Fun fact: School fundraisers are a $1.4 billion industry. (We know, we’re as surprised as you are.)
So it stands to reason that school fundraisers—a business model in its own way—can be a good resource for business owners who have sales goals they want to hit, writes OPEN Forum contributor Geoff Williams. There are indeed a few lessons you can pick up from studying school fundraisers’ success:
1. Set a goal. “School fundraisers don’t usually last long,” Williams writes. “While you can’t restrict your sales period to several weeks, you can set short-term goals, which are likely to get you where you want to be faster than an open-ended mission.”
Read on for three more things you can learn from school fundraisers.
To learn how those numbers can help your business’s growth, visit OPEN Forum.
Kara Goldin, Founder of Hint Water: “We woke up a few months ago and realized that our business had grown 200 percent on Amazon without putting any money into customer acquisition, advertising, email marketing or loyalty programs.” Via “A Former Soda Addict Tries To Change America’s Health.”
Are you falling for one of these seasonal myths?
Via OPEN Forum: 5 Holidays Sales Myths You Shouldn’t Believe
Don’t wait for Cyber Monday… Start building your online sales earlier with these tips from OPEN Forum:
Got a big proposal to present? Make sure you utilize the following 6 tricks, and you’ll soon be hearing ‘Yes!’ instead of ‘I’ll get back to you.’
1. Put your pricing options in the descending order.
2. Offer three options.
3. Provide a contract that’s partially completed.
4. Use the power of font size.
5. Personalize your proposal.
6. Use good quality paper.
The point of a written proposal is to allow a client to make a reasoned decision based on accumulated information. You may crank out a dozen proposals a day, or you may rely on them only occasionally, but when your sales depend on the strength of your proposal, you’ll benefit from making that proposal compelling.
There are some tried-and-true sales tactics that work, and there are others that you should stop using immediately—like the ones listed here.
1. Hold Eye Contact
Focusing too much energy on maintaining steady eye contact can be perceived as a show of aggression.
2. Quote A Range Of Prices
You want to appear reasonable and flexible, bu the customer only hears the low end.
3. Assume The Sale
Simply acting as though the sale’s a foregone conclusion can backfire because it presumes that your customer is dumb, weak and easily manipulated.
4. Don’t Give Them A Way Out
Your sale closure rate will actually increase if your sales pitches give customers an out—let them feel like they have the freedom to make a choice.
Gimmicky tactics based on faulty consumer psychology will not only fail to yield desired results, but the use of those tactics may even hurt your sales. Treating consumers with respect may sound like old-fashioned common sense, but it’s actually the most effective sales tactic around.
So next time you’re selling yourself, don’t fixate on what you achieved yesterday. Emphasize the promise of what you could accomplish tomorrow.