One of the golden rules of writing is: Respect the reader’s intelligence. This rule gets magnified by a factor of 10 when it comes to composing unsolicited emails. Here are a few pointers to keep in mind when composing an email “ask”:
Step 1: Make it easy to say, “Yes.”
Step 2: Write an intriguing subject line.
Step 3: Establish your credibility.
Step 4: Be concise and get to the point.
Step 5: Give a deadline if you can.
Step 6: Be interesting and interested.
Step 7: Never ever ever use the word “synergy.”
Step 8: Preview your email on a phone.
Most people who receive any significant quantity of email in a day have developed extremely refined B.S. detectors. So use these tips to get your potential prospects to click “open” — and actually read what you have to say.
Are you hesitant to ask people in your network for a favor? Don’t be! These 6 tips will help you learn to ask for what you want.
1. Trust In People’s Generosity
2. Become a Great Connector
3. Ask Twice
4. Know When Not To Ask Twice
5. Don’t Be Attached To The Answer
6. Ask A Question In Return
"If you don’t ask," novelist Nora Roberts says, “the answer is always no.” Use these techniques to help you push past the fear of rejection and strengthen your courage to just ask. What have you got to lose?
These days I spend about 40 percent of my time recruiting. I think that when it comes down to building any great business, it is about your ability to recruit talent. You don’t want to outsource that to someone else. One of the things you can most affect as the CEO is whom you hire. It is important to always be out meeting new people.
Now that email is most people’s primary form of business communication, it pays to get it right. Follow these 15 tips to avoid egregious email errors.
1. Incorporating cutesy emoticons.
2. Sending emails with irrelevant—or no—signature lines.
3. Making spelling errors.
4. Using “Reply All” for every message.
5. Being too longwinded.
6. Including marathon-length previous conversations. .
7. Altering previous conversations.
8. Using irrelevant subject lines.
9. Outing someone who bcc’ed you.
10. Burying your point.
11. Ignoring important emails.
12. Overemphasizing the importance of your inbox.
13. Replying without sufficient reflection.
14. Using a gushy closing.
15. Attaching enormous files.
We’re sure your inbox is pretty full this morning—have you received messages with any of the above offenses?
I realized the key was really to focus my energies on being as helpful to others as I could possibly be. That means helping anyone—clients or non-clients, friends, friends of friends. It may sound counterintuitive, but the more you can concentrate on helping others, without focusing too much on what you will get out of it, the better you will do financially.