Posts tagged entrepreneurs

How Apple Watch Can Shake Up Your Business

Always a game changer, Apple’s latest announcement was an opportunity for the brand to not only unveil the newest iteration of the iPhone, but to officially throw its hat in the smartwatch ring. Apple Watch, expected to drop in 2015, will have a major impact on fitness tracking, the watch industry and small-business marketing:

…If you’re doing any sort of email marketing, email subject lines are going to be more important than ever. With room for about four to five words on the screen, you need to make sure you use those first words the best way you know how—or risk losing users, quick.

Read on for how Apple’s two other major announcements—Apple Pay and iPhone 6 and 6 Plus—will change your business.

What will the sharing economy—think Airbnb, Lyft, Uber and other companies that make it peer-to-peer sharing easy—look like in five years? OPEN Forum asked the experts, and they gave us their best guesses. 

Read more on OPEN Forum’s “Sharing Economy 2.0: Sharing a Peek at the Next Generation

Airbnb photo from Flickr user: Jay Galvin

In this week’s Top Two Tips, David Kidder, co-founder of Bionic, and Skin Authority founder and CEO Celeste Hilling, join us. They tell us why solving your customer’s problems will pay off for your small business and why you should always have a Plan B when it comes to cash flow.

The Startup Mistakes That Can Kill Your Business

Hiring too quickly is one of the biggest mistakes business owners make when trying to build their companies. Deepti Sharma Kapur, who started online food ordering service FoodtoEat in 2012, explains how her rush to build her team hurt her business:

"[I made the mistake of] hiring people who didn’t understand the company or the vision but were just looking for jobs. Now I’m mostly relying on references and talking to people in the industry. And the first question I ask is, ‘What do you know about the industry and our company?’"

Read on for 8 more common mistakes that can derail a business in its early days.

8 Common Traits All Great Leaders Have

1. Accepting. Self-actualized leaders accept themselves, as well as their employees, colleagues, vendors and customers, as they are rather than hoping for something different. 

2. Humble. Great leaders don’t need to announce their many attributes: it shows in their work, and the amount of respect they receive from everyone around them.

3. Willing to seek assistance. Self-aware leaders have no problem reaching out to their customers and clients or membership bases and asking questions that reveal their lack of knowledge or skills in certain areas.

Read on for five more attributes great leaders possess.

Everything You Need to Know About Online Copyright

Internet content isn’t all free, and not everything is yours for the taking just because you found it online. Get the legal facts about some common copyright myths:

Myth No. 1: It’s on the Internet, so anyone can use it.

Actually… This one is unwaveringly and unequivocally false,” writes OPEN Forum contributor Erika Napoletano. “Just because you find an image or blog post or article or video and you like it, you may not have permission to share it.”

Myth No. 2: There wasn’t a copyright notice on it, so it’s not copyrighted.

Actually… “By U.S. copyright law, copyright is granted to a content creator the moment an idea is fixed into any tangible form,” says Kandis Koustenis, an intellectual property attorney with Cloudigy Law.

Read on for three more commonly heard copyright myths and the truth behind them.

Why This College Course May Be More Valuable Than MBAs

If you’re only focusing on the numbers, it may be time to expand your thinking. Understanding psychology’s role in your business can give you a definite edge.

“Industrial and organizational psychology, or I-O psychology, applies psychological theories to an organization,” says Sandra Powers, a human resources manager at LawyerReviews.com. By studying I-O psychology, you may be able to help improve employee behavior and attitudes through training programs, management systems and employee feedback.

Read more on how I-O psychology can improve your business on OPEN Forum.

The Most Productive Times to Hold a Meeting

It’s definitely not Monday, according to business owners and experts who spoke to OPEN Forum.

Tuesday mornings. It lets people get over their case of the Mondays, while still having enough time to plot out the week.

Read more on the best (and worst) times to have a meeting on OPEN Forum.

RVs Are Making a Comeback… Time to Put Your Business on Wheels

An unexpected sign that people are feeling good about the economy? The fact that RV sales are back up (the sector posted its sixth straight season of sales increases, The Detroit News reported).

It seemed like just the right to share how some entrepreneurs are going truly mobile: running their businesses on the road and by sea, that is.

Flickr user: Larry & Ted Page

5 Guaranteed Ways to Make A Great First Impression

1. Update your LinkedIn profile. What they see on your profile helps them form an opinion of who they think you are. If you set up your LinkedIn profile years ago, then promptly forgot all about it, it’s time to rectify the situation.”

2. Update your website. If your website is slow or not optimized for mobile users, it conveys sloppiness and unprofessionalism.

3. Pay attention to your clothes. Your clothes are often the first things people notice about you; make sure you’re sending the right message.

 Read on for two more tips on OPEN Forum.