Getting the most from your content requires a bit of a shift in thinking. It’s hard work sitting down in front of keyboard and staring at that blank screen every day waiting for inspiration to blossom. That may be how the creative process works for some folks, but marketers need to think about content creation in a more systematic, even formula driven kind of way.
That’s not to say quality or creativity should suffer from this approach, it’s to acknowledge the fact that your content creation as a marketer is about serving a variety of objectives beyond just getting good words and sentences down.
Marketing content also plays a prime role in your SEO efforts, education efforts, customer service efforts, community building efforts, networking efforts, referral efforts, lead generation and conversion efforts, and overall awareness efforts. In order for your content to serve all these objectives you’ve got to think about it a little differently.