Branding is not something small-business owners can ignore. “We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You,” wrote management consultant Tom Peters in Fast Company. So where does one start in their goal of promoting Brand You?
From OPEN Forum’s “How to Build an Unforgettable Brand"
How do we teach character? We don’t.
I talked to Stevenson about his classic definition this weekend. Back in 1983, he told me, people tended to define entrepreneurship almost as a personality disorder, a kind of risk addiction. “But that didn’t fit the entrepreneurs I knew,” he said. “I never met an entrepreneur who got up in the morning saying ‘Where’s the most risk in today’s economy, and how can I get some? Most entrepreneurs I know are looking to lay risk off—on investors, partners, lenders, and anyone else.” As for personality, he said, “The entrepreneurs I know are all different types. They’re as likely to be wallflowers as to be the wild man of Borneo.”