Posts tagged Social media marketing

Click here to embiggen (see full infographic)
Mobile, social media, and email are three of the top ways to market your small business. But where should you focus your marketing energy? Use this infographic to help choose what’s the best plan of attack for you and your business.
(Via Visual.ly)

Click here to embiggen (see full infographic)

Mobile, social media, and email are three of the top ways to market your small business. But where should you focus your marketing energy? Use this infographic to help choose what’s the best plan of attack for you and your business.

(Via Visual.ly)

Dany Levy of DailyCandy: Turning an Email Newsletter Into a $125 Million Business
Looking back, DailyCandy founder Dany Levy likens the sale of her company to Comcast as “running out of a burning building.” The wire transfer of a reported $125 million went through on September 12, 2008, just two days before Lehman Brothers collapsed and all other acquisitions were inevitably axed.
Talk about a sigh of relief. Levy had launched her company just eight years prior in her Manhattan apartment after quitting her job as a writer for Lucky magazine. Long interested in exciting New York City trends, new restaurants, gallery openings and the like, she launched DailyCandy as an email newsletter to share her findings.
Today, the site has 12 editions (11 U.S. cities and one national edition) and more than 3 million daily subscribers.  
Click here for our full interview with the writer turned female business mogul.

(via Dany Levy of DailyCandy: Turning an Email Newsletter Into a $125 Million Business - OPEN Forum :: American Express OPEN Forum)

Dany Levy of DailyCandy: Turning an Email Newsletter Into a $125 Million Business

Looking back, DailyCandy founder Dany Levy likens the sale of her company to Comcast as “running out of a burning building.” The wire transfer of a reported $125 million went through on September 12, 2008, just two days before Lehman Brothers collapsed and all other acquisitions were inevitably axed.

Talk about a sigh of relief. Levy had launched her company just eight years prior in her Manhattan apartment after quitting her job as a writer for Lucky magazine. Long interested in exciting New York City trends, new restaurants, gallery openings and the like, she launched DailyCandy as an email newsletter to share her findings.

Today, the site has 12 editions (11 U.S. cities and one national edition) and more than 3 million daily subscribers.  

Click here for our full interview with the writer turned female business mogul.



(via Dany Levy of DailyCandy: Turning an Email Newsletter Into a $125 Million Business - OPEN Forum :: American Express OPEN Forum)

Top 41 Tips from Game-Changing EntrepreneursIn The Startup Playbook, David Kidder writes about the fascinating startup stories—the good, the bad and the ugly—of 41 successful entrepreneurs and asks them to divulge lessons from the trenches. A few common themes emerged: 1) don’t fear failure (in fact, you should fail often); 2) focus on the big ideas rather than the to-do list; 3) always look forward and think ahead; and 4) develop a product that will improve lives and leave a positive impact on the world. Read here for our favorite pieces of advice from each entrepreneur profiled. 
(via Top 41 Tips from Game-Changing Entrepreneurs - OPEN Forum :: American Express OPEN Forum)

Top 41 Tips from Game-Changing Entrepreneurs

In The Startup Playbook, David Kidder writes about the fascinating startup stories—the good, the bad and the ugly—of 41 successful entrepreneurs and asks them to divulge lessons from the trenches. A few common themes emerged: 1) don’t fear failure (in fact, you should fail often); 2) focus on the big ideas rather than the to-do list; 3) always look forward and think ahead; and 4) develop a product that will improve lives and leave a positive impact on the world.

Read here for our favorite pieces of advice from each entrepreneur profiled.

(via Top 41 Tips from Game-Changing Entrepreneurs - OPEN Forum :: American Express OPEN Forum)

Steal These 3 Social Marketing Tricks From Top Brands
Do you enjoy following a brand in social media? If that’s the case, it’s doing at least one of three things:
Connecting with one of your passions and/or interests
Entertaining you with its engaging personality
Providing interesting and/or important information to you
Click here to discover which brands are succeeding at these three strategies - passion, personality, and transparency.(Image via facebook/Oreo)
(via Steal These 3 Social Marketing Tricks From Top Brands - OPEN Forum :: American Express OPEN Forum)

Steal These 3 Social Marketing Tricks From Top Brands

Do you enjoy following a brand in social media? If that’s the case, it’s doing at least one of three things:

  • Connecting with one of your passions and/or interests
  • Entertaining you with its engaging personality
  • Providing interesting and/or important information to you


Click here to discover which brands are succeeding at these three strategies - passion, personality, and transparency.

(Image via facebook/Oreo)

(via Steal These 3 Social Marketing Tricks From Top Brands - OPEN Forum :: American Express OPEN Forum)

5 Twitter Tips - Setting Up For Success 1. Keep your handle simple2. Use your company logo, or an image that is well connected with your company as your photo3. Make sure to include your company URL4. Fill out your Twitter bio5. Finally, connect with people and connect regularly
(via 5 Twitter Tips — Setting Up for Success | Social Media Today - Image source)

5 Twitter Tips - Setting Up For Success

1. Keep your handle simple
2. Use your company logo, or an image that is well connected with your company as your photo
3. Make sure to include your company URL
4. Fill out your Twitter bio
5. Finally, connect with people and connect regularly

(via 5 Twitter Tips — Setting Up for Success | Social Media Today - Image source)

Digital Marketing MapClick to embiggen (and see full infographic)For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developing a successful campaign. A reinterpretation of the classic London Underground Map, bringing digital marketing to life. 
        (via Digital Marketing Map | Visual.ly)
Digital Marketing Map

Click to embiggen (and see full infographic)

For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developing a successful campaign. A reinterpretation of the classic London Underground Map, bringing digital marketing to life.

(via Digital Marketing Map | Visual.ly)

24 Must-Have Social Media Marketing Tools [Click for list]
        (via 24 Must-Have Social Media Marketing Tools  | Social Media Examiner)
Click to embiggen (and see full infographic).The Simple Science of Facebook Engagement
Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content. Here we distill the methodology to getting people to visit your Facebook page, keep them reading as well as get them to return. Read More
(via The Simple Science of Facebook Engagement - OPEN Forum :: American Express OPEN Forum)

Click to embiggen (and see full infographic).

The Simple Science of Facebook Engagement

Even though Facebook is a social platform populated with seemingly random posts, there is a tested method to getting your fans to engage with your brand and your content. Here we distill the methodology to getting people to visit your Facebook page, keep them reading as well as get them to return. Read More

(via The Simple Science of Facebook Engagement - OPEN Forum :: American Express OPEN Forum)