?
There’s nothing sexier than a click on a well-designed Facebook ad. Follow this advice and make that happen.