Come Oscar nod time, for every “It’s an honor just to be nominated,” there’s an actor or director peeved that their performance wasn’t even in the running. You could say it’s similar to the angst business owners feel when their business — their pride and joy — doesn’t land a spot on a coveted “best of” list or win an award.
But there’s wisdom to be found in moving past an upset like this:
Keep auditioning. Even if you’re not getting the top industry awards, or haven’t been added to the “40 Under 40” or all-time favorite blogger lists, doesn’t mean you’re doomed to failure. There’s still an audience and recognition waiting for you. Expand your social media presence by making comments on other blogs and social accounts. Consider guest blogging or asking others for their contributions. Request an interview or volunteer to give one. Keep networking and handing out your business cards. Don’t give up.
Via OPENForum.com: “What the Academy Award Snubs Can Teach You About Success”
Before you do anything, figure out if your product is something your customers actually want. Sounds simple enough, but you’d be surprised how many people overlook this important step. Author Alexis Ohanian put it best:
"You’ve absolutely got to make something people actually want or they’ll never stick around, let alone come back. So how do you make something people actually want? Start with a real problem. You’ve undoubtedly encountered products or services that have frustrated you. Keep a notepad handy, and write down whatever is upsetting you. There’s a good chance you’ll find a business in those notes.”
Via OPENForum.com: “3 Things To Consider Before Launching A New Product”
"Know the numbers that you need to survive on, but always dream big. If you set your sights too low, you’ll never know how much you can really achieve." -Ben Hebert, Founder, Natural Stacks
Just as the way to get startup ideas is not to try to think of startup ideas, the way to become a startup founder is not to try to become a startup founder.