Posts tagged mike michalowicz

5 Tricks for Making Smarter Decisions

Can’t decide what to do? Expert Mike Michalowicz gives us his tips to making every decision a good one:

1. Apply the 10-10-10 rule

2. Implement a stop-loss plan

3. Implement split testing

4. Learn from history

5. Sleep on it

The right decisions are nearly always made with a clear head, using good information and keeping long-term goals in mind. Read more here.

12 Unexpected Social Media Tips
Believe it or not, social media extends beyond Facebook and Twitter. It’s any website where people can discuss content. YouTube is social media. Your blog is social media. Pinterest is social media. And yes, Facebook and Twitter are too. So if you want to leverage social media in a big way in 2013, consider these strategies:1. Talk less about you and more about others.2. Create roundup content.3. More than mobile devices.4. Be real, be you.5. Pictures! Pictures! Pictures!6. Customer service monitoring.Read the other 6 tips here

12 Unexpected Social Media Tips

Believe it or not, social media extends beyond Facebook and Twitter. It’s any website where people can discuss content. YouTube is social media. Your blog is social media. Pinterest is social media. And yes, Facebook and Twitter are too. So if you want to leverage social media in a big way in 2013, consider these strategies:

1. Talk less about you and more about others.
2. Create roundup content.
3. More than mobile devices.
4. Be real, be you.
5. Pictures! Pictures! Pictures!
6. Customer service monitoring.

Read the other 6 tips here

Click to embiggen.5 Ways to Detect Lying Clients by Reading Their Facial Cues

The truth lies not in what people say. It is what they say and what they do while they say it that speaks the truth. The truth is revealed through microexpressions, subtle changes in the face that happens for only a fraction of a second. A microexpression is just like any other facial expression (e.g. a wide-open, slacked jaw expressing utter surprise) it is just expressed momentarily, before the person “recovers” to a lying expression that matches their lying words.
Once you understand how facial cues work, you can match your clients’ words to their actions and “hear” the truth every single time. Here’s the beginner’s guide to reading facial cues and what your client is really telling you. 

(via 5 Ways to Detect Lying Clients by Reading Their Facial Cues : Marketing :: American Express OPEN Forum)

Click to embiggen.

5 Ways to Detect Lying Clients by Reading Their Facial Cues

The truth lies not in what people say. It is what they say and what they do while they say it that speaks the truth. The truth is revealed through microexpressions, subtle changes in the face that happens for only a fraction of a second. A microexpression is just like any other facial expression (e.g. a wide-open, slacked jaw expressing utter surprise) it is just expressed momentarily, before the person “recovers” to a lying expression that matches their lying words.

Once you understand how facial cues work, you can match your clients’ words to their actions and “hear” the truth every single time. Here’s the beginner’s guide to reading facial cues and what your client is really telling you. 

(via 5 Ways to Detect Lying Clients by Reading Their Facial Cues : Marketing :: American Express OPEN Forum)

7 Habits of the World’s Best Business Leaders

1. They don’t seek fame.
2. They don’t fear criticism.
3. They don’t make superstars.
4. They are part of the team.
5. They kill “the cancer.”
6. They ask ten times more questions than answers.
7. Their “God” is the vision.

Read More

Deathbed Thoughts Of A Successful Entrepreneur

Mike Michalowicz reflects on a great entrepreneurial lesson left behind by Sam Walton of Walmart.

4 Ways To Increase Prices And Have Your Clients Happy About It

                      

Prices increase and just about everyone hates it. But, if you are like most businesses, the economy is killing you and you are going to have to increase prices sooner or later. And, let’s be honest, if you wait until later, you will probably go out of business.

It’s the nature of the business. Prices increase for a variety of reasons, including market conditions, competitors and the rising prices that you are paying. But rather than slapping on you new higher price (see that as basically slapping your client), there is a much better approach. And when done right, your customers will be thanking you for the increase.

Here are four ways to increase your prices that will not only prevent your customers complaining, but may in fact get them giving you high fives:

  1. Honesty is the best policy
  2. Throw in a little extra
  3. Offer an alternative
  4. Ask their advice

Read more tips from Mike Michalowicz here.

6 Words That Will Instantly Make You A Networking Pro

Networking can sometimes seem like a necessary evil, but not if you know what you’re doing.

There are many reasons why having loyal employees is a must in your business. They are the backbone of the company, and the ones that will ultimately make or break your product or service. They represent your company and will either put your business goals into action or snuff them out before you can even figure out the root of the problem.
Small businesses inevitably think they need to get it right—everywhere. Have a killer website, backed with awesome customer service, a logo to die for, awesome company uniforms, minute-by-minute social media updates and super signage every where. While every struggling business tries to do it, they all fail to pull it off. The reason? Because it requires multiple full time staff members to do it. Even the big corporations struggle to be perfect on all fronts. The solution? Don’t strive to do it all. Strive to do as little as possible, but strive to wow them in these few spots. Don’t have enough money to do a beautiful, detailed website? Build a single amazing page that directs prospects to an e-mail form or a number to call you.

The 6 Investments You Must Make In Your Business : Money :: American Express OPEN Forum

When it comes to growing your business, you already know you’re going to have to invest—but where should you?