Posts tagged brands

What qualities represent your business and company mission? Answering this question can help determine what is most important for branding your company. The Logo Company created this infographic to show how the biggest and most influential brands use color psychology to create their logo’s and market their company ideals.

What qualities represent your business and company mission?

Answering this question can help determine what is most important for branding your company. The Logo Company created this infographic to show how the biggest and most influential brands use color psychology to create their logo’s and market their company ideals.

prweek: Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic. In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

prweek:

Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic.

In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

Brands are generating a lot of buzz by engaging with consumers on Pinterest; it’s no longer a social media site limited to user-generated content.

Are you surprised that the most popular branded boards involve cute animals, DIY projects and food photos? Neither were we.

Checkout the most popular branded boards on Pinterest from Unmetric:

Most Popular Boards by Followers
1. L.L. Bean – Woodland Creatures: 4,689,706
2. Jetsetter – Daily Moment of Zen: 4,353,320
3. Nordstrom – Garden Wedding Ideas: 4,199,549
4. Everyday Health – Joy Bauer: 3,761,427
5. Lowes – Build It!: 3,549,154
 
Boards With the Most Likes
1. Swarovski – Wedded Bliss: 160,120
2. Better Homes and Gardens – Blogger Recipes We Love: 131,326
3. Better Homes and Gardens – Blogger Faves From BHG.com: 84,767
4. Nordstrom – Garden Wedding Ideas: 84,565
5. L.L. Bean – Woodland Creatures: 64,273
 
Boards With the Most Repins
1. Better Homes and Gardens – Blogger Recipes We Love: 1,021,643
2. Better Homes and Gardens – Blogger Faves From BHG.com: 444,215
3. Real Simple – Real Simple Finds: Recipes to Try: 289,908
4. Swarovski – Wedded Bliss: 253,296
5. Etsy – Yum! Recipes to Share: 249,195

(Via Mashable)

Click here to embiggen (see full infographic) (Via Visual.ly)

Click here to embiggen (see full infographic)

(Via Visual.ly)

Click to embiggen. 4 in 10 Millennials Interested in Co-Creating Products With Brands Leveraging Millennials’ affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More (via 4 in 10 Millennials Interested in Co-Creating Products With Brands)

Click to embiggen.

4 in 10 Millennials Interested in Co-Creating Products With Brands

Leveraging Millennials’ affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More

(via 4 in 10 Millennials Interested in Co-Creating Products With Brands)

5 Reasons To Pick Up The Curator HabitBetween blog posts, social media updates, daily blog reading, and reading other people’s social stream – feeding your content marketing efforts has become overwhelming. There’s too much content to create for too many sources. There’s no way to do it all. You’re right. So why not combine some of your efforts and make your life a little easier? Read More (via 5 Reasons To Pick Up The Curator Habit | Small Business Trends)
5 Reasons To Pick Up The Curator Habit

Between blog posts, social media updates, daily blog reading, and reading other people’s social stream – feeding your content marketing efforts has become overwhelming. There’s too much content to create for too many sources. There’s no way to do it all. You’re right. So why not combine some of your efforts and make your life a little easier? Read More

(via 5 Reasons To Pick Up The Curator Habit | Small Business Trends)

Hyperakt, Cobble Hill, Brooklyn Being the Brand: Inside Brooklyn Creative Firms For creative firms—including advertising and branding companies—looks are everything. Your space to some degree defines your brand for both clients and potential employees. Having a cool office is de rigueur for any firm that wants to win top talent and big-time clients. And in response to the legendary office spaces of tech giants Google, Facebook, and Apple, as well as the homey, funky office movement of tech startups, creative firms are in a heated battle to out-hip each other. Click here to see OPEN Forum’s new photo essay. (via Being the Brand: Inside Brooklyn Creative Firms - OPEN Forum :: American Express OPEN Forum)

Hyperakt, Cobble Hill, Brooklyn

Being the Brand: Inside Brooklyn Creative Firms

For creative firms—including advertising and branding companies—looks are everything. Your space to some degree defines your brand for both clients and potential employees. Having a cool office is de rigueur for any firm that wants to win top talent and big-time clients. And in response to the legendary office spaces of tech giants Google, Facebook, and Apple, as well as the homey, funky office movement of tech startups, creative firms are in a heated battle to out-hip each other. Click here to see OPEN Forum’s new photo essay.

(via Being the Brand: Inside Brooklyn Creative Firms - OPEN Forum :: American Express OPEN Forum)

What Is ‘Made in America’ Worth? Probably more than you think. As more manufacturing returns to U.S. shores, early signs show that a “Made in America” label is a serious competitive advantage. International perceptions of “Made in America,” are rooted in global perceptions of the country itself—and that news is surprisingly favorable for domestic manufacturers. Simon Anholt is a British branding consultant and creator of the Anholt-GfK Roper Nation Brands Index, which measures a nation’s international reputation. In the market-research company’s most recent survey, released in late October, the U.S. ranked first—for the fourth year in a row. Read More (via What Is ‘Made in America’ Worth? | Inc.com)

What Is ‘Made in America’ Worth?

Probably more than you think. As more manufacturing returns to U.S. shores, early signs show that a “Made in America” label is a serious competitive advantage.

International perceptions of “Made in America,” are rooted in global perceptions of the country itself—and that news is surprisingly favorable for domestic manufacturers. Simon Anholt is a British branding consultant and creator of the Anholt-GfK Roper Nation Brands Index, which measures a nation’s international reputation. In the market-research company’s most recent survey, released in late October, the U.S. ranked first—for the fourth year in a row. Read More

(via What Is ‘Made in America’ Worth? | Inc.com)

YouTube Changes Video Ranking, Emphasizes Engagement Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More (via YouTube Changes Video Ranking, Emphasizes Engagement | Small Business Trends - Image source)

YouTube Changes Video Ranking, Emphasizes Engagement

Entrepreneurs and small business owners have been told for quite some time about the importance of video in the marketing mix. At one time, getting someone to click on your video might have been enough, and video content did certainly help your Website in search results. But increasingly, the amount of time visitors spend watching your video or the degree to which your video engages them is gaining additional importance. Attention grabbing may no longer be sufficient. As online video becomes more important, holding your viewers attention is what really counts. Read More

(via YouTube Changes Video Ranking, Emphasizes Engagement | Small Business Trends - Image source)

8 Clever Brands That Are Newsjacking the Election for Marketing Pizza Hut, JetBlue, and PBS made the list. See who else did by clicking here. (via 8 Clever Ways Brands Are Newsjacking the Election for Marketing)

8 Clever Brands That Are Newsjacking the Election for Marketing

Pizza Hut, JetBlue, and PBS made the list. See who else did by clicking here.

(via 8 Clever Ways Brands Are Newsjacking the Election for Marketing)