Posts tagged branding

What qualities represent your business and company mission? Answering this question can help determine what is most important for branding your company. The Logo Company created this infographic to show how the biggest and most influential brands use color psychology to create their logo’s and market their company ideals.

What qualities represent your business and company mission?

Answering this question can help determine what is most important for branding your company. The Logo Company created this infographic to show how the biggest and most influential brands use color psychology to create their logo’s and market their company ideals.

Brands are generating a lot of buzz by engaging with consumers on Pinterest; it’s no longer a social media site limited to user-generated content.

Are you surprised that the most popular branded boards involve cute animals, DIY projects and food photos? Neither were we.

Checkout the most popular branded boards on Pinterest from Unmetric:

Most Popular Boards by Followers
1. L.L. Bean – Woodland Creatures: 4,689,706
2. Jetsetter – Daily Moment of Zen: 4,353,320
3. Nordstrom – Garden Wedding Ideas: 4,199,549
4. Everyday Health – Joy Bauer: 3,761,427
5. Lowes – Build It!: 3,549,154
 
Boards With the Most Likes
1. Swarovski – Wedded Bliss: 160,120
2. Better Homes and Gardens – Blogger Recipes We Love: 131,326
3. Better Homes and Gardens – Blogger Faves From BHG.com: 84,767
4. Nordstrom – Garden Wedding Ideas: 84,565
5. L.L. Bean – Woodland Creatures: 64,273
 
Boards With the Most Repins
1. Better Homes and Gardens – Blogger Recipes We Love: 1,021,643
2. Better Homes and Gardens – Blogger Faves From BHG.com: 444,215
3. Real Simple – Real Simple Finds: Recipes to Try: 289,908
4. Swarovski – Wedded Bliss: 253,296
5. Etsy – Yum! Recipes to Share: 249,195

(Via Mashable)

How a Banana Slicer Became a Viral Best Seller on Amazon by OPEN Forum The Banana Slicer is an evolving joke, kept alive by more than 4,000 reviewers and being read and commented on by hundreds of thousands more. The results of this crowdsourced fiction, though, are much more than a joke—the product is actually selling. For the past three months, the Hutzler 571 has remained in the Top 100 bestselling products in the Kitchen & Dining category on Amazon and shows no signs of slowing down. What’s the most powerful lesson any small business can learn from this bestselling, albeit useless, product on Amazon?Never underestimate the power of a sense of humor.Click here to read some of the hilarious reviews for the Hutzler 571 Banana Slicer on OPEN Forum. (via How a Banana Slicer Became a Viral Bestseller on Amazon | | The New OPEN ForumThe New OPEN Forum)

How a Banana Slicer Became a Viral Best Seller on Amazon by OPEN Forum

The Banana Slicer is an evolving joke, kept alive by more than 4,000 reviewers and being read and commented on by hundreds of thousands more. The results of this crowdsourced fiction, though, are much more than a joke—the product is actually selling.

For the past three months, the Hutzler 571 has remained in the Top 100 bestselling products in the Kitchen & Dining category on Amazon and shows no signs of slowing down.

What’s the most powerful lesson any small business can learn from this bestselling, albeit useless, product on Amazon?Never underestimate the power of a sense of humor.

Click here to read some of the hilarious reviews for the Hutzler 571 Banana Slicer on OPEN Forum.

(via How a Banana Slicer Became a Viral Bestseller on Amazon | | The New OPEN ForumThe New OPEN Forum)

fastcompany:

Can you recognize these online brands just based on the color of their sharing buttons? Answers, and some science behind color and branding.

Choosing the right color(s) for your company’s logo and products is important. But just how crucial is it? 90% of an assessment for testing a product is made by color alone.

This article is chock full of data and graphics to explain the science behind color marketing and branding.

Click here to embiggen (see full infographic) What drives brand loyalty? According to this infographic, 88% of consumers claim it is the quality of a brand or product. (Via Visual.ly)

Click here to embiggen (see full infographic)

What drives brand loyalty? According to this infographic, 88% of consumers claim it is the quality of a brand or product.


(Via Visual.ly)

Why Everyone is Crazy About the Shamrock Shake by OPEN ForumIt is called the scarcity effect, and this is how it works: the less available something is, the more we want it. When something is limited, demand increases. I suspect, you may even make an extra run to Mickey D’s to pick up yours because you know it’s not going to be around for a while.Read more on OPEN Forum about how to use the Shamrock Shake example as a branding and marketing opportunity for your business. (via The Shamrock Shake Marketing Magic)

Why Everyone is Crazy About the Shamrock Shake by OPEN Forum

It is called the scarcity effect, and this is how it works: the less available something is, the more we want it. When something is limited, demand increases. I suspect, you may even make an extra run to Mickey D’s to pick up yours because you know it’s not going to be around for a while.

