It’s distribution, says Aaron Schwartz, the founder and CEO of Modify Industries Inc. Without it, he writes on OPEN Forum, his company would not have been able to connect with big-name clients such as Google and Nike.
For certain product-based businesses, working with distributors is an excellent way to save time and money and grow your business quickly. Instead of digging into your margin, distributors are expanding the pie—their expertise enables you to grow your revenue significantly.
As a startup, you need to be incredibly focused on your core product. You also need to build partnerships with organizations that can help you scale without losing focus. Working with a distributor can help you do just that.