Creating original, online material for your small company can take time. Its not easy to constantly try to grab your customers attention. So, why not get your followers to do the job for you. Here are five ways to turn your customers into content creators.
Content marketing is becoming the norm for businesses that want to connect with new audiences. This list from Inc.com is a great way to get a sense of the kind of content that gets clicks, shares and likes online.
This is a reference tool that provides simple, brief instructions for making a decision or calculation, forming an opinion, or executing a strategy or tactic. A cheat sheet is somewhere between an infographic and a guide. This format is especially useful if your problem is process based and the required content to solve the problem is very brief. Some other content formats may serve to entertain or inform, but a cheat sheet almost always solves a specific problem.
Everyone knows that adding content to your business’ website is a great way to generate traffic. And to do that you’ll need a content management system (CMS). Aren’t familiar with what exactly a CMS does? This handy infographic we found on visual-ly can help get you started.
Explore more infographics like this one on the web’s largest information design community - Visually.
For small businesses (and even big ones), blogging can be a cheap, but really effective tool to shape the image of your brand. It’s a great way to create easily shareable content that gently reinforces the core message and identity of whatever you are trying to sell. via @TheHubComms
Mastering each social media platform and crafting the “perfect post” on each is a science. Use the formulas for Facebook, Twitter, Pinterest and Google+ in this infographic to help you break down exactly what you need to do for each piece of content you create.