Posts tagged marketing strategies

nprfreshair:

Michael Moss tells Dave Davies about Coke’s marketing strategy:

Within Coke they referred to their best customers not as you might think, ‘consumers’ or ‘loyal fans’ or something like that. They became known as ‘heavy users.’ And Coke had a formula … that basically said, ‘20 percent of the people will use 80 percent of the product’ and, as Coke saw it, it was worth their while more to focus on those 20 percent using 80 percent of the product than to try to generate more consumption by the other 80 percent. So the heavy users of soda became those people who were drinking as many as 1000 cans of soda a year sometimes even more.

Image via kpishdadi/Flickr

nprfreshair:

Michael Moss tells Dave Davies about Coke’s marketing strategy:

Within Coke they referred to their best customers not as you might think, ‘consumers’ or ‘loyal fans’ or something like that. They became known as ‘heavy users.’ And Coke had a formula … that basically said, ‘20 percent of the people will use 80 percent of the product’ and, as Coke saw it, it was worth their while more to focus on those 20 percent using 80 percent of the product than to try to generate more consumption by the other 80 percent. So the heavy users of soda became those people who were drinking as many as 1000 cans of soda a year sometimes even more.

Image via kpishdadi/Flickr

12 Unexpected Social Media Tips
Believe it or not, social media extends beyond Facebook and Twitter. It’s any website where people can discuss content. YouTube is social media. Your blog is social media. Pinterest is social media. And yes, Facebook and Twitter are too. So if you want to leverage social media in a big way in 2013, consider these strategies:1. Talk less about you and more about others.2. Create roundup content.3. More than mobile devices.4. Be real, be you.5. Pictures! Pictures! Pictures!6. Customer service monitoring.Read the other 6 tips here

12 Unexpected Social Media Tips

Believe it or not, social media extends beyond Facebook and Twitter. It’s any website where people can discuss content. YouTube is social media. Your blog is social media. Pinterest is social media. And yes, Facebook and Twitter are too. So if you want to leverage social media in a big way in 2013, consider these strategies:

1. Talk less about you and more about others.
2. Create roundup content.
3. More than mobile devices.
4. Be real, be you.
5. Pictures! Pictures! Pictures!
6. Customer service monitoring.

Read the other 6 tips here

Entrepreneur’s Top Ten Videos of 2012Entrepreneur digs up the best business videos from 2012 around serial entrepreneur’s, gamification for marketers, how to create buzz around your business and many more.
        (via Entrepreneur’s Top 10 Videos of 2012 | Entrepreneur.com)
Entrepreneur’s Top Ten Videos of 2012

Entrepreneur digs up the best business videos from 2012 around serial entrepreneur’s, gamification for marketers, how to create buzz around your business and many more.

(via Entrepreneur’s Top 10 Videos of 2012 | Entrepreneur.com)