Posts tagged customers

The Secret to Attracting New Customers

Small businesses need to cultivate a strong customer base: one that includes returning and new business. Luckily enough, there’s a seven-step process that makes the task of attracting new customers seem more manageable:

1. Identify your ideal client. It’s easier to look for customers if you know the type of consumers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking.

2. Discover where your customer lives. Determine where your ideal customer is most likely to be found and then create messaging that targets them there.

3. Know your business inside and out. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.

Read on to learn more about how to find your ideal customers.

Creating original, online material for your small company can take time. Its not easy to constantly try to grab your customers attention. So, why not get your followers to do the job for you. Here are five ways to turn your customers into content creators.

8 Common Customer Service Complaints You Can Actually Fix

Building a company culture that prides itself on offering great customer service does more than keep your business from being the butt of a viral joke… it improves your bottom line. When customers complain, it’s a good opportunity to improve your business procedures. For example, if a customer says, ”No one ever calls me back”:

Determine which ways customers reach out to your company, and monitor each of these channels with enough staff to respond in an appropriate amount of time. Email should be responded to within 12 hours, while tweets need to be answered in 15 minutes.

Read on for seven more customer service complaints you can solve quickly.

Being a great storyteller has never been more important for businesses than it is now, in the age of social media and viral stories. Customers who connect to your brand on an emotional level through the stories you tell end up being your most powerful brand ambassadors:

Chris Hurn left his son’s favorite stuffed animal, “Joshie,” at the Ritz-Carlton Hotel in Amelia Island, Florida, on a family vacation. When he got home, his son was devastated. Hurn told him that Joshie had decided to stay a few extra days at the hotel on vacation. The hotel staff sent Joshie back to his son. In the box, Joshie came with pictures of him by the pool, having a massage and taking a drive on the beach. Hurn was so impressed that he made a video about it that got 30,000 views. 

Read more about the power of storytelling on OPEN Forum.

Being a great storyteller has never been more important for businesses than it is now, in the age of social media and viral stories. Customers who connect to your brand on an emotional level through the stories you tell end up being your most powerful brand ambassadors:

Chris Hurn left his son’s favorite stuffed animal, “Joshie,” at the Ritz-Carlton Hotel in Amelia Island, Florida, on a family vacation. When he got home, his son was devastated. Hurn told him that Joshie had decided to stay a few extra days at the hotel on vacation. The hotel staff sent Joshie back to his son. In the box, Joshie came with pictures of him by the pool, having a massage and taking a drive on the beach. Hurn was so impressed that he made a video about it that got 30,000 views. 

Read more about the power of storytelling on OPEN Forum.

Business owners are always looking for ways to attract and retain new and existing customers. OPEN Forum contributor Christopher Litster says you have to go beyond your typical loyalty program punch cards:

… Create a memorable experience. For example, one restaurant presented an offer in a sealed envelope at the end of the meal. Only when the customers returned were they able to open the envelope. Inside it was a special offer, which ranged from a glass of wine to a free dessert to a free meal.

Read more tips on engaging customers on OPEN Forum.
Flickr User: Swaminathan

Business owners are always looking for ways to attract and retain new and existing customers. OPEN Forum contributor Christopher Litster says you have to go beyond your typical loyalty program punch cards:

… Create a memorable experience. For example, one restaurant presented an offer in a sealed envelope at the end of the meal. Only when the customers returned were they able to open the envelope. Inside it was a special offer, which ranged from a glass of wine to a free dessert to a free meal.

Read more tips on engaging customers on OPEN Forum.

Flickr User: Swaminathan

5 Tips for Keeping Your Customers Happy

  1. Provide exceptional customer service.
  2. Use email marketing.
  3. Introduce a loyalty program.
  4. Create a system for complaints.
  5. Develop an outstanding product or service.

For more customer retention tips, visit OPEN Forum.

A sure-fire way to boost sales and increase your customer base is by creating a product or offering a service people actually want. Which is all fine and dandy, but how do people actually do it? By brainstorming with the customer in mind:

What are customers, employees and other stakeholders saying? What do they want to see? What complaints can be addressed and resolved? What improvements can be made? Throw out all the ideas that come to mind; let the imagination work its magic.

From OPEN Forum’s “7 Steps to Develop an Amazing Product Your Customers Want”

A sure-fire way to boost sales and increase your customer base is by creating a product or offering a service people actually want. Which is all fine and dandy, but how do people actually do it? By brainstorming with the customer in mind:

What are customers, employees and other stakeholders saying? What do they want to see? What complaints can be addressed and resolved? What improvements can be made? Throw out all the ideas that come to mind; let the imagination work its magic.

From OPEN Forum’s 7 Steps to Develop an Amazing Product Your Customers Want”

Via OPENForum.com: “New LinkedIn Study Reveals How Small Businesses are Using Social Media”

Cater to the smallest customers … And 7 other offbeat ways to get customers through your doors this Small Business Saturday.

One-star online reviews are inevitable for active, successful businesses. Whether you operate a food truck or run a housecleaning business, someone, somewhere will find a reason to criticize your business or your staff and they’ll post about it online.
Before you decide how to address the lousy review, it’s important to understand just how potential consumers process the information they read on review sites.
Read more on how to make lemonade out of lemons, and turn a one-star review into a five-star opportunity.

One-star online reviews are inevitable for active, successful businesses. Whether you operate a food truck or run a housecleaning business, someone, somewhere will find a reason to criticize your business or your staff and they’ll post about it online.

Before you decide how to address the lousy review, it’s important to understand just how potential consumers process the information they read on review sites.

Read more on how to make lemonade out of lemons, and turn a one-star review into a five-star opportunity.