“You can never predict what ideas will go viral. The only thing you can do is keep producing, keep thinking,” Dominique Ansel, Cronut creator, founder and owner of his eponymously named bakery in New York City’s Soho district says. “Don’t hog or save your best ideas. Set them free.”
Read more on the man behind the Cronut craze in OPEN Forum’s exclusive interview with the man, the myth, the pastry legend.