Posts tagged entrepreneurship

In this week’s Top Two Tips, David Kidder, co-founder of Bionic, and Skin Authority founder and CEO Celeste Hilling, join us. They tell us why solving your customer’s problems will pay off for your small business and why you should always have a Plan B when it comes to cash flow.

The Best Way to Manage Your Energy Level

"Research done at the USC Center for Effective Organizations found that 82 percent of business leaders aren’t working at their ideal energy levels,” writes small-business consultant Rieva Lesonsky. “Sixty-one percent felt they were working below their best energy level, while 21 percent felt they were working above their ideal energy level.”

This may seem counterintuitive, but one of the best ways to manage your energy levels so you’re most effective is to leave well enough alone, Lesonsky writes:

Once you know your natural energy rhythms, try to honor them. If you experience a 3 p.m. slump every day, for example, trying to power through it will do more harm than good. You won’t be working efficiently, your results will be poor, and you’ll drain even more energy from your mind and body. Instead, during a slump time, try taking a quick walk, doing stretches in your office or even taking a power nap for 10 to 20 minutes. 

Read on for six more ways to stay productive throughout your day.

8 Common Traits All Great Leaders Have

1. Accepting. Self-actualized leaders accept themselves, as well as their employees, colleagues, vendors and customers, as they are rather than hoping for something different. 

2. Humble. Great leaders don’t need to announce their many attributes: it shows in their work, and the amount of respect they receive from everyone around them.

3. Willing to seek assistance. Self-aware leaders have no problem reaching out to their customers and clients or membership bases and asking questions that reveal their lack of knowledge or skills in certain areas.

Read on for five more attributes great leaders possess.

Everything You Need to Know About Online Copyright

Internet content isn’t all free, and not everything is yours for the taking just because you found it online. Get the legal facts about some common copyright myths:

Myth No. 1: It’s on the Internet, so anyone can use it.

Actually… This one is unwaveringly and unequivocally false,” writes OPEN Forum contributor Erika Napoletano. “Just because you find an image or blog post or article or video and you like it, you may not have permission to share it.”

Myth No. 2: There wasn’t a copyright notice on it, so it’s not copyrighted.

Actually… “By U.S. copyright law, copyright is granted to a content creator the moment an idea is fixed into any tangible form,” says Kandis Koustenis, an intellectual property attorney with Cloudigy Law.

Read on for three more commonly heard copyright myths and the truth behind them.

Why Time Awareness Is Important to Company Culture

Being “on time” can mean something different for every person you meet, based on where they’re from to their own personal preference. If you’re not careful, that difference can hurt your business and client relations, writes Alexandra Levit:

… It’s important to be conscious of … the “scheduling style” of your business and the partner businesses with which you work. The first step here is attention, then assimilation: Watch how people operate, learn what scheduling styles make them most productive, then adapt your operations and expectations accordingly. 

Read more on how to implement a time-sensitive culture on OPEN Forum.

Why This College Course May Be More Valuable Than MBAs

If you’re only focusing on the numbers, it may be time to expand your thinking. Understanding psychology’s role in your business can give you a definite edge.

“Industrial and organizational psychology, or I-O psychology, applies psychological theories to an organization,” says Sandra Powers, a human resources manager at By studying I-O psychology, you may be able to help improve employee behavior and attitudes through training programs, management systems and employee feedback.

Read more on how I-O psychology can improve your business on OPEN Forum.

"Disruption" is the name of the game when it comes to entrepreneurship these days, with companies like Airbnb and Uber changing the way everyone thinks about hotel rentals and car services respectively.

We reached out to a new crop of entrepreneurs who are redefining what’s cool and innovative for the rest of us. You can read their stories on OPEN Forum.

This Is the Future of Marketing, According to Twitter’s Co-Founder

Biz Stone, Twitter co-founder and haver of one of tech’s coolest names, noted last month at the small-business conference Sage Summit that the future of marketing is philanthropy, and that people are attracted to meaning these days. Small business consultant Barry Moltz wrote:

Stone suggests that when customers have a choice, they will more likely buy from companies that are philanthropic; and that successful companies are giving money to charitable organizations and then using their marketing funds to tell customers about their association with that cause. Companies find that their giving can go a long way by attracting free mentions on blogs and social media posts. 

Read on for more on how companies are using philanthropy in their marketing strategy.

RVs Are Making a Comeback… Time to Put Your Business on Wheels

An unexpected sign that people are feeling good about the economy? The fact that RV sales are back up (the sector posted its sixth straight season of sales increases, The Detroit News reported).

It seemed like just the right to share how some entrepreneurs are going truly mobile: running their businesses on the road and by sea, that is.

Flickr user: Larry & Ted Page

3 Ways to Become a Go-To Expert in Your Field

  1. Establish yourself as an author. Set up a blog and post well-written, original posts on subjects that matter to your industry.
  2. Become a communicator. Accept opportunities to speak at conferences or events about issues you’re well-versed on.
  3. Rebrand and refocus when necessary. Think about how you can use your current business or brand to reposition yourself as an expert.

Read on for more details on how becoming an expert can benefit your business.