Twitter and traditional news outlets each have their strengths in terms of delivering news. However, Twitter can bring added value by spreading the word on events that we might not hear about, and for bringing local perspectives on major news items.
If you think your business startup can never get off the ground or that you need years of experience and a lifetime of connections to get others to pay attention to you, the story of 16-year-old Nick D’Aloisio will change your mind. The London-based teenager has received funding from the likes of Zynga founder Marc Pincus, actor Ashton Kutcher, and artist and Beatle widow Yoko Ono totaling $1 million in startup capital so far. But you don’t need to get endorsements from celebrities to launch your next great business. Read More
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content. Here we distill the methodology to getting people to visit your Facebook page, keep them reading as well as get them to return. Read More
Both Democratic President Obama and Republican challenger Mitt Romney pledge to create jobs and kickstart the economy, but differ on their methods. For those still on the fence, here’s a summary of their stances on issues affecting small business. Read More
Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More
Poll: Small Business Owners Slowly Shifting to Obama
Many small business voters in swing states—Colorado, Florida, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Virginia and Wisconsin—are still in the Republican camp, with 48 percent saying they planned to vote for Romney. Obama has made gains, though: Thirty-eight percent said they planned to vote for the current president, a six percent increase since May. And the majority of small business voters—56 percent—think Obama will win the election. Read More
In the last few years, the food industry has been one of the few bright spots in the small-business economy, with trends such as craft beers, locally sourced foods and artisanal products capturing consumer dollars—and creating opportunities for small food producers and retailers. However, the rise of the Millennials and the aging of the Baby Boomers are bringing new challenges and increased opportunities that are already transforming the food industry and will continue to do so in the next decade. Read more.