Posts tagged customers

Via OPENForum.com: “New LinkedIn Study Reveals How Small Businesses are Using Social Media”

Cater to the smallest customers … And 7 other offbeat ways to get customers through your doors this Small Business Saturday.

One-star online reviews are inevitable for active, successful businesses. Whether you operate a food truck or run a housecleaning business, someone, somewhere will find a reason to criticize your business or your staff and they’ll post about it online.
Before you decide how to address the lousy review, it’s important to understand just how potential consumers process the information they read on review sites.
Read more on how to make lemonade out of lemons, and turn a one-star review into a five-star opportunity.

One-star online reviews are inevitable for active, successful businesses. Whether you operate a food truck or run a housecleaning business, someone, somewhere will find a reason to criticize your business or your staff and they’ll post about it online.

Before you decide how to address the lousy review, it’s important to understand just how potential consumers process the information they read on review sites.

Read more on how to make lemonade out of lemons, and turn a one-star review into a five-star opportunity.

ibmsocialbiz:

The customer-activated enterprise. A new C-suite study from IBM finds that more than half of CxOs expect to open up their enterprises – bringing down barriers to extend collaboration inside and outside. CEOs said customers come second only to the C-suite in terms of the strategic influence they wield. They expect a radical shift in what it means to collaborate with customers.

(via IBM Insights from the IBM Global C-suite Study)

This study reveals that CEO’s are recognizing how vital it is to their business to count their customers as their number one influence. Here are a few more articles to teach you how to put your customers first:

Walk a Mile in Your Customer’s Shoes

If you’re going to invest money, time, and resources into your company, then you better be confident that your efforts aren’t being wasted.

Walk a mile in your customers shoes to better understand why they either buy or don’t buy from you.

Here are eight ways for you to play the role of your current customer or potential customer. Repeat the process on a regular basis — the results will be a stronger, more secure business with happy customers.

Even the Golden Rule of business has transformed. The old Golden Rule in business was to find out what your customers wanted, and give it to them. Today, if you ask your customers what they want and you give it to them, you’re missing a huge opportunity, because their answers will never give you more than a fraction of your potential.
Click here to embiggen (see full infographic)

Companies that prioritize the customer experience generate 60% higher profits than their competitors.

Customer retention can influence and improve the profits, sustainability and costs of your business. The data in this infographic supports the importance of keeping your customers and clients happy.
(via Visual.ly and Kapow Events)

Click here to embiggen (see full infographic)

Companies that prioritize the customer experience generate 60% higher profits than their competitors.

Customer retention can influence and improve the profits, sustainability and costs of your business. The data in this infographic supports the importance of keeping your customers and clients happy.

(via Visual.ly and Kapow Events)

Click here to embiggen (see full infographic)

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses small and large are still putting the customer first. But what is their approach?

(via Visual.ly)

Click here to embiggen (see full infographic)

67% of consumers state they are inclined to spend more money with a company that provides top-notch customer service, and 75% of consumers are willing to spend more money with companies that boast a history of quality customer service. To keep the numbers high, businesses small and large are still putting the customer first. But what is their approach?

(via Visual.ly)

6 Follow-Up Emails You Should Be Sending on OPEN ForumWinning loyal customers is as simple as sending the right email at the right time. Here are six follow-up emails you should familiarize yourself with and implement into your customer-service strategy.1. The “Insight and Understanding” Email2. The “Turn Feedback Into Fandom” Email3. The “Building Genuine Relationships” Email4. The “Turn Your Team Into Their Team” Email5. The “Very Long Solutions” Email6. The “Just Checking In” Email
(via 6 Follow-Up Emails You Should Be Sending | | The New OPEN ForumThe New OPEN Forum)

6 Follow-Up Emails You Should Be Sending on OPEN Forum

Winning loyal customers is as simple as sending the right email at the right time. Here are six follow-up emails you should familiarize yourself with and implement into your customer-service strategy.

1. The “Insight and Understanding” Email
2. The “Turn Feedback Into Fandom” Email
3. The “Building Genuine Relationships” Email
4. The “Turn Your Team Into Their Team” Email
5. The “Very Long Solutions” Email
6. The “Just Checking In” Email

(via 6 Follow-Up Emails You Should Be Sending | | The New OPEN ForumThe New OPEN Forum)

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.

Mark Cuban, Co-Founder of HDNET

(Via Magazine42)