"[That’s] long enough to be serious and short enough to hold people’s attention," TED curator Chris Anderson said in an interview with Carmine Gallo, author of Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds. “By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. What is the key point they want to communicate? It has a clarifying effect. It brings discipline.”
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TED isn’t easy. It shouldn’t be. It’s a venue for exceptional, out-of-the-box thinkers who have ideas that they can’t help but share.
Creativity and innovation come not from the ideas of our mind alone, but also from some conviction in our heart… an orientation of spirit.