Small-business owners can learn a lot from the rise of Malcolm Gladwell’s star, not to mention his collected works of nonfiction.
There is, for example, his undaunted persistence in the face of early rejection. While most people now know Gladwell from his insightful articles for The New Yorker and his bestselling books, The Tipping Point, Blink and Outliers, few know that his undergraduate grades didn’t qualify him for graduate school, which led to his decision to pursue advertising … a career he never actually entered because he couldn’t get a single agency to hire him.
Take a cue from his lessons learned:
1. Be smart about funding.
2. Fail fast.
3. Build a business, not just a great product or service.
4. Look at each market differently.
5. Embrace competition.
The challenge for women, whether running their own companies or working for someone else, is to abandon the feeling that we must do it all and must control it all. Learning to identify what is truly meaningful and how to cleverly integrate those desires into the 24 hours we’re allotted in a day is key.
Susan Sobbott, President of American Express OPEN
Instead of struggling to find work-life balance, the better approach is to pursue work-life integration. Here is Susan Sobbott’s advice: