Posts tagged small business

A chance conversation about the necessary evil of conference calls led one lean startup expert and his partner to create a breakthrough conference call system, with the help of some startup and Hollywood bigwigs.

You gotta have a gimmick if you want to stand out in today’s crowded market. For marketing expert Ted Rubin, his penchant for wearing crazy socks were the key to social media stardom.
Find out how on OPEN Forum.

You gotta have a gimmick if you want to stand out in today’s crowded market. For marketing expert Ted Rubin, his penchant for wearing crazy socks were the key to social media stardom.

Find out how on OPEN Forum.

Trying to seem small and local may hurt this Iowa-based whiskey distillery in a big way. 
Read more on OPEN Forum.

Trying to seem small and local may hurt this Iowa-based whiskey distillery in a big way. 

Read more on OPEN Forum.

It doesn’t matter what your business is, if you don’t know who your true customer is, you’re going to run into problems. Danae Ringelmann, the co-founder of Indiegogo, and serial entrepreneur Jen Groover tell us what they do to figure who their clients really are.

4 Ways to Become a Better Storyteller

Have you ever heard of the Moth? It’s an amazing event / podcast that gives storytellers (some professional, some pulled out of the audience) a stage to share their stories.

It’s a good place to start if you need some help brushing up your sales pitch, writes OPEN Forum contributor Erika Napoletano. “When you tell a story in pursuit of selling an idea or product, are you telling a story from the surface only? Or are you taking the bold step to share the deeper details, the story behind the story that we rarely get the chance to hear?”

Read on to learn how to become a better storyteller and sales pro on OPEN Forum.

3 Reasons Why Dating Is Just Plain Harder for Entrepreneurs

1. Your date may not get just how busy you are.

2. Your date may just be there for the fringe benefits.

3. Women entrepreneurs face gender biases of being a caregiver instead of breadwinner.

Dating experts and business owners weigh in on each of these three hurdles to dating as an entrepreneur on OPEN Forum.

The Powerful Publishing Tool More Businesses Should Use

Medium is a publishing platform available to anyone with a Twitter account (which makes sense, considering two of the guys behind the microblogging site created it). Unlike Twitter, you can go beyond 140 characters to share your thoughts; journalists, experts and provocateurs are using the space to post essays and become thought leaders of sorts in their spaces.

It’s a great space for small business owners as well for five major reasons. Read more on OPEN Forum.

Lynn Tilton, the founder and CEO of Patriarch Partners, has had ownership in and restructured more than 240 companies with combined revenues of $100 billion. From Stila Cosmetics to Rand McNally, her company’s investments span 14 industries. Tilton is all about saving American jobs. She talks about great products and working from the customer backward in this Learning from the Pros.

Should You Ever Do Business With a Good Friend?

Many people warn against hiring or partnering with friends, but it’s not always a bad thing. You just have to know what you’re getting yourself into, writes OPEN Forum contributor Dorie Clark:

…You may assume you know all about your friend based on your experiences with them. But it’s likely you’ve only seen a slice—probably the most fun side—of their personality. They may be entirely different under high-pressure situations… 

Be on the lookout for warning signs: If you’ve seen them discuss clients or employees in a problematic way (such as a pattern of blaming other people, or making choices you disagree with), be wary.

Read on for five more tips on whether or not you should work with your friends.