It’s getting harder to guarantee people are interacting with your content on Facebook these days, unless you’re willing to put some cash behind it.
But you should still work towards making your site engaging to keep your current fans happy and to win new followers as well. In order to do that, make sure your Facebook page is…
1. You. Put a little personality and oomph in your posts to make a human connection with your followers.
2. Consistent. Followers usually aren’t seeking out your Facebook content: They’re seeing it appear on their newsfeed. Regularly posting to your Facebook page is important if you want to continue to be seen.
3. Engaging. Respond to fans on Facebook to create a two-way street for engagement.
Learn more about how you can drive Facebook likes on OPEN Forum
Social media may be the buzzier marketing option, but you shouldn’t discount the power of email.
"When it comes to ROI, email is still king,” says Jon Clark, owner of Fuze SEO. “Email is used more than Facebook and Twitter combined, with 188 billion messages sent per day, and its use is growing with the continued spike in mobile usage. Growing your email list should still be one of your top goals.”
Read on for five tips on how you can build an effective email list for your business.
The ALS Ice Bucket Challenge has been one of the hottest topics on the Internet over the past month, with videos of all sorts of people hoisting buckets of ice water over their heads and dousing themselves in the name of charity.
The challenge has also raised jaw-dropping amounts of money in a short period of time for ALS research. It’s reported that the ALS Foundation raised $10.3 million in a single day, thanks to the popularity of the challenge.
So how does something so simple become something so viral and raise awareness and funds?
1. A low barrier of entry. What do you need to make a challenge? A bucket, ice, water, a smartphone to capture the video, and two minutes of your time.
Too often attempts at virality fail because they’re too complicated or too expensive. The goal is to get as many people as possible involved, so barrier of entry to participate has to be low.
2. A touch of urgency. According to the rules of the Challenge, you have 24 hours to accept the challenge, or you “have” to pay the ALS Foundation $100. Putting a limited window of time ensures that people won’t put off the challenge.
3. Built in viral mechanism. The ALS Challenge is a bit different than most viral campaigns, because you’re publicly challenging three other friends to participate. Also, it’s not an invitation; it’s a dare. There’s a lot more energy behind someone publicly saying “I dare you!” instead of “Try this!”
Read on for three more components of viral campaigns on OPEN Forum.
"Despite its widespread popularity, many small businesses aren’t utilizing Instagram to its fullest business potential," writes OPEN Forum contributor Angela Stringfellow. "Retailers post just 7.2 percent of their products on social commerce sites.”
Take advantage of the site’s influence and boost your brand’s value with this tip from Shari Theresia, co-owner of Los Angeles-based event staffing company Toast & Flute:
“To start, I researched and followed Los Angeles-based companies and people who I thought could recommend us to their clientele or would be interested in our services themselves. This included wedding and event planners, caterers, florists, event rental companies and event design companies. I was active on their Instagram accounts, liking their photos and getting on their radar.”
Read on for two more ways you can drive sales through Instagram.
A contest might sound like a great idea for a social media campaign, but if you don’t follow the rules, you may find the FTC knocking on your door, just like the marketing team at Cole Haan did when it launched a Pinterest contest to its followers.
These are the four things brands should consider when launching a contest on social media, particularly if that platform is Pinterest:
Read “4 Things You Must Know Before Running a Social Media Contest" on OPEN Forum.