Some of the world’s greatest ideas stemmed from brainstorming sessions, those moments of “spitballing” and “ideation” around a whiteboard. But where did the idea for this idea generating practice come from?
This process was first developed in 1948 by advertising executive Alex Osborn, who called the concept “think up” in his book, Your Creative Power, and attributed its use to the success of his advertising agency, BBDO, which is still prosperous today.
It’s been a few decades since Osborn developed his “think up” concept—which is more popularly known as brainstorming today…
But brainstorming may be as endangered as the Mad Men era brand of advertising Osburn came from. Learn how technology has changed the way we brainstorm, and what we can do to fix it, on OPEN Forum.
1. Lack of equality rules
2. Negative cliques thrive
3. Malice trumps kindness
4. Managers play favorites
5. Unqualified cronies are hired
6. One of the leaders is a poster boy for bad behavior
7. Lucrezia Borga is on staff
Is your office a culprity of any of these things? If so, here’s how to detox that workplace negativity.