Today, we have 100 employees and I’m usually the last person to interview each one. Now, rather than painting a rosy picture of all the fun they’ll have at Thrillist, I spend more time trying to convince candidates not to take the job; explaining that it’s going to be harder than they think and more pressure than they want. And if they’re still interested, we give them what I call an “exploding offer,” which expires in 48 or 72 hours. The reason for this is we don’t want anyone who’s weighing our offer against other offers or using our offer to get more money from their current company. We want candidates to make a gut call – to know deep down that this is where they want to be.