Small-business expert Mike Michalowicz tells open what savvy business owners should do with that information.
One of the golden rules of writing is: Respect the reader’s intelligence. This rule gets magnified by a factor of 10 when it comes to composing unsolicited emails. Here are a few pointers to keep in mind when composing an email “ask”:
Step 1: Make it easy to say, “Yes.”
Step 2: Write an intriguing subject line.
Step 3: Establish your credibility.
Step 4: Be concise and get to the point.
Step 5: Give a deadline if you can.
Step 6: Be interesting and interested.
Step 7: Never ever ever use the word “synergy.”
Step 8: Preview your email on a phone.
Most people who receive any significant quantity of email in a day have developed extremely refined B.S. detectors. So use these tips to get your potential prospects to click “open” — and actually read what you have to say.
Are you hesitant to ask people in your network for a favor? Don’t be! These 6 tips will help you learn to ask for what you want.
1. Trust In People’s Generosity
2. Become a Great Connector
3. Ask Twice
4. Know When Not To Ask Twice
5. Don’t Be Attached To The Answer
6. Ask A Question In Return
"If you don’t ask," novelist Nora Roberts says, “the answer is always no.” Use these techniques to help you push past the fear of rejection and strengthen your courage to just ask. What have you got to lose?
It’s normal for small-business owners to fall out of love with what they do. But you can get that spark back. These 5 tips will help.
1. Get back to your purpose.
2. Reconnect with your immutable laws.
3. Look beyond the money.
4. Look at the impact you’re having on your community.
5. Get to know the impact you have on your employees.
To a large degree, these tactics are about adjusting your perspective—re-centering your mindset to reflect on the reasons you fell in love with your business in the first place.
Got a big proposal to present? Make sure you utilize the following 6 tricks, and you’ll soon be hearing ‘Yes!’ instead of ‘I’ll get back to you.’
1. Put your pricing options in the descending order.
2. Offer three options.
3. Provide a contract that’s partially completed.
4. Use the power of font size.
5. Personalize your proposal.
6. Use good quality paper.
The point of a written proposal is to allow a client to make a reasoned decision based on accumulated information. You may crank out a dozen proposals a day, or you may rely on them only occasionally, but when your sales depend on the strength of your proposal, you’ll benefit from making that proposal compelling.