Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Mark Cuban, Co-Founder of HDNET
(Via Magazine42)
10 Ways to Steal Customers From Your Competitors by OPEN Forum
1. Listen to gossip
2. Outsmart your competition
3. Let the leads come to you
4. FedEx them the bad stuff
5. LinkedIn poaching
6. Do small favors
7. Romance them
8. Flood the market with content
9. Show off your strengths
10. Ask the ultimate question
Read more on these tips here on OPEN Forum
(via 10 Ways to Steal Customers From Your Competitors - OPEN Forum :: American Express OPEN Forum)
“If you had a strategy professor, he or she probably taught you to avoid competition. The professor was wrong,” states Professor William Barnett. Read why competition is the engine that generates innovation: http://stnfd.biz/kbYuG
1. Massachusetts
2. North Dakota
3. California
4. New York
5. Minnesota
…
How did you do?
Eight Ball, Corner Pocket: Think 6 Steps Ahead of the Competition
Years ago I met the world’s top-ranked pool player, a woman named Jeanette Lee. Her nickname was the “Black Widow.” They called her that because she wore all black—and destroyed her competition the same way black widow spiders devour their mates.
(via Growth Strategies: Think 6 Steps Ahead of the Competition | Inc.com)
Life’s not fair sometimes. So instead of complaining, I learned that fairness and equality aren’t always something I can rely on in a competitive environment. And yes, this is exactly like the startup world.
If you have enough of these unfair matchups, you learn about persistence, resiliency, and resourcefulness regardless of your circumstances. These are the same qualities we now look for when building out our own team. We look beyond experience for people who can fight and win above their weight class in any situation.
Startups are addicting in part because they are unpredictable and full of interesting challenges. You have to make sure your team is prepared for anything and ready to fight even when the odds of winning are not in your favor.
(via Building A Startup That Can Punch Above Its Weight—And Win | Fast Company)
Someone is out there looking to put you out of business. Someone is out there who thinks they have a better idea than you have. A better solution than you have. A better or more efficient product than you have. If there is someone out there who can “kick your ass” by doing it better, it’s part of your job as the owner of the company to stay ahead of them and “kick your own ass” before someone else does.
— Mark Cuban
(via Mark Cuban on Why You Should Never Listen to Your Customers | Entrepreneur.com)
Can a small business like Little Dudes and Divas compete with the big boys? You bet. Their secret? “Our business model is based on keeping things fresh and selling only items which we feel are of the highest quality,” founder Steve Karasanti said.
Bo Muller-Moore sells $25 hand-stenciled “Eat More Kale” T-shirts that he cranks out one at a time in his Vermont home, and this has ruffled the feathers of Chick-fil-A. The fast-food chain, which rang up $3.5 billion in sales in 2010, is trying to put Muller-Moore out of business—for the second time in five years. Chick-fil-A, which is second only to king-of-the-fast-food-coop KFC, considers him a threat to the brand. Why? Read the full story here.