Don’t wait for Cyber Monday… Start building your online sales earlier with these tips from OPEN Forum:
This Saturday, Nov.30th, is Small Business Saturday. Think it’s too late to participate? Think again! OPEN Forum has 11 Last-Minute Tips for Making the Most of It.
One of the golden rules of writing is: Respect the reader’s intelligence. This rule gets magnified by a factor of 10 when it comes to composing unsolicited emails. Here are a few pointers to keep in mind when composing an email “ask”:
Step 1: Make it easy to say, “Yes.”
Step 2: Write an intriguing subject line.
Step 3: Establish your credibility.
Step 4: Be concise and get to the point.
Step 5: Give a deadline if you can.
Step 6: Be interesting and interested.
Step 7: Never ever ever use the word “synergy.”
Step 8: Preview your email on a phone.
Most people who receive any significant quantity of email in a day have developed extremely refined B.S. detectors. So use these tips to get your potential prospects to click “open” — and actually read what you have to say.
Are you hesitant to ask people in your network for a favor? Don’t be! These 6 tips will help you learn to ask for what you want.
1. Trust In People’s Generosity
2. Become a Great Connector
3. Ask Twice
4. Know When Not To Ask Twice
5. Don’t Be Attached To The Answer
6. Ask A Question In Return
"If you don’t ask," novelist Nora Roberts says, “the answer is always no.” Use these techniques to help you push past the fear of rejection and strengthen your courage to just ask. What have you got to lose?
These days I spend about 40 percent of my time recruiting. I think that when it comes down to building any great business, it is about your ability to recruit talent. You don’t want to outsource that to someone else. One of the things you can most affect as the CEO is whom you hire. It is important to always be out meeting new people.
With two holidays falling on the same day (an event that won’t occur again for 70,000 years!) and a shorter holiday shopping season, business owners will have to pull out the stops to generate sales. Here are 4 things to consider.
1. Adjusting your operating hours and staffing needs.
2. Targeting Hanukkah shoppers.
3. Being aggressive.
4. Being respectful.
Will the Thanksgiving/Hanukkah overlap (dubbed “Thanksgivukkah,” it has several spellings and its own Facebook page, not to mention Thanksgivukkah T-shirts) help or hinder retailers? Opinions are mixed. While It remains to be seen how it will all shake out, it can’t hurt to follow these suggestions and make the most of “Thanksgivukkah.”