Branding opportunities don’t have to be big to have impact. Take advantage of these 5 moments to reinforce your brand promise.
1. Packing or packaging slips/invoices.
2. Email signatures.
3. Wi-Fi password.
4. Stickers/car decals.
5. Bills and receipts.
Michele Moses on Yahoo’s logo redesign: http://nyr.kr/1eiLkD8
“For a company whose image has failed to excite us for years—even during the very campaign that led up to the new logo—how much of a difference can a few typographical tweaks really make?”
In lieu of the Yahoo! redesign, here are some of OPEN Forum’s best branding articles, to get your head in the marketing game: