“Gaga’s business of show business may be very different from the “average” business, but her focus on growing through devoted customer loyalty is a universal business objective. Most business people know that it’s far cheaper to keep a customer than to get new one. Gaga gets the math. It’s her overarching philosophy to focus on her core advocates, the super-fans, the “Little Monsters.” These advocates will ultimately be evangelists who bring in new customers on their own. This customer philosophy is one that businesses would do well to learn from Gaga.”
- Jackie Huba, author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Read more on how to turn your customers into fanatic followers form the Lady Gaga playbook on OPEN Forum
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Here are 9 practical tips to help you deliver engaging presentations that will keep the audience focused on your message.
(Text by Bruna Martinuzzi, designed by 24Slides.com)
Lessons From the 8 Greatest Marketers of All Time
Although the greatest marketers of all time bring us different lessons, approaches and philosophies, they all achieve the same results: conversions and loyalty. Create your own small-business marketing strategy using one, or a combination of all, of the most famous marketing techniques of all time: Read More
(via Richard Branson Shares Business and Life Lessons From His Mother | Entrepreneur.com - Image source)
(via Three Leadership Traits that Never Go Out of Style - Vineet Nayar - Harvard Business Review)
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