User Generated Content: Lessons From 4 Killer Ad Campaigns
UGC campaigns are an excellent way to collect creative material for marketing purposes, get photos of your products on the social Web, and drive sales and brand engagement. Luis Sanz, co-founder of photo aggregator Olapic, says customers engage more with photos than with text reviews, which could lead to to a five-fold increase in interactions. Conversion rates on product pages that include customer photos can increase up to 30 percent.
4 Killer Ad Campaigns:
1. Lululemon: Inspire Customers
2. Rent the Runway: Help Customers Find a Fit
3. Pepsi MAX: Find Your Superfan
4. Threadless: Let UGC Be the Product