Posts tagged engagement
User Generated Content: Lessons From 4 Killer Ad Campaigns
UGC campaigns are an excellent way to collect creative material for marketing purposes, get photos of your products on the social Web, and drive sales and brand engagement. Luis Sanz, co-founder of photo aggregator Olapic, says customers engage more with photos than with text reviews, which could lead to to a five-fold increase in interactions. Conversion rates on product pages that include customer photos can increase up to 30 percent.
4 Killer Ad Campaigns:
1. Lululemon: Inspire Customers
2. Rent the Runway: Help Customers Find a Fit
3. Pepsi MAX: Find Your Superfan
4. Threadless: Let UGC Be the Product
Read More
Does Leadership Quality Matter?
Becoming an effective leader is a never-ending process of self-study, education, training and experience. Learning leadership skills can impact your organization’s success in many areas, including workforce retention, employee engagement and organizational performance. Read More
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Do You Know the Best Way to Engage Your Users?
38% of respondents who participated in this survey have never run a contest72% of respondents think they “could do better” with their social media efforts51% have tried photo contests62% use custom tabs to entice their fans14% of users use video for their contests
(via Do You Know the Best Way to Engage Your Users? [Infographic] | Business 2 Community)](http://cdn2.business2community.com/wp-content/uploads/2012/10/engage_users_infographic41.png)
Do You Know the Best Way to Engage Your Users?
38% of respondents who participated in this survey have never run a contest
72% of respondents think they “could do better” with their social media efforts
51% have tried photo contests
62% use custom tabs to entice their fans
14% of users use video for their contests
(via Do You Know the Best Way to Engage Your Users? [Infographic] | Business 2 Community)
5 Tips - How to Turn Customers Into Facebook Fans
1. Assign someone to social media.
2. Keep your different “languages” consistent.
3. Be transparent online.
4. Keep your content open-ended.
5. Use interactivity to bring your FB fans into your business.
YouTube Changes Video Ranking, Emphasizes Engagement
Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More
(via YouTube Changes Video Ranking, Emphasizes Engagement | Small Business Trends - Image source)
Where’s the Passion? Employee Engagement and Money Wasted
Today lots of Americans, particularly white collar office workers, are suffering from a pervasive threat to productivity.
Running in a smooth workplace actually is very important to job satisfaction (and typically how well work gets done), in many cases even more so than overall salary. While there are many tools which contribute to improving this, social software has started to cement its role in connecting people in the office and facilitating the spread of information. Read More
An average day on Facebook.
I wanted to build a place on the Web that would be more conducive to self-reflection and deeper connection — a place for the kind of thoughtful storytelling that had been washed away by the social web’s relentless promise of “newness.”
CowBird co-founder Jonathan Harris on his startup experiment.
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