Cater to the smallest customers … And 7 other offbeat ways to get customers through your doors this Small Business Saturday.
If you’re going to invest money, time, and resources into your company, then you better be confident that your efforts aren’t being wasted.
Walk a mile in your customers shoes to better understand why they either buy or don’t buy from you.
Here are eight ways for you to play the role of your current customer or potential customer. Repeat the process on a regular basis — the results will be a stronger, more secure business with happy customers.
Even the Golden Rule of business has transformed. The old Golden Rule in business was to find out what your customers wanted, and give it to them. Today, if you ask your customers what they want and you give it to them, you’re missing a huge opportunity, because their answers will never give you more than a fraction of your potential.