There are some tried-and-true sales tactics that work, and there are others that you should stop using immediately—like the ones listed here.
1. Hold Eye Contact
Focusing too much energy on maintaining steady eye contact can be perceived as a show of aggression.
2. Quote A Range Of Prices
You want to appear reasonable and flexible, bu the customer only hears the low end.
3. Assume The Sale
Simply acting as though the sale’s a foregone conclusion can backfire because it presumes that your customer is dumb, weak and easily manipulated.
4. Don’t Give Them A Way Out
Your sale closure rate will actually increase if your sales pitches give customers an out—let them feel like they have the freedom to make a choice.
Gimmicky tactics based on faulty consumer psychology will not only fail to yield desired results, but the use of those tactics may even hurt your sales. Treating consumers with respect may sound like old-fashioned common sense, but it’s actually the most effective sales tactic around.
Branding opportunities don’t have to be big to have impact. Take advantage of these 5 moments to reinforce your brand promise.
1. Packing or packaging slips/invoices.
2. Email signatures.
3. Wi-Fi password.
4. Stickers/car decals.
5. Bills and receipts.