Posts tagged marketing

Never Hire the Wrong Production Company Again

More and more businesses are using video to stand out in an era where consumers need more than just snappy copy to engage with companies. Video done right can lead to viral successes like HelloFlo. And video done wrong… well, that will never happen if you hire the right production company!

Some advice when you’re trying to find the right team to bring your video dreams into a reality:

Cheap video comes at a premium.Be wary when a production company offers its services at a rate that seems too good to be true—the production team may just shoot from the back of the room on a tripod and call it a day. But it’s more expensive to do it wrong the first time and have to redo it. So find out what’s included in the total package: Are edits included? What about music licensing? Or travel expenses? Watch out for those additional costs that can be thrown in at the end and bust your budget.

Read on for eight more tips for hiring a video production company that delivers.

How Apple Watch Can Shake Up Your Business

Always a game changer, Apple’s latest announcement was an opportunity for the brand to not only unveil the newest iteration of the iPhone, but to officially throw its hat in the smartwatch ring. Apple Watch, expected to drop in 2015, will have a major impact on fitness tracking, the watch industry and small-business marketing:

…If you’re doing any sort of email marketing, email subject lines are going to be more important than ever. With room for about four to five words on the screen, you need to make sure you use those first words the best way you know how—or risk losing users, quick.

Read on for how Apple’s two other major announcements—Apple Pay and iPhone 6 and 6 Plus—will change your business.

Build an Email List That Gets Results

Social media may be the buzzier marketing option, but you shouldn’t discount the power of email. 

"When it comes to ROI, email is still king,” says Jon Clark, owner of Fuze SEO. “Email is used more than Facebook and Twitter combined, with 188 billion messages sent per day, and its use is growing with the continued spike in mobile usage. Growing your email list should still be one of your top goals.”

Read on for five tips on how you can build an effective email list for your business.

This Is the Future of Marketing, According to Twitter’s Co-Founder

Biz Stone, Twitter co-founder and haver of one of tech’s coolest names, noted last month at the small-business conference Sage Summit that the future of marketing is philanthropy, and that people are attracted to meaning these days. Small business consultant Barry Moltz wrote:

Stone suggests that when customers have a choice, they will more likely buy from companies that are philanthropic; and that successful companies are giving money to charitable organizations and then using their marketing funds to tell customers about their association with that cause. Companies find that their giving can go a long way by attracting free mentions on blogs and social media posts. 

Read on for more on how companies are using philanthropy in their marketing strategy.

Creating original, online material for your small company can take time. Its not easy to constantly try to grab your customers attention. So, why not get your followers to do the job for you. Here are five ways to turn your customers into content creators.

Yes, the Yellow Pages still exist… and scammers are using them to cheat small-business owners out of millions!

Yes, the Yellow Pages still exist… and scammers are using them to cheat small-business owners out of millions!

Small business owners share the 6 apps they love using on the job, including ProPrompter, an ingenious teleprompter app that’s great if you’re creating scripted videos for your marketing efforts.

Pinterest, the site that made inspiration boards cool again, is making an advertising play with its newest feature.

Pinterest, the site that made inspiration boards cool again, is making an advertising play with its newest feature.

Don’t drop your marketing efforts just because the weather has gotten warmer. Summertime is a great time to reach customers with sales and promotions, writes OPEN Forum contributor James O’Brien. Mobile marketing in particular can help you capture customers while they’re on the go or on vacation. 
Make sure your brand has a strong mobile presence, as its unlikely they’re bringing their laptops on trips for online shopping. "If a customer goes to buy something from you, they may get irritated if you don’t have a solid mobile presence, and they’ll leave to buy from someone else instead," says Billy Bauer, marketing director for Royce Leather. 

Don’t drop your marketing efforts just because the weather has gotten warmer. Summertime is a great time to reach customers with sales and promotions, writes OPEN Forum contributor James O’Brien. Mobile marketing in particular can help you capture customers while they’re on the go or on vacation. 

Make sure your brand has a strong mobile presence, as its unlikely they’re bringing their laptops on trips for online shopping. "If a customer goes to buy something from you, they may get irritated if you don’t have a solid mobile presence, and they’ll leave to buy from someone else instead," says Billy Bauer, marketing director for Royce Leather. 

The nose knows. It turns out more businesses are looking at “olfactory marketing” to snag customers’ dollars and loyalty.
A Canadian book publisher, Oblonsky Editions, used car air fresheners as a promotional item for its new book, Bay Street. It placed these air fresheners on windshields of high-end vehicles parked in Toronto’s financial district, and saw a sharp increase in website traffic.
Read more about smell marketing on OPEN Forum.

The nose knows. It turns out more businesses are looking at “olfactory marketing” to snag customers’ dollars and loyalty.

A Canadian book publisher, Oblonsky Editions, used car air fresheners as a promotional item for its new book, Bay Street. It placed these air fresheners on windshields of high-end vehicles parked in Toronto’s financial district, and saw a sharp increase in website traffic.

Read more about smell marketing on OPEN Forum.