Posts tagged branding

You gotta have a gimmick if you want to stand out in today’s crowded market. For marketing expert Ted Rubin, his penchant for wearing crazy socks were the key to social media stardom.
Find out how on OPEN Forum.

You gotta have a gimmick if you want to stand out in today’s crowded market. For marketing expert Ted Rubin, his penchant for wearing crazy socks were the key to social media stardom.

Find out how on OPEN Forum.

Some of America’s most iconic brands would send any English teacher running for the hills. (Froot Loops? Chick-fil-A?)

As illogical as they may appear, there is reasoning behind these choices. Slate spoke to experts about the marketing strategy behind misspelled and wrongly punctuated brand names. Some of the stories make for great cocktail party conversation starters:

Carl’s Jr., for instance, was given that title because the owner of Carl’s Drive-In Barbeque decided to open a number of smaller restaurants in the 1950s, so that’s where the Jr. comes from.

prweek:

Color Psychology in Brands
Explore more infographics like this one on the web’s largest information design community - Visually.

The use of color psychology in brands helps companies to capture the attention of their target market in a more efficient manner, according to Researchomatic.

Something to think about when creating your company’s logo and branding.

How You Can Build A Great Personal Brand

Branding opportunities don’t have to be big to have impact. Take advantage of these 5 moments to reinforce your brand promise.

1. Packing or packaging slips/invoices.

2. Email signatures.

3. Wi-Fi password.

4. Stickers/car decals.

5. Bills and receipts.

Very often it’s the small, intimate moments that matter the most when it comes to making an impact and reinforcing your brand promise.

We’ll admit: Robin Thicke is a total dreamboat, but truth be told, we’re a bit fed-up with all the hubbub around his summer smash hit, “Blurred Lines.” Still, every time that snappy tune hits the airwaves in my car, I can’t help but turn it up and jam out.
Which got us thinking: Is there a marketing lesson or two we could learn from the pop hits that get massive airplay and won’t leave your head once you hear them?
Here are four branding lessons from this summer’s catchiest hits.

We’ll admit: Robin Thicke is a total dreamboat, but truth be told, we’re a bit fed-up with all the hubbub around his summer smash hit, “Blurred Lines.” Still, every time that snappy tune hits the airwaves in my car, I can’t help but turn it up and jam out.

Which got us thinking: Is there a marketing lesson or two we could learn from the pop hits that get massive airplay and won’t leave your head once you hear them?


Here are four branding lessons from this summer’s catchiest hits.

unionmetrics:

Travel on Tumblr: Oh the places brands and publications can go  
The possibility for creativity on Tumblr is endless, which is both inspiring, exciting, and can also be overwhelming. One of the best ways to get started is to take a look at what other successful blogs are doing, not to imitate, but to inspire. There is a fantastic array of different travel blogs on Tumblr: personal blogs sharing photos from trips, personal blogs full of places the user aspires to go, brands sharing everything they have to offer, and publications sharing a mix of the attainable and aspirational.
We’re sharing a few of our favorites with you from both brands and publications in a short series of posts to get a great sense of how different travel blogs are expressing themselves on Tumblr. Let’s take a look at hotels, shall we?

Sofitel, a luxury hotel with locations in several cities across the US, celebrates each of the cities they’re located in with tips on what to visit and do when customers stay, in addition to sharing gorgeous hotel shots. The clean design is beautiful and easily navigable, and positioning their Tumblr as a resource for travelers makes it useful as well. 


Standard Hotel has taken a different approach, using their Tumblr to focus on health and fitness available from their world-class spas. Posts are gifs of instructors executing one pose at a time, with a description of how they work and what areas of the body they benefit;  you can also sort by your fitness level or what kind of workout you’re looking for. A perfect resource for busy, frazzled travelers— or even those of us at home who will remember the brand next time we’re booking.  


Ace Hotel takes a similar approach to Sofitel, showing off gorgeous shots of the opening of their new location in London and behind-the-scenes looks at what went into selecting everything from bar decor to the radios in the rooms. They depart from this semi-promotional material with a focus on sharing cultural activities available in the cities where they’re located, including Portland music. 


The Mandarin Oriental in New York City focuses almost exclusively on the culture and vibrancy of the city they inhabit, dropping in a rare aside to visit their spa. Their Tumblr serves as a great resource to inhabitants of NYC in addition to travelers. 


The Hyatt takes a food-centric, behind-the-scenes approach with their Tumblr, letting readers see the stories behind the recipes and learn how the chefs and sommeliers approach their work. It lends the brand a more personal feeling. 

  Overwhelmingly, hotel brands on Tumblr have shifted away from exclusive promotion to sharing content that is useful to their readers: means to stay fit while traveling, what kind of food they might find in a city, what to with their free time in a specific destination. This approach also taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased. 

