Building a company culture that prides itself on offering great customer service does more than keep your business from being the butt of a viral joke… it improves your bottom line. When customers complain, it’s a good opportunity to improve your business procedures. For example, if a customer says, ”No one ever calls me back”:
Determine which ways customers reach out to your company, and monitor each of these channels with enough staff to respond in an appropriate amount of time. Email should be responded to within 12 hours, while tweets need to be answered in 15 minutes.
Read on for seven more customer service complaints you can solve quickly.
Cater to the smallest customers … And 7 other offbeat ways to get customers through your doors this Small Business Saturday.
If you’re going to invest money, time, and resources into your company, then you better be confident that your efforts aren’t being wasted.
Walk a mile in your customers shoes to better understand why they either buy or don’t buy from you.
Here are eight ways for you to play the role of your current customer or potential customer. Repeat the process on a regular basis — the results will be a stronger, more secure business with happy customers.