Buying Facebook ads isn’t the only (or even the most effective) way to get your small business booming from your social media marketing efforts.Here are 3 startups that are innovating worthwhile social media strategies to ramp up their brand presence:1. Warby Parker: Seeking user-generated content of customers in their hipster-style frames2. Pork Barrel BBQ: Creating a unique social community tailored for BBQ aficionados 3. The Mermaid Inn: Launching a mobile app with relevant content on oysters for their clientele
(via 3 Innovative Ways Startups Are Driving Results Over Social Media | Entrepreneur.com)
(via Deciding Whether Your Business Needs a Mobile App | Inc.com)
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