Posts tagged content marketing

The Powerful Publishing Tool More Businesses Should Use

Medium is a publishing platform available to anyone with a Twitter account (which makes sense, considering two of the guys behind the microblogging site created it). Unlike Twitter, you can go beyond 140 characters to share your thoughts; journalists, experts and provocateurs are using the space to post essays and become thought leaders of sorts in their spaces.

It’s a great space for small business owners as well for five major reasons. Read more on OPEN Forum.

Never Hire the Wrong Production Company Again

More and more businesses are using video to stand out in an era where consumers need more than just snappy copy to engage with companies. Video done right can lead to viral successes like HelloFlo. And video done wrong… well, that will never happen if you hire the right production company!

Some advice when you’re trying to find the right team to bring your video dreams into a reality:

Cheap video comes at a premium.Be wary when a production company offers its services at a rate that seems too good to be true—the production team may just shoot from the back of the room on a tripod and call it a day. But it’s more expensive to do it wrong the first time and have to redo it. So find out what’s included in the total package: Are edits included? What about music licensing? Or travel expenses? Watch out for those additional costs that can be thrown in at the end and bust your budget.

Read on for eight more tips for hiring a video production company that delivers.

Build an Email List That Gets Results

Social media may be the buzzier marketing option, but you shouldn’t discount the power of email. 

"When it comes to ROI, email is still king,” says Jon Clark, owner of Fuze SEO. “Email is used more than Facebook and Twitter combined, with 188 billion messages sent per day, and its use is growing with the continued spike in mobile usage. Growing your email list should still be one of your top goals.”

Read on for five tips on how you can build an effective email list for your business.

We can’t overstate how important visuals are in today’s business world: a minute of video collateral has the same value as 1.8 million words of text.
Learn how your business can easily and cheaply tap into the power of video on OPEN Forum.

We can’t overstate how important visuals are in today’s business world: a minute of video collateral has the same value as 1.8 million words of text.

Learn how your business can easily and cheaply tap into the power of video on OPEN Forum.

Creating original, online material for your small company can take time. Its not easy to constantly try to grab your customers attention. So, why not get your followers to do the job for you. Here are five ways to turn your customers into content creators.

10 Reasons Why Your Social Media Growth Is Stagnating

  1. You’re in the wrong social networks.
  2. You don’t follow the 80/20 rule.
  3. You don’t analyze data.
  4. You don’t play to your brand’s strengths.
  5. Your social updates look like they’re on autopilot.
  6. Your content marketing strategy is weak.
  7. You haven’t kept up changes on social platforms.
  8. You’re not taking advantage of paid media.
  9. You bought followers instead of earning them.
  10. You aren’t paying enough attention to social media.

Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.

Content marketing is becoming the norm for businesses that want to connect with new audiences. This list from Inc.com is a great way to get a sense of the kind of content that gets clicks, shares and likes online.

Cheat Sheets 
This is a reference tool that provides simple, brief instructions for making a decision or calculation, forming an opinion, or executing a strategy or tactic. A cheat sheet is somewhere between an infographic and a guide. This format is especially useful if your problem is process based and the required content to solve the problem is very brief. Some other content formats may serve to entertain or inform, but a cheat sheet almost always solves a specific problem.

Read the rest on Inc.com’s “7 Highly Promotable Forms of Content Marketing”

Content marketing is becoming the norm for businesses that want to connect with new audiences. This list from Inc.com is a great way to get a sense of the kind of content that gets clicks, shares and likes online.

Cheat Sheets 

This is a reference tool that provides simple, brief instructions for making a decision or calculation, forming an opinion, or executing a strategy or tactic. A cheat sheet is somewhere between an infographic and a guide. This format is especially useful if your problem is process based and the required content to solve the problem is very brief. Some other content formats may serve to entertain or inform, but a cheat sheet almost always solves a specific problem.

Read the rest on Inc.com’s “7 Highly Promotable Forms of Content Marketing

Want to Start a Blog? Read This First

Everyone knows that adding content to your business’ website is a great way to generate traffic. And to do that you’ll need a content management system (CMS). Aren’t familiar with what exactly a CMS does? This handy infographic we found on visual-ly can help get you started.
The Ultimate Guide to CMS
Explore more infographics like this one on the web’s largest information design community - Visually.

image

Want to know how to get big data without paying for it?  Three easy tips:

  1. Use free tools and apps, such as Mashable Velocity
  2. Dig deeper into your own data
  3. Produce infographics to view data differently

Want to know how to get people to read your content?
theatlantic:

Why Are Upworthy Headlines Suddenly Everywhere?
They make an emotional promise. They usually have two phrases. They paint their political proposition as obvious, as beyond debate.
They’re headlines in the Upworthy style, and they seem to have colonized every news source. Upworthy the company has done well by them, too: On Thursday, it announced it had 87 million unique visitors in November. (For context: That’s more than the New York Times. A lot more.) 
[Image: Shutterstock/Halfpoint]

Want to know how to get people to read your content?

theatlantic:

Why Are Upworthy Headlines Suddenly Everywhere?

They make an emotional promise. They usually have two phrases. They paint their political proposition as obvious, as beyond debate.

They’re headlines in the Upworthy style, and they seem to have colonized every news source. Upworthy the company has done well by them, too: On Thursday, it announced it had 87 million unique visitors in November. (For context: That’s more than the New York Times. A lot more.) 

[Image: Shutterstock/Halfpoint]