It’s getting harder to guarantee people are interacting with your content on Facebook these days, unless you’re willing to put some cash behind it.
But you should still work towards making your site engaging to keep your current fans happy and to win new followers as well. In order to do that, make sure your Facebook page is…
1. You. Put a little personality and oomph in your posts to make a human connection with your followers.
2. Consistent. Followers usually aren’t seeking out your Facebook content: They’re seeing it appear on their newsfeed. Regularly posting to your Facebook page is important if you want to continue to be seen.
3. Engaging. Respond to fans on Facebook to create a two-way street for engagement.
Learn more about how you can drive Facebook likes on OPEN Forum