Read on for more details on how becoming an expert can benefit your business.
Advice from Bobak Emamian, the co-founder and CEO of Prolific Interactive:
"Your app may sound cool in theory, but a neat app and one that people actually use on a regular basis aren’t necessarily the same thing. How many times have you installed a cool new app only to delete it days later when you realize it’s just taking up space? Getting direct user feedback is vital in the early stages in order to make sure your app aligns with user goals."
From OPEN Forum’s “4 Strategies That Will Save You From a Mobile App Disaster”
Independent, business-owning millennials have sidestepped traditional career paths and have become a significant force in the small-business milieu. In spite of the recession-wounded economy and striking levels of student debt, they’re building companies and saying some potentially surprising things about the process.
Read more on how millennials feel about their business prospects on OPEN Forum.
"Despite its widespread popularity, many small businesses aren’t utilizing Instagram to its fullest business potential," writes OPEN Forum contributor Angela Stringfellow. "Retailers post just 7.2 percent of their products on social commerce sites.”
Take advantage of the site’s influence and boost your brand’s value with this tip from Shari Theresia, co-owner of Los Angeles-based event staffing company Toast & Flute:
“To start, I researched and followed Los Angeles-based companies and people who I thought could recommend us to their clientele or would be interested in our services themselves. This included wedding and event planners, caterers, florists, event rental companies and event design companies. I was active on their Instagram accounts, liking their photos and getting on their radar.”
Read on for two more ways you can drive sales through Instagram.
Nostalgia for the not-so-distant 1990s seems to be everywhere you turn these days. From Kate Moss’ little sister appearing in her own Calvin Klein ads to the Disney Channel’s spin off “Girl Meets World” following up where “Boys Meets World” left off more than a decade ago, brands are creating ads and products that are decidedly ’90s inspired.
Brands are focusing on the ’90s, because they know they need to tap into the spending power of the biggest and most diverse generation that’s ever existed: the millennials. Many of these young adults grew up in the 1990s and are now entering their peak earning and spending years. Ignoring them would be a bad business move.
And research backs them up. Apparently when we feel nostalgic, we’re more willing to part with our dollars.
From OPEN Forum’s “They Love the ’90s: Using Nostalgia to Woo Millennials”
(Ok, the last two are from Google, where nearly everything is far from the status quo.) Read on for more crazy employee titles that made us do a double take on OPEN Forum.
"The reason for a sale gone bad is seldom as simple as the service or product exceeding the target’s budget. It’s also often about how the sale is presented and whether your team is truly collaborating to the best effect."
Flickr user: Engin Erdogan
Building a company culture that prides itself on offering great customer service does more than keep your business from being the butt of a viral joke… it improves your bottom line. When customers complain, it’s a good opportunity to improve your business procedures. For example, if a customer says, ”No one ever calls me back”:
Determine which ways customers reach out to your company, and monitor each of these channels with enough staff to respond in an appropriate amount of time. Email should be responded to within 12 hours, while tweets need to be answered in 15 minutes.
Read on for seven more customer service complaints you can solve quickly.
You guys. 1,200 new businesses a day? That’s up from an average of 740 a day in 2013! This is just one of the many statistics that have us excited about the state of women entrepreneurs:
For more insights into the State of Women-Owned Businesses, read our report.