Internet content isn’t all free, and not everything is yours for the taking just because you found it online. Get the legal facts about some common copyright myths:
Myth No. 1: It’s on the Internet, so anyone can use it.
Actually… ”This one is unwaveringly and unequivocally false,” writes OPEN Forum contributor Erika Napoletano. “Just because you find an image or blog post or article or video and you like it, you may not have permission to share it.”
Myth No. 2: There wasn’t a copyright notice on it, so it’s not copyrighted.
Actually… “By U.S. copyright law, copyright is granted to a content creator the moment an idea is fixed into any tangible form,” says Kandis Koustenis, an intellectual property attorney with Cloudigy Law.
Read on for three more commonly heard copyright myths and the truth behind them.
Being “on time” can mean something different for every person you meet, based on where they’re from to their own personal preference. If you’re not careful, that difference can hurt your business and client relations, writes Alexandra Levit:
… It’s important to be conscious of … the “scheduling style” of your business and the partner businesses with which you work. The first step here is attention, then assimilation: Watch how people operate, learn what scheduling styles make them most productive, then adapt your operations and expectations accordingly.
Read more on how to implement a time-sensitive culture on OPEN Forum.
If you’re only focusing on the numbers, it may be time to expand your thinking. Understanding psychology’s role in your business can give you a definite edge.
“Industrial and organizational psychology, or I-O psychology, applies psychological theories to an organization,” says Sandra Powers, a human resources manager at LawyerReviews.com. By studying I-O psychology, you may be able to help improve employee behavior and attitudes through training programs, management systems and employee feedback.
Read more on how I-O psychology can improve your business on OPEN Forum.
Renting office space is a big step for any new business, but it’s not without its risks. Understanding these 4 key provisions will help you avoid signing a bad lease:
1. The security deposit
2. Additional rent
3. Company use restrictions
4. A subordinate lease
Read on for more details on why you should know about each of these factors before you sign a lease.
Biz Stone, Twitter co-founder and haver of one of tech’s coolest names, noted last month at the small-business conference Sage Summit that the future of marketing is philanthropy, and that people are attracted to meaning these days. Small business consultant Barry Moltz wrote:
Stone suggests that when customers have a choice, they will more likely buy from companies that are philanthropic; and that successful companies are giving money to charitable organizations and then using their marketing funds to tell customers about their association with that cause. Companies find that their giving can go a long way by attracting free mentions on blogs and social media posts.
Read on for more on how companies are using philanthropy in their marketing strategy.