These hotel Tumblr-blogs are inspiring examples of how small businesses can utilize social media to broaden their reach, define their voice, and brand their company in innovative and interesting ways without mimicking the next guy.

unionmetrics:

Travel on Tumblr: Oh the places brands and publications can go  

The possibility for creativity on Tumblr is endless, which is both inspiring, exciting, and can also be overwhelming. One of the best ways to get started is to take a look at what other successful blogs are doing, not to imitate, but to inspire. There is a fantastic array of different travel blogs on Tumblr: personal blogs sharing photos from trips, personal blogs full of places the user aspires to go, brands sharing everything they have to offer, and publications sharing a mix of the attainable and aspirational.

We’re sharing a few of our favorites with you from both brands and publications in a short series of posts to get a great sense of how different travel blogs are expressing themselves on Tumblr. Let’s take a look at hotels, shall we?

  • Sofitel, a luxury hotel with locations in several cities across the US, celebrates each of the cities they’re located in with tips on what to visit and do when customers stay, in addition to sharing gorgeous hotel shots. The clean design is beautiful and easily navigable, and positioning their Tumblr as a resource for travelers makes it useful as well.

  • Standard Hotel has taken a different approach, using their Tumblr to focus on health and fitness available from their world-class spas. Posts are gifs of instructors executing one pose at a time, with a description of how they work and what areas of the body they benefit;  you can also sort by your fitness level or what kind of workout you’re looking for. A perfect resource for busy, frazzled travelers— or even those of us at home who will remember the brand next time we’re booking.  

  • Ace Hotel takes a similar approach to Sofitel, showing off gorgeous shots of the opening of their new location in London and behind-the-scenes looks at what went into selecting everything from bar decor to the radios in the rooms. They depart from this semi-promotional material with a focus on sharing cultural activities available in the cities where they’re located, including Portland music.

  • The Mandarin Oriental in New York City focuses almost exclusively on the culture and vibrancy of the city they inhabit, dropping in a rare aside to visit their spa. Their Tumblr serves as a great resource to inhabitants of NYC in addition to travelers.

  • The Hyatt takes a food-centric, behind-the-scenes approach with their Tumblr, letting readers see the stories behind the recipes and learn how the chefs and sommeliers approach their work. It lends the brand a more personal feeling.

  Overwhelmingly, hotel brands on Tumblr have shifted away from exclusive promotion to sharing content that is useful to their readers: means to stay fit while traveling, what kind of food they might find in a city, what to with their free time in a specific destination. This approach also taps into the aspirational element of Tumblr, with casual readers getting the opportunity to dream about traveling to the destinations showcased.

These hotel Tumblr-blogs are inspiring examples of how small businesses can utilize social media to broaden their reach, define their voice, and brand their company in innovative and interesting ways without mimicking the next guy.

What’s the Point of Yahoo’s New Logo?

newyorker:

image

Michele Moses on Yahoo’s logo redesign: http://nyr.kr/1eiLkD8

“For a company whose image has failed to excite us for years—even during the very campaign that led up to the new logo—how much of a difference can a few typographical tweaks really make?”

In lieu of the Yahoo! redesign, here are some of OPEN Forum’s best branding articles, to get your head in the marketing game:

WIREDInsider: THE BEST SOCIAL MEDIA PRESENCE GOES TO… NASA?

wiredinsider:

image

Image via nasa.gov

Outer space, cyber space… what’s the diff? NASA seems to excel at both.

The government agency manages to run 500 social media accounts without the help of an ad agency. After all, there’s no social media budget. The employee-run accounts seem to be doing fine on…

Social media trends are evolving fast, but that’s no reason you can’t keep up. Focus on these 6 trends, and take some expert cues from NASA’s award winning social media marketing strategy on Entrepreneur.com.

Buying Facebook ads isn’t the only (or even the most effective) way to get your small business booming from your social media marketing efforts.Here are 3 startups that are innovating worthwhile social media strategies to ramp up their brand presence:1. Warby Parker: Seeking user-generated content of customers in their hipster-style frames2. Pork Barrel BBQ: Creating a unique social community tailored for BBQ aficionados 3. The Mermaid Inn: Launching a mobile app with relevant content on oysters for their clientele
(via 3 Innovative Ways Startups Are Driving Results Over Social Media | Entrepreneur.com)

Buying Facebook ads isn’t the only (or even the most effective) way to get your small business booming from your social media marketing efforts.

Here are 3 startups that are innovating worthwhile social media strategies to ramp up their brand presence:

1. Warby Parker: Seeking user-generated content of customers in their hipster-style frames
2. Pork Barrel BBQ: Creating a unique social community tailored for BBQ aficionados
3. The Mermaid Inn: Launching a mobile app with relevant content on oysters for their clientele

(via 3 Innovative Ways Startups Are Driving Results Over Social Media | Entrepreneur.com)