Posts tagged content marketing

We can’t overstate how important visuals are in today’s business world: a minute of video collateral has the same value as 1.8 million words of text.
Learn how your business can easily and cheaply tap into the power of video on OPEN Forum.

We can’t overstate how important visuals are in today’s business world: a minute of video collateral has the same value as 1.8 million words of text.

Learn how your business can easily and cheaply tap into the power of video on OPEN Forum.

Creating original, online material for your small company can take time. Its not easy to constantly try to grab your customers attention. So, why not get your followers to do the job for you. Here are five ways to turn your customers into content creators.

10 Reasons Why Your Social Media Growth Is Stagnating

  1. You’re in the wrong social networks.
  2. You don’t follow the 80/20 rule.
  3. You don’t analyze data.
  4. You don’t play to your brand’s strengths.
  5. Your social updates look like they’re on autopilot.
  6. Your content marketing strategy is weak.
  7. You haven’t kept up changes on social platforms.
  8. You’re not taking advantage of paid media.
  9. You bought followers instead of earning them.
  10. You aren’t paying enough attention to social media.

Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.

Content marketing is becoming the norm for businesses that want to connect with new audiences. This list from Inc.com is a great way to get a sense of the kind of content that gets clicks, shares and likes online.

Cheat Sheets 
This is a reference tool that provides simple, brief instructions for making a decision or calculation, forming an opinion, or executing a strategy or tactic. A cheat sheet is somewhere between an infographic and a guide. This format is especially useful if your problem is process based and the required content to solve the problem is very brief. Some other content formats may serve to entertain or inform, but a cheat sheet almost always solves a specific problem.

Read the rest on Inc.com’s “7 Highly Promotable Forms of Content Marketing”

Content marketing is becoming the norm for businesses that want to connect with new audiences. This list from Inc.com is a great way to get a sense of the kind of content that gets clicks, shares and likes online.

Cheat Sheets 

This is a reference tool that provides simple, brief instructions for making a decision or calculation, forming an opinion, or executing a strategy or tactic. A cheat sheet is somewhere between an infographic and a guide. This format is especially useful if your problem is process based and the required content to solve the problem is very brief. Some other content formats may serve to entertain or inform, but a cheat sheet almost always solves a specific problem.

Read the rest on Inc.com’s “7 Highly Promotable Forms of Content Marketing

Want to Start a Blog? Read This First

Everyone knows that adding content to your business’ website is a great way to generate traffic. And to do that you’ll need a content management system (CMS). Aren’t familiar with what exactly a CMS does? This handy infographic we found on visual-ly can help get you started.
The Ultimate Guide to CMS
Explore more infographics like this one on the web’s largest information design community - Visually.

image

Want to know how to get big data without paying for it?  Three easy tips:

  1. Use free tools and apps, such as Mashable Velocity
  2. Dig deeper into your own data
  3. Produce infographics to view data differently

Want to know how to get people to read your content?
theatlantic:

Why Are Upworthy Headlines Suddenly Everywhere?
They make an emotional promise. They usually have two phrases. They paint their political proposition as obvious, as beyond debate.
They’re headlines in the Upworthy style, and they seem to have colonized every news source. Upworthy the company has done well by them, too: On Thursday, it announced it had 87 million unique visitors in November. (For context: That’s more than the New York Times. A lot more.) 
[Image: Shutterstock/Halfpoint]

Want to know how to get people to read your content?

theatlantic:

Why Are Upworthy Headlines Suddenly Everywhere?

They make an emotional promise. They usually have two phrases. They paint their political proposition as obvious, as beyond debate.

They’re headlines in the Upworthy style, and they seem to have colonized every news source. Upworthy the company has done well by them, too: On Thursday, it announced it had 87 million unique visitors in November. (For context: That’s more than the New York Times. A lot more.) 

[Image: Shutterstock/Halfpoint]

prweek:

For small businesses (and even big ones), blogging can be a cheap, but really effective tool to shape the image of your brand. It’s a great way to create easily shareable content that gently reinforces the core message and identity of whatever you are trying to sell.  via @TheHubComms  See the full infographic from Ignite Spot here.

Why is everyone saying that content is king?
Content marketing can have a positive effect on your bottom line, but if it’s not done well, you’re wasting your time.
Remember, content marketing is challenging, time-consuming and requires a long-term commitment. But, when done well, it can be the single biggest factor in taking your business to new heights.
Here’s how to build your content strategy for quality, not quantity.

prweek:

For small businesses (and even big ones), blogging can be a cheap, but really effective tool to shape the image of your brand. It’s a great way to create easily shareable content that gently reinforces the core message and identity of whatever you are trying to sell.
via @TheHubComms

See the full infographic from Ignite Spot here.

Why is everyone saying that content is king?

Content marketing can have a positive effect on your bottom line, but if it’s not done well, you’re wasting your time.

Remember, content marketing is challenging, time-consuming and requires a long-term commitment. But, when done well, it can be the single biggest factor in taking your business to new heights.

Here’s how to build your content strategy for quality, not quantity.

Click here to embiggen (see full infographic)

This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing?

(via Visual.ly)

Click here to embiggen (see full infographic)

This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing?

(via Visual.ly)

Click here to embiggen (see full infographic)
Mastering each social media platform and crafting the “perfect post” on each is a science. Use the formulas for Facebook, Twitter, Pinterest and Google+ in this infographic to help you break down exactly what you need to do for each piece of content you create.
(via Visual.ly)

Click here to embiggen (see full infographic)

Mastering each social media platform and crafting the “perfect post” on each is a science. Use the formulas for Facebook, Twitter, Pinterest and Google+ in this infographic to help you break down exactly what you need to do for each piece of content you create.

(via Visual.ly)