Posts tagged Women in Business

Women business owners at the OPEN for Women: CEO BootCamp event discuss what being a CEO means to them. Whether it’s executing your vision, following your passion, or building a legacy, what does being a CEO mean to you?

The Startup Mistakes That Can Kill Your Business

Hiring too quickly is one of the biggest mistakes business owners make when trying to build their companies. Deepti Sharma Kapur, who started online food ordering service FoodtoEat in 2012, explains how her rush to build her team hurt her business:

"[I made the mistake of] hiring people who didn’t understand the company or the vision but were just looking for jobs. Now I’m mostly relying on references and talking to people in the industry. And the first question I ask is, ‘What do you know about the industry and our company?’"

Read on for 8 more common mistakes that can derail a business in its early days.

The Email From ‘Oprah’ That Changed This Designer’s Life

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A D.C. lobbyist who was “obsessed” with fixing the infamous buttoned-shirt gap, Rochelle Behrens’ solution “The Shirt” became one of Oprah Winfrey’s favorite things. Behrens explains to OPEN Forum how she did it without a stitch of fashion or design experience.

I didn’t have a company. I only had an idea and a few shirts to sell. And I was doing this on the side. It was so early, but I wanted to see how the market would react. I’ve learned that a product is never going to be absolutely perfect, so you may as well test it out and see how it goes. A lot of products never go to market because they are always in the prototype phase.

I had this trunk show and—I have no idea how—it attracted the attention of NPR and they did a story on me. It was around the time that Hillary Clinton appeared on the Senate floor wearing a low-cut blouse and it caused a stir. I think my story line read something like, “Lobbyist-turned-designer livens up office looks.” It was good timing.

Read on to learn how Behrens’ shirts caught the attention of the Queen of Daytime Television.

Emily McDowell, the woman behind this viral Valentine’s Day card shares the huge loss that pushed her out of the corporate world and into her 

After I graduated, I moved back to San Francisco to take my first agency job. By 2011, I had worked my way up to the creative-director level and was living in Los Angeles. But part of me always knew this wasn’t quite what I wanted. I was good at it, but it felt like I was always chasing the next promotion or campaign or award to make it feel better. Over time, I became less wide-eyed and excited about it.

Was there something that pushed you to think differently about what you could do instead?

In 2011, one of my best friends, my college roommate, was diagnosed with cancer and passed away a few months later. I then had a wake-up call that I hadn’t experienced 10 years earlier with my own illness. My friend had been so vibrant and lived according to her own values and beliefs. And I knew that to honor her and myself, I needed to live a more authentic life.

Read more about how McDowell became her own boss on OPEN Forum.

Women entrepreneurs like Alexis Maybank of Gilt explain how they found the mentors who helped shape their career paths.

Women Launch 1,200 New Businesses a Day

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You guys. 1,200 new businesses a day? That’s up from an average of 740 a day in 2013! This is just one of the many statistics that have us excited about the state of women entrepreneurs:

  • There are now 9.1 million women-owned businesses in the United States.
  • These women-run firms generate more than $1.4 trillion in revenue.
  • Women employ more than 7.8 million people.

For more insights into the State of Women-Owned Businesses, read our report.

Sarika Doshi, a co-founder of the fashion and beauty website Rank & Style, shared some insight into how she launched her company while still working a full-time job:

It was a lot of work. I was working at a legal startup that was doing really interesting things, and I was learning so much, so it really wasn’t a drag. Basically I would work during the day, and then Pooja and Sonal would come over at night. We would order food and then start our second shift, building Rank & Style. It was like being in full-on final exam mode all the time. I would usually take Saturday off, but that was it.
How did you know when it was the right time to quit your job and dive in?
I was dedicated to getting my savings account to a certain place before quitting. That, and I wanted to get funded before launching. I know that isn’t traditional for a lot of risk-taking entrepreneurs, but I think everyone needs to do their own math. We ended up raising $500,000 right before we launched.

Learn more about Doshi and her company, Rank & Style, on OPEN Forum.

Sarika Doshi, a co-founder of the fashion and beauty website Rank & Style, shared some insight into how she launched her company while still working a full-time job:

It was a lot of work. I was working at a legal startup that was doing really interesting things, and I was learning so much, so it really wasn’t a drag. Basically I would work during the day, and then Pooja and Sonal would come over at night. We would order food and then start our second shift, building Rank & Style. It was like being in full-on final exam mode all the time. I would usually take Saturday off, but that was it.

How did you know when it was the right time to quit your job and dive in?

I was dedicated to getting my savings account to a certain place before quitting. That, and I wanted to get funded before launching. I know that isn’t traditional for a lot of risk-taking entrepreneurs, but I think everyone needs to do their own math. We ended up raising $500,000 right before we launched.

Learn more about Doshi and her company, Rank & Style, on OPEN Forum.

Women entrepreneurs are on the rise: “The number of women-owned companies increased by 59 percent, while revenues from those companies grew by 63 percent,” according to a recent American Express study.

Kara Goldin of Hint Water, Tory Burch’s eponymous fashion line and Sara Blakely of SPANX are just a few of the women who are leading this new wave of entrepreneurship.

Via OPENForum.com: “The Next Chapter: Women Entrepreneurs Making History Today

forbes:

No. 35 on FORBES’ Power Women list in 2013, Mary Barra named GM’s first female CEO. She will become GM’s CEO on January 15, 2014.

forbes:

No. 35 on FORBES’ Power Women list in 2013, Mary Barra named GM’s first female CEO. She will become GM’s CEO on January 15, 2014.

theatlantic:

There Is, Apparently, a Shoe Ceiling

Today in shoesplaining: Until your career is at its height, ladies, maybe you should keep your heels low. 
Read more.


How does wearing heels affect a woman’s career? This article investigates the age old question of what women should or should not wear to work.

theatlantic:

There Is, Apparently, a Shoe Ceiling

Today in shoesplaining: Until your career is at its height, ladies, maybe you should keep your heels low. 

Read more.

How does wearing heels affect a woman’s career? This article investigates the age old question of what women should or should not wear to work.