It’s a fact of our modern age: People are no longer experiencing the Internet the same way, sitting in front of a desktop. There are laptops, phones and tablet devices that connect people online, and your website should be designed to look great and be functional on every one of these options to encourage sales and click throughs.
Read OPEN Forum’s “How to Tell If It’s Time for a Website Redesign”
A D.C. lobbyist who was “obsessed” with fixing the infamous buttoned-shirt gap, Rochelle Behrens’ solution “The Shirt” became one of Oprah Winfrey’s favorite things. Behrens explains to OPEN Forum how she did it without a stitch of fashion or design experience.
I didn’t have a company. I only had an idea and a few shirts to sell. And I was doing this on the side. It was so early, but I wanted to see how the market would react. I’ve learned that a product is never going to be absolutely perfect, so you may as well test it out and see how it goes. A lot of products never go to market because they are always in the prototype phase.
I had this trunk show and—I have no idea how—it attracted the attention of NPR and they did a story on me. It was around the time that Hillary Clinton appeared on the Senate floor wearing a low-cut blouse and it caused a stir. I think my story line read something like, “Lobbyist-turned-designer livens up office looks.” It was good timing.
Read on to learn how Behrens’ shirts caught the attention of the Queen of Daytime Television.