What Is ‘Made in America’ Worth?
Probably more than you think. As more manufacturing returns to U.S. shores, early signs show that a “Made in America” label is a serious competitive advantage.
International perceptions of “Made in America,” are rooted in global perceptions of the country itself—and that news is surprisingly favorable for domestic manufacturers. Simon Anholt is a British branding consultant and creator of the Anholt-GfK Roper Nation Brands Index, which measures a nation’s international reputation. In the market-research company’s most recent survey, released in late October, the U.S. ranked first—for the fourth year in a row. Read More
(via What Is ‘Made in America’ Worth? | Inc.com)