Small businesses need to cultivate a strong customer base: one that includes returning and new business. Luckily enough, there’s a seven-step process that makes the task of attracting new customers seem more manageable:
1. Identify your ideal client. It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking.
2. Discover where your customer lives. Determine where your ideal customer is most likely to be found and then create messaging that targets them there.
3. Know your business inside and out. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.
Building a company culture that prides itself on offering great customer service does more than keep your business from being the butt of a viral joke… it improves your bottom line. When customers complain, it’s a good opportunity to improve your business procedures. For example, if a customer says, ”No one ever calls me back”:
Determine which ways customers reach out to your company, and monitor each of these channels with enough staff to respond in an appropriate amount of time. Email should be responded to within 12 hours, while tweets need to be answered in 15 minutes.
Read on for seven more customer service complaints you can solve quickly.
Cater to the smallest customers … And 7 other offbeat ways to get customers through your doors this Small Business Saturday.