Posts tagged Products

prweek:

Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic.

In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

prweek:

Just in time for Mother’s Day, CTP designed the above infographic on how savvy moms are leveraging their buying powers thanks to social media. Online recommendations are key, with 59% of moms buying products recommended by a parenting website and 44% purchasing a product after a friend vouches for it on social media. Click the image to see the full infographic.

In the spirit of Mother’s Day, this infographic proves the power of the Mom for businesses, particularly brands and products on social media.

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.

Mark Cuban, Co-Founder of HDNET

(Via Magazine42)

How a Banana Slicer Became a Viral Best Seller on Amazon by OPEN Forum
The Banana Slicer is an evolving joke, kept alive by more than 4,000 reviewers and being read and commented on by hundreds of thousands more. The results of this crowdsourced fiction, though, are much more than a joke—the product is actually selling.
For the past three months, the Hutzler 571 has remained in the Top 100 bestselling products in the Kitchen & Dining category on Amazon and shows no signs of slowing down.
What’s the most powerful lesson any small business can learn from this bestselling, albeit useless, product on Amazon?Never underestimate the power of a sense of humor.Click here to read some of the hilarious reviews for the Hutzler 571 Banana Slicer on OPEN Forum.
(via How a Banana Slicer Became a Viral Bestseller on Amazon | | The New OPEN ForumThe New OPEN Forum)

How a Banana Slicer Became a Viral Best Seller on Amazon by OPEN Forum

The Banana Slicer is an evolving joke, kept alive by more than 4,000 reviewers and being read and commented on by hundreds of thousands more. The results of this crowdsourced fiction, though, are much more than a joke—the product is actually selling.

For the past three months, the Hutzler 571 has remained in the Top 100 bestselling products in the Kitchen & Dining category on Amazon and shows no signs of slowing down.

What’s the most powerful lesson any small business can learn from this bestselling, albeit useless, product on Amazon?Never underestimate the power of a sense of humor.

Click here to read some of the hilarious reviews for the Hutzler 571 Banana Slicer on OPEN Forum.

(via How a Banana Slicer Became a Viral Bestseller on Amazon | | The New OPEN ForumThe New OPEN Forum)

Click to embiggen.
4 in 10 Millennials Interested in Co-Creating Products With Brands
Leveraging Millennials’ affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More
(via 4 in 10 Millennials Interested in Co-Creating Products With Brands)

Click to embiggen.

4 in 10 Millennials Interested in Co-Creating Products With Brands

Leveraging Millennials’ affinity for social media might be one way to satisfy their urge to influence product innovation. A study released in November by the IBM Institute for Business Value found a majority of senior executives planning to use social tools for innovation, by gathering feedback from customers (73%) and enabling customers to submit plans and solutions (68%). Read More

(via 4 in 10 Millennials Interested in Co-Creating Products With Brands)

What is advertising?
        (via Infographic ‘What is advertising?’ on Behance)
What Is ‘Made in America’ Worth?
Probably more than you think. As more manufacturing returns to U.S. shores, early signs show that a “Made in America” label is a serious competitive advantage.
International perceptions of “Made in America,” are rooted in global perceptions of the country itself—and that news is surprisingly favorable for domestic manufacturers. Simon Anholt is a British branding consultant and creator of the Anholt-GfK Roper Nation Brands Index, which measures a nation’s international reputation. In the market-research company’s most recent survey, released in late October, the U.S. ranked first—for the fourth year in a row. Read More
(via What Is ‘Made in America’ Worth? | Inc.com)

What Is ‘Made in America’ Worth?

Probably more than you think. As more manufacturing returns to U.S. shores, early signs show that a “Made in America” label is a serious competitive advantage.

International perceptions of “Made in America,” are rooted in global perceptions of the country itself—and that news is surprisingly favorable for domestic manufacturers. Simon Anholt is a British branding consultant and creator of the Anholt-GfK Roper Nation Brands Index, which measures a nation’s international reputation. In the market-research company’s most recent survey, released in late October, the U.S. ranked first—for the fourth year in a row. Read More

(via What Is ‘Made in America’ Worth? | Inc.com)