Posts tagged sales

7 Financial Numbers That Can Predict Your Business’s Success (Or Failure)

  1. Cash flow
  2. Net income
  3. Profit and loss
  4. Sales
  5. Price point
  6. Gross margin
  7. Total inventory

To learn how those numbers can help your business’s growth, visit OPEN Forum.

Kara Goldin, Founder of Hint Water: “We woke up a few months ago and realized that our business had grown 200 percent on Amazon without putting any money into customer acquisition, advertising, email marketing or loyalty programs.” Via “A Former Soda Addict Tries To Change America’s Health.”

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Are you falling for one of these seasonal myths?

  1. Black Friday kicks off the holiday season
  2. The sale’s the only thing that matters
  3. Customers hate holiday shopping
  4. Networking takes a break during the holidays
  5. You can’t take time off

Via OPEN Forum: 5 Holidays Sales Myths You Shouldn’t Believe

5 Ways To Boost Online Sales On Small Business Saturday

Don’t wait for Cyber Monday… Start building your online sales earlier with these tips from OPEN Forum:

  1. Email your deals to your customers
  2. Give the VIP treatment online.
  3. Use urgency and scarcity tactics.
  4. Add killer images to your site.
  5. Put things “above the fold” on your website.

6 Simple Tricks To A Winning Sales Proposal

Got a big proposal to present? Make sure you utilize the following 6 tricks, and you’ll soon be hearing ‘Yes!’ instead of ‘I’ll get back to you.’

1. Put your pricing options in the descending order.

2. Offer three options.

3. Provide a contract that’s partially completed.

4. Use the power of font size.

5. Personalize your proposal.

6. Use good quality paper.

The point of a written proposal is to allow a client to make a reasoned decision based on accumulated information. You may crank out a dozen proposals a day, or you may rely on them only occasionally, but when your sales depend on the strength of your proposal, you’ll benefit from making that proposal compelling.

Worst Sales Advice Ever: Stop Following These 4 ‘Tips’

There are some tried-and-true sales tactics that work, and there are others that you should stop using immediately—like the ones listed here.

1. Hold Eye Contact
Focusing too much energy on maintaining steady eye contact can be perceived as a show of aggression.

2. Quote A Range Of Prices
You want to appear reasonable and flexible, bu the customer only hears the low end.

3. Assume The Sale
Simply acting as though the sale’s a foregone conclusion can backfire because it presumes that your customer is dumb, weak and easily manipulated.

4. Don’t Give Them A Way Out
Your sale closure rate will actually increase if your sales pitches give customers an out—let them feel like they have the freedom to make a choice.

Gimmicky tactics based on faulty consumer psychology will not only fail to yield desired results, but the use of those tactics may even hurt your sales. Treating consumers with respect may sound like old-fashioned common sense, but it’s actually the most effective sales tactic around.

So next time you’re selling yourself, don’t fixate on what you achieved yesterday. Emphasize the promise of what you could accomplish tomorrow.

Daniel Pink, Author of To Sell Is Human

Read more on why Pink says extroverts aren’t necessarily better at sales, the three P’s of rejection, the 6 best elevator pitches and other surprising insights on OPEN Forum.

unionmetrics:


"Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases | Marketing Charts 

Facebook has the highest percentage of users who are buying, both in-store and online, after “liking” a product.
But it’s not always easy to know how to engage your Facebook fans and keep your page relevant. What do people want to hear? How can you make your page fun, interactive and meaningful?
OPEN Forum has the 5 questions you might want to ask your Facebook fans that will (hopefully!) lead to purchasing power.

unionmetrics:

"Consumers who interact with brands on social networks are just as likely to end up buying a product in-store as they are to do so online, finds Vision Critical in a new study [download page] that examines the path ‘from social to sale.’”

Brand Interactions on Social Equally Likely to Lead to In-Store as Online Purchases | Marketing Charts 

Facebook has the highest percentage of users who are buying, both in-store and online, after “liking” a product.

But it’s not always easy to know how to engage your Facebook fans and keep your page relevant. What do people want to hear? How can you make your page fun, interactive and meaningful?

OPEN Forum has the 5 questions you might want to ask your Facebook fans that will (hopefully!) lead to purchasing power.

Click here to embiggen (see full infographic)

An explainer video can act as your virtual salesperson, explaining your value proposition, 24 hours a day in any location. Explainer videos share, in clear words and pictures, just what it is you are offering to the marketplace.

(via Visual.ly)

Click here to embiggen (see full infographic)

An explainer video can act as your virtual salesperson, explaining your value proposition, 24 hours a day in any location. Explainer videos share, in clear words and pictures, just what it is you are offering to the marketplace.

(via Visual.ly)

12 Easy Steps to a Perfect Pitch on OPEN ForumSociologist James Hughes said, “The art of communication is the language of leadership.” Nowhere is this more crucial than for individuals pitching an idea whose success often depends less on what is said, than on how it is said. Whether you’re presenting to potential investors, clients or customers, ace your next pitch with these 12 tips. 1. Get to the point fast.2. Don’t use too many slides.3. Establish the need.4. Use a message map.5. Use a multilevel structure to your pitch.6. State who your competition is.7. Include a sound bite.8. Introduce the team.9. Take “yes” for an answer.10. Know your next step.11. Learn from others.12. Don’t beg.
(via 12 Easy Steps to a Perfect Pitch | | The New OPEN ForumThe New OPEN Forum)

12 Easy Steps to a Perfect Pitch on OPEN Forum

Sociologist James Hughes said, “The art of communication is the language of leadership.” Nowhere is this more crucial than for individuals pitching an idea whose success often depends less on what is said, than on how it is said. Whether you’re presenting to potential investors, clients or customers, ace your next pitch with these 12 tips.

1. Get to the point fast.
2. Don’t use too many slides.
3. Establish the need.
4. Use a message map.
5. Use a multilevel structure to your pitch.
6. State who your competition is.
7. Include a sound bite.
8. Introduce the team.
9. Take “yes” for an answer.
10. Know your next step.
11. Learn from others.
12. Don’t beg.

(via 12 Easy Steps to a Perfect Pitch | | The New OPEN ForumThe New OPEN Forum)