Posts tagged marketing

6 Mistakes That Are Costing You Sales on OPEN Forum

Your skills aren’t holding you back from making big sales. Your low emotional IQ is. Here are the six mistakes you’re making:

Mistake 1: You don’t make an emotional connection.
Mistake 2: You talk too much.
Mistake 3: You lack self-awareness.
Mistake 4: You can’t adapt.
Mistake 5: You’re not authentic.
Mistake 6: You lack humility.

Are you making these mistakes? if so, read more on how you can right these wrongs and increase your sales.

(via 6 Mistakes That Are Costing You Sales | | The New OPEN ForumThe New OPEN Forum)

good:

Turns Out Bike Lanes Are Really Good for Local Business
- Meghan Neal wrote in Business, Transportation and Cities

Good news for bike activists: Making a safe place on streets for cyclists (and pedestrians) boosts sales for the small businesses in the area.

This according to a recent report from the New York Department of Transportation. The study found that on commercial blocks where new bike lanes were built, the businesses saw a nearly 50 percent increase in sales.

Continue reading on good.is

Join us for our Fix Your Street Challenge on the last Saturday of May. Click here to say you’ll Do It and be sure to share stories of transportation innovation all month.

With Citi Bike launching in NYC, we are happy to hear that new bike lanes increase sales for small businesses!

Click here to embiggen (see full infographic)

Is email marketing still relevant and useful for small businesses? According to this infographic it is; 67.8 billion dollars in sales will come from emails. Use this infographic to motivate and double check that your email marketing strategy is on point.

(Via Visual.ly)

What qualities represent your business and company mission?

Answering this question can help determine what is most important for branding your company. The Logo Company created this infographic to show how the biggest and most influential brands use color psychology to create their logo’s and market their company ideals.

prweek:

Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic.

In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

Click here to embiggen (see full infographic)

Launching an online business is no easy feat. This infographic simplifies why websites flop and claim that testing and analyzing your site before launch is the way to win.

(Via Visual.ly)

How a Banana Slicer Became a Viral Best Seller on Amazon by OPEN Forum

The Banana Slicer is an evolving joke, kept alive by more than 4,000 reviewers and being read and commented on by hundreds of thousands more. The results of this crowdsourced fiction, though, are much more than a joke—the product is actually selling.

For the past three months, the Hutzler 571 has remained in the Top 100 bestselling products in the Kitchen & Dining category on Amazon and shows no signs of slowing down.

What’s the most powerful lesson any small business can learn from this bestselling, albeit useless, product on Amazon?Never underestimate the power of a sense of humor.

Click here to read some of the hilarious reviews for the Hutzler 571 Banana Slicer on OPEN Forum.

(via How a Banana Slicer Became a Viral Bestseller on Amazon | | The New OPEN ForumThe New OPEN Forum)

Did you know that Pinterest has 25 million users and 25% of retail referral traffic comes from Pinterest accounts?

That also translates into some serious ROI in terms of brand engagement and actual sales for retailers.

Are you utilizing Pinterest? Here are more astonishing stats on the power of Pinterest.

(via 15 Stats Retailers Should Know About Pinterest | Digiday)