Nostalgia for the not-so-distant 1990s seems to be everywhere you turn these days. From Kate Moss’ little sister appearing in her own Calvin Klein ads to the Disney Channel’s spin off “Girl Meets World” following up where “Boys Meets World” left off more than a decade ago, brands are creating ads and products that are decidedly ’90s inspired.
Brands are focusing on the ’90s, because they know they need to tap into the spending power of the biggest and most diverse generation that’s ever existed: the millennials. Many of these young adults grew up in the 1990s and are now entering their peak earning and spending years. Ignoring them would be a bad business move.
And research backs them up. Apparently when we feel nostalgic, we’re more willing to part with our dollars.
From OPEN Forum’s “They Love the ’90s: Using Nostalgia to Woo Millennials”
"The reason for a sale gone bad is seldom as simple as the service or product exceeding the target’s budget. It’s also often about how the sale is presented and whether your team is truly collaborating to the best effect."
Flickr user: Engin Erdogan
Building a company culture that prides itself on offering great customer service does more than keep your business from being the butt of a viral joke… it improves your bottom line. When customers complain, it’s a good opportunity to improve your business procedures. For example, if a customer says, ”No one ever calls me back”:
Determine which ways customers reach out to your company, and monitor each of these channels with enough staff to respond in an appropriate amount of time. Email should be responded to within 12 hours, while tweets need to be answered in 15 minutes.
Read on for seven more customer service complaints you can solve quickly.
Smartphones have made life easier for many small-business owners on the go. But you can do way more than take a conference call, or schedule a meeting reminder to your calendar. There are a number of apps out there that can simplify your business.
1. Google Wallet. …Keep your gift cards (and view the balances), record your loyalty program details, and send and receive money from your friends—all in a single app
2. Mailtracker. Get updates when someone views your email, including details about how long a person spent on the email and what device it was accessed from.
3. Refresh. Have an important meeting with a new client—someone you know nothing about? Refresh crawls through publicly available information and gives you a snapshot with current details about new contacts on whom you’d like to make a favorable impression.
Read on for seven more apps that will transform your business.
1. Not keeping an eye on cash flow.
2. Investing too much in product or infrastructure ahead of sales.
3. Appearing too successful.
4. Over promising and under delivering.
5. Not paying payroll or other business taxes when they are due.
Read five more ways you could be endangering your company’s finances on OPEN Forum.
Recent studies, articles and books have done away with the age-old myth that introverts were shy and ineffective in social situations. Introverts are actually a great addition to any team because they’re typically great listeners, writes introvert and OPEN Forum contributor Erika Napoletano.
While extroverts might be hopping from conversation to conversation, we’re much more interested in digging into single concepts and details. We’ll hear you out (as you go on and on and on) and are incredibly adept at summing up a whole pile of thoughts and feelings into concise summaries.
Read two more reasons why introverts are excellent employees on OPEN Forum