Can’t decide what to do? Expert Mike Michalowicz gives us his tips to making every decision a good one:
1. Apply the 10-10-10 rule
2. Implement a stop-loss plan
3. Implement split testing
4. Learn from history
5. Sleep on it
The right decisions are nearly always made with a clear head, using good information and keeping long-term goals in mind. Read more here.
Prices increase and just about everyone hates it. But, if you are like most businesses, the economy is killing you and you are going to have to increase prices sooner or later. And, let’s be honest, if you wait until later, you will probably go out of business.
It’s the nature of the business. Prices increase for a variety of reasons, including market conditions, competitors and the rising prices that you are paying. But rather than slapping on you new higher price (see that as basically slapping your client), there is a much better approach. And when done right, your customers will be thanking you for the increase.
Here are four ways to increase your prices that will not only prevent your customers complaining, but may in fact get them giving you high fives:
There are many reasons why having loyal employees is a must in your business. They are the backbone of the company, and the ones that will ultimately make or break your product or service. They represent your company and will either put your business goals into action or snuff them out before you can even figure out the root of the problem.
Small businesses inevitably think they need to get it right—everywhere. Have a killer website, backed with awesome customer service, a logo to die for, awesome company uniforms, minute-by-minute social media updates and super signage every where. While every struggling business tries to do it, they all fail to pull it off. The reason? Because it requires multiple full time staff members to do it. Even the big corporations struggle to be perfect on all fronts. The solution? Don’t strive to do it all. Strive to do as little as possible, but strive to wow them in these few spots. Don’t have enough money to do a beautiful, detailed website? Build a single amazing page that directs prospects to an e-mail form or a number to call you.