Posts tagged media
Lisa and Brian Sugar of PopSugar on OPEN Forum
OPEN Forum: What advice can you give to budding entrepreneurs:?
Brian Sugar: You need to understand the dynamic range of your life and what you can handle, in terms of highs and lows. Everything you do has the potential of increasing your dynamic range. Know your capacity around that range and be willing to work within it.
Read more of OPEN Forum’s exclusive Q&A with Lisa and Brian Sugar of PopSugar on business challenges, how to make money and establishing a company culture.
This Week in Social Analytics on Tumblr | From ComScore’s 2013 U.S. Digital Future in Focus:
“Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course of the year in part by catering to a desire for more visually appealing content. comScore has called this phenomenon “the rise of the visual web.” Of the three, Tumblr had the largest audience at 30.8 million visitors (up 64 percent from the prior year), while Pinterest (up 284 percent to 28.9 million visitors) and Instagram (up 284 percent to 27.4 million visitors) both shared the same outsized growth rate.”
The first graph above shows the shares for time spent on each site, with Tumblr coming in second behind Facebook, while the second shows the total unique visitor trend with Tumblr trending above both Pinterest and Instagram.
You can download the full report at the link at the top of this post.
It was just over a year ago that BuzzFeed hired editor-in-chief Ben Smith away from Politico to help build the cat-happy publication into a major media company. In the intervening months, it has acquired a Facebook advertising company, hired a longform editor, set up a video division led by Ze Frank in a new Los Angeles office, and launched an entertainment section. Last week it closed a Series D round of $19 million, even though the $15 million it raised in a Series C round sits in the bank, virtually untouched. Read More
(via How does BuzzFeed intend to crack a $1B valuation? By embracing journalism’s past | PandoDaily)
According to this infographic, 121 billion minutes were spent on social media in the U.S. alone in 2012 — from Pinterest to Obama, learn what the social media milestones were in 2012 in “The State of Social Media 2012.”
A Turn of the Page for Newsweek
After 80 years in print, the newsmagazine will adopt an all-digital format as of 2013. Read More
Above: Newsweek’s cover on the Apollo 11 spaceflight from July 28, 1969.
How to Improve Your Facebook Cover Photo
Your Facebook cover photo is the very first thing customers—and potential customers—see. A study released earlier this year by EyeTrackShop found that the images are the main attraction, with 100 percent of those surveyed looking at them. (Somewhere between 65 percent and 92 percent viewed the profile photos on the old brand pages.) Read More
(via How to Improve Your Facebook Cover Photo : Marketing :: American Express OPEN Forum : Image via Mashable)
“Protectors of the present, beware. Mary Meeker has a message for you: Your days are numbered.
As widely reported this week, Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers, delivered her annual Internet trends report at the D10 Conference. She made a persuasive argument for leaders to re-imagine nearly everything about their business in no uncertain terms. Meeker cited the following as her basis…”
Do you think the news sector is dying? Meeker disputes this notion and discusses how innovators in this industry are re-designing how content is being discovered and shared.
(via Mary Meeker’s 2012 Trends Take-Away: Get Ready to Re-Imagine Business - Forbes)
When you’re iterating and making mistakes and failing, you want to do that in private. You want to take advantage of the fact that you’re an obscure new startup and no one’s ever heard of you but a pathetically small number of customers. That’s actually a real asset. Take advantage of it.
— Eric Ries
(via Why you shouldn’t launch your startup in the press — Tech News and Analysis)
About 10 years ago, inventor Dean Kamen, in a much-anticipated introduction, brought his Segway to the public. Revered by the media and business-world celebrities as a total game-changer in urban planning, transportation and daily life, the public ended up a bit crestfallen at what they actually saw. It looks like a glorified scooter, and even today, it’s a rare sight to see anyone other than a mall security officer or tourist group plodding along on one. So what went wrong? How did one of the most buzzed-about innovations in modern times fall so short? It’s easy to see Kamen’s avoidable mistakes in hindsight. Take note to make sure the next product or service you launch doesn’t flop. (via 4 Things You Can Learn From Segway’s Notorious Product Fail)
You Are An Expert! Does Anyone Else Know It?
Your expertise can be your biggest (free) PR tool.
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