Posts tagged brands

Some of America’s most iconic brands would send any English teacher running for the hills. (Froot Loops? Chick-fil-A?)

As illogical as they may appear, there is reasoning behind these choices. Slate spoke to experts about the marketing strategy behind misspelled and wrongly punctuated brand names. Some of the stories make for great cocktail party conversation starters:

Carl’s Jr., for instance, was given that title because the owner of Carl’s Drive-In Barbeque decided to open a number of smaller restaurants in the 1950s, so that’s where the Jr. comes from.

Brands often look for absolutes on social media—i.e., customers either love them or hate them. Don’t fall into the sentiment trap and look only at compliments or complaints; mine the entire conversations for trends. Are there hidden messages that might not even be directed at your brand that can tell you a lot about underlying consumer wants and needs? Sometimes there is a larger story in what customers are implicitly saying.
3 Social Media Questions Every Brand Should Ask Itself by Hayes Davis, Union Metrics CEO (Hey, we know that guy!) | via Fast Company  (via unionmetrics)
Click here to embiggen (see full infographic)

This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing?

(via Visual.ly)

Click here to embiggen (see full infographic)

This content marketing infographic illustrates how we think about growing your business online presence. What are the things to pay attention to when starting with content marketing?

(via Visual.ly)

Click here to embiggen (see full infographic)

A process overview to walk an entrepreneur through branding and marketing needs. It is designed to break out the necessary steps while inspiring more of a social vision for a start-up.

(via Visual.ly)

Click here to embiggen (see full infographic)

A process overview to walk an entrepreneur through branding and marketing needs. It is designed to break out the necessary steps while inspiring more of a social vision for a start-up.

(via Visual.ly)

Amazing Brand Stories That Will Inspire You on OPEN Forum

The Company: ModCloth
The Brand Story:
Hobby Turned Business Success

It’s hard to believe one of America’s fastest growing retailers, launched in a dorm room. Susan Gregg Koger spent her college years in love with vintage clothing. Her hobby eventually grew into a business with her then-boyfriend, now-husband, Gregg Koger. Today, ModCloth is growing at more than 50 percent per year and has earned a spot on Fast Company’s list of innovative businesses. 

Susan’s story is built and inspired by the community around her brand. She’s a passionate fashion leader who is constantly inspired by her customers and peers, and believes in fashion for everyone by anyone.

Tell a compelling brand story to strengthen ties to your customers. Read more of these examples as inspiration for your own.

Click here to embiggen (see full infographic)
The web can be a hub for satisfaction as well as frustration for small businesses. According to this infographic, only 9% of small businesses found their social media efforts to exceed their expectations.  Brush up on the social media basics on OPEN Forum.
(via DR4WARD)

Click here to embiggen (see full infographic)

The web can be a hub for satisfaction as well as frustration for small businesses. According to this infographic, only 9% of small businesses found their social media efforts to exceed their expectations.  Brush up on the social media basics on OPEN Forum.

(via DR4WARD)

maxistentialist:

Tumblr’s new ad sales pitch deck“Brands finally are front and center.”

The appeal of the Tumblr platform is spreading to businesses for their social media and marketing needs. Is your small business on Tumblr?

What qualities represent your business and company mission?
Answering this question can help determine what is most important for branding your company. The Logo Company created this infographic to show how the biggest and most influential brands use color psychology to create their logo’s and market their company ideals.

What qualities represent your business and company mission?

Answering this question can help determine what is most important for branding your company. The Logo Company created this infographic to show how the biggest and most influential brands use color psychology to create their logo’s and market their company ideals.

prweek:

Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic.

In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

prweek:

Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic.

In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

Brands are generating a lot of buzz by engaging with consumers on Pinterest; it’s no longer a social media site limited to user-generated content.

Are you surprised that the most popular branded boards involve cute animals, DIY projects and food photos? Neither were we.

Checkout the most popular branded boards on Pinterest from Unmetric:

Most Popular Boards by Followers
1. L.L. Bean – Woodland Creatures: 4,689,706
2. Jetsetter – Daily Moment of Zen: 4,353,320
3. Nordstrom – Garden Wedding Ideas: 4,199,549
4. Everyday Health – Joy Bauer: 3,761,427
5. Lowes – Build It!: 3,549,154
 
Boards With the Most Likes
1. Swarovski – Wedded Bliss: 160,120
2. Better Homes and Gardens – Blogger Recipes We Love: 131,326
3. Better Homes and Gardens – Blogger Faves From BHG.com: 84,767
4. Nordstrom – Garden Wedding Ideas: 84,565
5. L.L. Bean – Woodland Creatures: 64,273
 
Boards With the Most Repins
1. Better Homes and Gardens – Blogger Recipes We Love: 1,021,643
2. Better Homes and Gardens – Blogger Faves From BHG.com: 444,215
3. Real Simple – Real Simple Finds: Recipes to Try: 289,908
4. Swarovski – Wedded Bliss: 253,296
5. Etsy – Yum! Recipes to Share: 249,195

(Via Mashable)