A contest might sound like a great idea for a social media campaign, but if you don’t follow the rules, you may find the FTC knocking on your door, just like the marketing team at Cole Haan did when it launched a Pinterest contest to its followers.
These are the four things brands should consider when launching a contest on social media, particularly if that platform is Pinterest:
Read “4 Things You Must Know Before Running a Social Media Contest" on OPEN Forum.
We know why this tweet was so record-breakingly popular. But what makes an average Twitter user’s post shareable? Researchers from Google and Cornell University landed on a few answers after comparing two tweets sent by the same user, about the same topic, but with different wording:
For more insight (and links to the cool tools they made) visit OPEN Forum.
Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.