… They hate being criticized.
That was the finding in a new study conducted by researchers at Kansas State University, Eastern Kentucky University and Texas A&M University. The study divided 234 participants into three categories: those who were motivated by learning, those who work hard to receive positive feedback and those who avoid doing anything they could fail at for fear of hearing negative feedback.
Researchers hypothesized that people who said they were motivated by a desire to learn would be more likely to “respond well to getting critical feedback in a performance review, using it to improve how they work without much in the way of complaint,” The Washington Post reported.
But everyone hated being criticized across the board. This not surprising bit of news gives even more credence to finding new ways to give performance reviews, since they’re so closely tied to job satisfaction.
Don’t overlook one of the biggest marketing opportunities you have: your employees. Here are 7 ways to turn them into brand evangelists:
1. Speak their language
2. Do good
3. Give them a wardrobe
4. Exploit social media opportunities
5. Provide Halloween costumes
6. Use mobile technology
7. Brand all your equipment
Get your employees to be your marketing superstars by starting here.