Three Reasons Every Leader Needs a Blog
Do you have a blog? If not, here are three reasons why you should motivate yourself to start one:
1. Leaders Need a Place to Think Out Loud
2. Blogs Encourage You to Keep Learning
3. Blogs Introduce You to New Connections
(Via LinkedIn)
What Should You Expect to Pay for a Content Writing Service?
What does a content writing service cost? How much should you pay for a blog post? For small business owners, every penny counts. But, if you’ve done any research on writing services, you’ve probably noticed that prices are all over the map. Let’s look at five types of content writing services, the costs, pros and cons, and more. Read More
(via What Should You Expect to Pay for a Content Writing Service? | Small Business Trends)
Did you know that nearly 40% of U.S. companies use blogs for marketing purposes?
1) Agile
2) Blogging
3) Citizen Journalism
4) Copyright
5) Gamification
6) Inbound Marketing
7) Social Networks
8) Social Proof
9) Virality
10) Web 2.0
12 Blogs Every Small Business Should Be Reading
1. QuickSprout
2. Harvard Business Review
3. Killer Startups
4. Mixergy
5. Mike Blumenthal Blog
6. David Mihm
7. Search Engine Land’s Local Search Category
8. Blueglass
9. Andy Sernovitz
10. Copyblogger
11. Convince and Convert
12. Google Small Business
(via 12 Blogs Every Small Business Should Be Reading | Small Business Trends)
“Believe in side projects. Tattly was a side project; swissmiss was a side project; CreativeMornings was a side project; TeuxDeux was a side project. These are all things that turned into revenue streams for me and made it possible to not have clients. I would never hire anyone who doesn’t have side projects. To me, that shows that someone has ideas, self-initiative, and can make things happen.”
Tina Roth Eisenberg on the innovative environment that is NYC, the importance of taking risks and pursuing your dreams (and side projects) and how she manages the many facets of her life.
Your expertise can be your biggest (free) PR tool.
Getting the most from your content requires a bit of a shift in thinking. It’s hard work sitting down in front of keyboard and staring at that blank screen every day waiting for inspiration to blossom. That may be how the creative process works for some folks, but marketers need to think about content creation in a more systematic, even formula driven kind of way.
That’s not to say quality or creativity should suffer from this approach, it’s to acknowledge the fact that your content creation as a marketer is about serving a variety of objectives beyond just getting good words and sentences down.
Marketing content also plays a prime role in your SEO efforts, education efforts, customer service efforts, community building efforts, networking efforts, referral efforts, lead generation and conversion efforts, and overall awareness efforts. In order for your content to serve all these objectives you’ve got to think about it a little differently.
Read John Jantsch’s tips on how to improve your content here.