Read more on OPEN Forum about how to use the Shamrock Shake example as a branding and marketing opportunity for your business.

(via The Shamrock Shake Marketing Magic)

9 Most Disturbing Marketing Moves of All TimeFrom planting bomb-like devices around a major city to sabotaging an international stock exchange or the Olympics, sometimes marketers go a little overboard. Yes, these nine marketing moves got attention, but it also put many of the “brains” behind them in jail. If you’re trying to devise an envelope-pushing marketing plan and not sure where shock value ends and criminal behavior begins, learn from these businesses that went way too far.1. Dell Employee Pretends to Be a Criminal2. The Aqua Teen Hunger Force Bomb Scare3. Hold Your Wee for Wii4. Web Host Tries to get Exposure with DDoS Attack5. Giant Snapple Popsicle Floods Streets6. A Real Heart Attack at the Heart Attack Grill7. Olympic Belly Flop8. Balloon Boy9. Thomas Edison’s Electrocuted ElephantRead more on each of these stories at OPEN Forum (via 9 Dumb Marketing Moves That Landed People in Jail)

9 Most Disturbing Marketing Moves of All Time

From planting bomb-like devices around a major city to sabotaging an international stock exchange or the Olympics, sometimes marketers go a little overboard. Yes, these nine marketing moves got attention, but it also put many of the “brains” behind them in jail. If you’re trying to devise an envelope-pushing marketing plan and not sure where shock value ends and criminal behavior begins, learn from these businesses that went way too far.

1. Dell Employee Pretends to Be a Criminal
2. The Aqua Teen Hunger Force Bomb Scare
3. Hold Your Wee for Wii
4. Web Host Tries to get Exposure with DDoS Attack
5. Giant Snapple Popsicle Floods Streets
6. A Real Heart Attack at the Heart Attack Grill
7. Olympic Belly Flop
8. Balloon Boy
9. Thomas Edison’s Electrocuted Elephant

Read more on each of these stories at OPEN Forum

(via 9 Dumb Marketing Moves That Landed People in Jail)

3 Ways to Turn Social Media Followers Into Promoters of Your Brand 1. Listen to, then engage with fans2. Concentrate on your ‘soul mates’3. Make new fans with multi-platform campaigns (via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

1. Listen to, then engage with fans
2. Concentrate on your ‘soul mates’
3. Make new fans with multi-platform campaigns

(via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)

Steal These 3 Social Marketing Tricks From Top Brands Do you enjoy following a brand in social media? If that’s the case, it’s doing at least one of three things: Connecting with one of your passions and/or interests Entertaining you with its engaging personality Providing interesting and/or important information to you Click here to discover which brands are succeeding at these three strategies - passion, personality, and transparency.(Image via facebook/Oreo) (via Steal These 3 Social Marketing Tricks From Top Brands - OPEN Forum :: American Express OPEN Forum)

Steal These 3 Social Marketing Tricks From Top Brands

Do you enjoy following a brand in social media? If that’s the case, it’s doing at least one of three things:

  • Connecting with one of your passions and/or interests
  • Entertaining you with its engaging personality
  • Providing interesting and/or important information to you


Click here to discover which brands are succeeding at these three strategies - passion, personality, and transparency.

(Image via facebook/Oreo)

(via Steal These 3 Social Marketing Tricks From Top Brands - OPEN Forum :: American Express OPEN Forum)

Business Brand Rocks: Ben & Jerry’s New Flavor Ben & Jerry’s is an iconic company that grew from small to large in scale by being a branding monster. They have done it once again with the launch of their newest flavor, “30 Rock.” They will announce it tonight on the 30 Rock finale - so tune in for a lesson on great business branding.Learn more branding lessons from Ben & Jerry’s here (via Business Brand Rocks with New Ben & Jerry’s Flavor - Image source)

Business Brand Rocks: Ben & Jerry’s New Flavor

Ben & Jerry’s is an iconic company that grew from small to large in scale by being a branding monster. They have done it once again with the launch of their newest flavor, “30 Rock.” They will announce it tonight on the 30 Rock finale - so tune in for a lesson on great business branding.

Learn more branding lessons from Ben & Jerry’s here

(via Business Brand Rocks with New Ben & Jerry’s Flavor - Image source)