Posts tagged entrepreneurs

3 Ways to Become a Go-To Expert in Your Field

  1. Establish yourself as an author. Set up a blog and post well-written, original posts on subjects that matter to your industry.
  2. Become a communicator. Accept opportunities to speak at conferences or events about issues you’re well-versed on.
  3. Rebrand and refocus when necessary. Think about how you can use your current business or brand to reposition yourself as an expert.

Read on for more details on how becoming an expert can benefit your business.

This Should Be the First Thing You Do When Launching a Mobile App

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Advice from Bobak Emamian, the co-founder and CEO of Prolific Interactive:

Get Early Input From Users

"Your app may sound cool in theory, but a neat app and one that people actually use on a regular basis aren’t necessarily the same thing. How many times have you installed a cool new app only to delete it days later when you realize it’s just taking up space? Getting direct user feedback is vital in the early stages in order to make sure your app aligns with user goals."

From OPEN Forum’s “4 Strategies That Will Save You From a Mobile App Disaster

Why Millennials Could Be the Most Entrepreneurial Generation Ever

Independent, business-owning millennials have sidestepped traditional career paths and have become a significant force in the small-business milieu. In spite of the recession-wounded economy and striking levels of student debt, they’re building companies and saying some potentially surprising things about the process.

Read more on how millennials feel about their business prospects on OPEN Forum.

Small business owners are constantly looking for ways to make their companies more efficient. They can usually find help in the form of a website or an app. Here are a few ideas from our viewers who shared their favorite web tools for small business.

Instagram: the Sales Tool You’re Not Using

"Despite its widespread popularity, many small businesses aren’t utilizing Instagram to its fullest business potential," writes OPEN Forum contributor Angela Stringfellow. "Retailers post just 7.2 percent of their products on social commerce sites.”

Take advantage of the site’s influence and boost your brand’s value with this tip from Shari Theresia, co-owner of Los Angeles-based event staffing company Toast & Flute:

“To start, I researched and followed Los Angeles-based companies and people who I thought could recommend us to their clientele or would be interested in our services themselves. This included wedding and event planners, caterers, florists, event rental companies and event design companies. I was active on their Instagram accounts, liking their photos and getting on their radar.”

Read on for two more ways you can drive sales through Instagram.

Why Brands Are Having a Bit of a ’90s Moment

Nostalgia for the not-so-distant 1990s seems to be everywhere you turn these days. From Kate Moss’ little sister appearing in her own Calvin Klein ads to the Disney Channel’s spin off “Girl Meets World” following up where “Boys Meets World” left off more than a decade ago, brands are creating ads and products that are decidedly ’90s inspired.

But why?

Brands are focusing on the ’90s, because they know they need to tap into the spending power of the biggest and most diverse generation that’s ever existed: the millennials. Many of these young adults grew up in the 1990s and are now entering their peak earning and spending years. Ignoring them would be a bad business move.

And research backs them up. Apparently when we feel nostalgic, we’re more willing to part with our dollars. 

From OPEN Forum’s “They Love the ’90s: Using Nostalgia to Woo Millennials

Weird Job Titles That Probably Didn’t Exist 10 Years Ago

  • Data Alchemist
  • Chief Change Catalyst
  • Jolly Good Fellow
  • Intergalactic Federation King Almighty and Commander of the Universe

(Ok, the last two are from Google, where nearly everything is far from the status quo.) Read on for more crazy employee titles that made us do a double take on OPEN Forum.

This Is Why Your Sales Pitch Fell Flat

"The reason for a sale gone bad is seldom as simple as the service or product exceeding the target’s budget. It’s also often about how the sale is presented and whether your team is truly collaborating to the best effect."

But you can bounce back from a bad sales pitch with these three tips

Flickr user: Engin Erdogan

8 Common Customer Service Complaints You Can Actually Fix

Building a company culture that prides itself on offering great customer service does more than keep your business from being the butt of a viral joke… it improves your bottom line. When customers complain, it’s a good opportunity to improve your business procedures. For example, if a customer says, ”No one ever calls me back”:

Determine which ways customers reach out to your company, and monitor each of these channels with enough staff to respond in an appropriate amount of time. Email should be responded to within 12 hours, while tweets need to be answered in 15 minutes.

Read on for seven more customer service complaints you can solve quickly.

Women Launch 1,200 New Businesses a Day

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You guys. 1,200 new businesses a day? That’s up from an average of 740 a day in 2013! This is just one of the many statistics that have us excited about the state of women entrepreneurs:

  • There are now 9.1 million women-owned businesses in the United States.
  • These women-run firms generate more than $1.4 trillion in revenue.
  • Women employ more than 7.8 million people.

For more insights into the State of Women-Owned Businesses, read our report.