Posts tagged Social Media

Small business owners have had beef with online customer review site Yelp for years, with some saying the site filters reviews so the worst comments rise to the top. But research has found that the service has done some good in making “shop local” a lot easier for consumers:

… The revenues of Seattle restaurants between 2003 (pre-Yelp) and 2009 (post Yelp’s introduction), which found that a one-star increase in Yelp rating raised a restaurant’s revenues by 5 to 9 percent.

Read more on OPEN Forum.

Small business owners have had beef with online customer review site Yelp for years, with some saying the site filters reviews so the worst comments rise to the top. But research has found that the service has done some good in making “shop local” a lot easier for consumers:

… The revenues of Seattle restaurants between 2003 (pre-Yelp) and 2009 (post Yelp’s introduction), which found that a one-star increase in Yelp rating raised a restaurant’s revenues by 5 to 9 percent.

Read more on OPEN Forum.

How to Avoid the FTC’s Bad Side on Pinterest

A contest might sound like a great idea for a social media campaign, but if you don’t follow the rules, you may find the FTC knocking on your door, just like the marketing team at Cole Haan did when it launched a Pinterest contest to its followers.

These are the four things brands should consider when launching a contest on social media, particularly if that platform is Pinterest:

  1. Pinning may constitute an endorsement of a product or organization. 

  2. Entry into a sweepstakes or contest requires disclosure.

  3. Understand the terms and services of the social networks—all of them—before launching a contest. 

  4. The FTC is closely scrutinizing the business use of social media.

Read “4 Things You Must Know Before Running a Social Media Contest" on OPEN Forum.

Twitter is unveiling 15 new ad products in the next six months, but one may have already leaked.

Twitter is unveiling 15 new ad products in the next six months, but one may have already leaked.

Pinterest, the site that made inspiration boards cool again, is making an advertising play with its newest feature.

Pinterest, the site that made inspiration boards cool again, is making an advertising play with its newest feature.

Almost 75% of small business owners feel confident in their social media abilities. But, c’mon. There’s always room for improvement. Take advantage of tips like these on OPEN Forum:

7. Avoid syndicated messages. While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

Almost 75% of small business owners feel confident in their social media abilities. But, c’mon. There’s always room for improvement. Take advantage of tips like these on OPEN Forum:

7. Avoid syndicated messages. While you can use tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You can use similar language as you promote your offer on different sites; just be sure to change up the words while reflecting the tone of each network.

Zappos is known for upending business-as-usual with its unorthodox but effective ways of keeping customers and employees happy. Recently the fashion e-tailer is changing the way businesses think about hiring. In order to be considered for a job with the company, you have to “friend” them first on their social-media network, Zappos Insider.

Zappos is known for upending business-as-usual with its unorthodox but effective ways of keeping customers and employees happy. Recently the fashion e-tailer is changing the way businesses think about hiring. In order to be considered for a job with the company, you have to “friend” them first on their social-media network, Zappos Insider.

Science May Have Cracked the Code to the Perfect Tweet

We know why this tweet was so record-breakingly popular. But what makes an average Twitter user’s post shareable? Researchers from Google and Cornell University landed on a few answers after comparing two tweets sent by the same user, about the same topic, but with different wording:

  • They asked to be retweeted. A solid piece of advice works on social media as well: If you want something, ask for it! Tweets where users made “explicit requests for sharing” were shared more than the tweets that didn’t. Within that, some retweet signifiers were stronger than others. “RT,” “retweet,” “spread” and “please” were more effective than “pls” and “plz” for getting followers to retweet. 

For more insight (and links to the cool tools they made) visit OPEN Forum.

10 Reasons Why Your Social Media Growth Is Stagnating

  1. You’re in the wrong social networks.
  2. You don’t follow the 80/20 rule.
  3. You don’t analyze data.
  4. You don’t play to your brand’s strengths.
  5. Your social updates look like they’re on autopilot.
  6. Your content marketing strategy is weak.
  7. You haven’t kept up changes on social platforms.
  8. You’re not taking advantage of paid media.
  9. You bought followers instead of earning them.
  10. You aren’t paying enough attention to social media.

Learn how to get out of your social media rut by reading advice from Anita Campbell of Small Business Trends LLC on OPEN Forum.

Facing backlash from the business community, Facebook is now offering a bootcamp for small-business owners to teach them how to get the most from the social network. 

Facing backlash from the business community, Facebook is now offering a bootcamp for small-business owners to teach them how to get the most from the social network. 

An algorithm may be able to predict which of your photos will be popular on Instagram. 

An algorithm may be able to predict which of your photos will be popular on Instagram