"Going viral" is the gold standard of online content these days. But how does it happen? And can it be made into a science? Jonah Berger, a professor at University of Pennsylvania’s Wharton School of Business, may have the answer. Berger broke out the ins and outs of online viralness in a recent New Yorker piece:
Read more on NewYorker.com: “The Six Things That Make Stories Go Viral Will Amaze, And May Infuriate, You”
What’s going to be hot in marketing next year? Images. What’s not? Useless apps. Read more Marketing Trends: What’s Hot And What’s Not For 2014.