Posts tagged innovation

How Apple Watch Can Shake Up Your Business

Always a game changer, Apple’s latest announcement was an opportunity for the brand to not only unveil the newest iteration of the iPhone, but to officially throw its hat in the smartwatch ring. Apple Watch, expected to drop in 2015, will have a major impact on fitness tracking, the watch industry and small-business marketing:

…If you’re doing any sort of email marketing, email subject lines are going to be more important than ever. With room for about four to five words on the screen, you need to make sure you use those first words the best way you know how—or risk losing users, quick.

Read on for how Apple’s two other major announcements—Apple Pay and iPhone 6 and 6 Plus—will change your business.

"Disruption" is the name of the game when it comes to entrepreneurship these days, with companies like Airbnb and Uber changing the way everyone thinks about hotel rentals and car services respectively.

We reached out to a new crop of entrepreneurs who are redefining what’s cool and innovative for the rest of us. You can read their stories on OPEN Forum.

Art entrepreneurs give great advice. We found ourselves nodding enthusiastically over every piece of advice culled from Fractured Atlas’ five 2014 Arts Entrepreneurship Awards Honorees. We especially liked this one from the founders of e-commerce site ofakind:

What is one piece of advice you would give to aspiring arts entrepreneurs?

“Think of yourself like a business. One that has to make more money than it spends. One that has to think about things like marketing, press, and balance sheets. Nobody benefits from you being a “starving artist”—not you, not your audience, and not your industry.”

The Shocking Discovery That Led to Disruption For This Entrepreneur

“We found out that a $60 T-shirt from any upscale brand cost about $8 to make. We thought, ‘Holy crap! That doesn’t sound right.’” everlane founder Michael Preysman

Via OPENForum.com: “Everlane: How a Shocking Discovery About Luxury Goods Led to Disruption

How to Find Inspiration in Unexpected Places

1. Visit an art museum. “Art museums take experiences of the world and capture them in new ways that express the human experience and human potential,” says consultant and speaker Erica Dhawan. “They’re also an unexpected place to match historical realities with ‘new ideas,’ allowing innovators a unique holding place to combine different perspectives. This is why I believe so many companies, like Apple’s offices, are designed to feel like an art museum.” Surrounding yourself with art can open up new worlds and new perspectives.

Via OPENForum.com: “6 Unexpected Places to Look for Innovative Ideas

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The SCAMPER method, invented by teaching expert Bob Eberle, is ideal for the kind of brainstorming that balances staying on point and letting everybody involved feel uninhibited as they come up with ideas. What does SCAMPER stand for? Substitute, Combine, Adapt, Minimize or maximize, Put to another use, Eliminate, Reverse or Rearrange.