Always a game changer, Apple’s latest announcement was an opportunity for the brand to not only unveil the newest iteration of the iPhone, but to officially throw its hat in the smartwatch ring. Apple Watch, expected to drop in 2015, will have a major impact on fitness tracking, the watch industry and small-business marketing:
…If you’re doing any sort of email marketing, email subject lines are going to be more important than ever. With room for about four to five words on the screen, you need to make sure you use those first words the best way you know how—or risk losing users, quick.
Read on for how Apple’s two other major announcements—Apple Pay and iPhone 6 and 6 Plus—will change your business.
“We found out that a $60 T-shirt from any upscale brand cost about $8 to make. We thought, ‘Holy crap! That doesn’t sound right.’” everlane founder Michael Preysman
Via OPENForum.com: “Everlane: How a Shocking Discovery About Luxury Goods Led to Disruption”
1. Visit an art museum. “Art museums take experiences of the world and capture them in new ways that express the human experience and human potential,” says consultant and speaker Erica Dhawan. “They’re also an unexpected place to match historical realities with ‘new ideas,’ allowing innovators a unique holding place to combine different perspectives. This is why I believe so many companies, like Apple’s offices, are designed to feel like an art museum.” Surrounding yourself with art can open up new worlds and new perspectives.
Via OPENForum.com: “6 Unexpected Places to Look for Innovative Ideas”
The SCAMPER method, invented by teaching expert Bob Eberle, is ideal for the kind of brainstorming that balances staying on point and letting everybody involved feel uninhibited as they come up with ideas. What does SCAMPER stand for? Substitute, Combine, Adapt, Minimize or maximize, Put to another use, Eliminate, Reverse or Rearrange.