Medium is a publishing platform available to anyone with a Twitter account (which makes sense, considering two of the guys behind the microblogging site created it). Unlike Twitter, you can go beyond 140 characters to share your thoughts; journalists, experts and provocateurs are using the space to post essays and become thought leaders of sorts in their spaces.
It’s a great space for small business owners as well for five major reasons. Read more on OPEN Forum.
More and more businesses are using video to stand out in an era where consumers need more than just snappy copy to engage with companies. Video done right can lead to viral successes like HelloFlo. And video done wrong… well, that will never happen if you hire the right production company!
Some advice when you’re trying to find the right team to bring your video dreams into a reality:
Cheap video comes at a premium.Be wary when a production company offers its services at a rate that seems too good to be true—the production team may just shoot from the back of the room on a tripod and call it a day. But it’s more expensive to do it wrong the first time and have to redo it. So find out what’s included in the total package: Are edits included? What about music licensing? Or travel expenses? Watch out for those additional costs that can be thrown in at the end and bust your budget.
Read on for eight more tips for hiring a video production company that delivers.
Social media may be the buzzier marketing option, but you shouldn’t discount the power of email.
"When it comes to ROI, email is still king,” says Jon Clark, owner of Fuze SEO. “Email is used more than Facebook and Twitter combined, with 188 billion messages sent per day, and its use is growing with the continued spike in mobile usage. Growing your email list should still be one of your top goals.”
Read on for five tips on how you can build an effective email list for your business.
Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.
Want to know how to get big data without paying for it? Three easy tips: