Posts tagged Mobile

How Apple Watch Can Shake Up Your Business

Always a game changer, Apple’s latest announcement was an opportunity for the brand to not only unveil the newest iteration of the iPhone, but to officially throw its hat in the smartwatch ring. Apple Watch, expected to drop in 2015, will have a major impact on fitness tracking, the watch industry and small-business marketing:

…If you’re doing any sort of email marketing, email subject lines are going to be more important than ever. With room for about four to five words on the screen, you need to make sure you use those first words the best way you know how—or risk losing users, quick.

Read on for how Apple’s two other major announcements—Apple Pay and iPhone 6 and 6 Plus—will change your business.

The One Thing Your New Website Should Have

It’s a fact of our modern age: People are no longer experiencing the Internet the same way, sitting in front of a desktop. There are laptops, phones and tablet devices that connect people online, and your website should be designed to look great and be functional on every one of these options to encourage sales and click throughs. 

Read OPEN Forum’s “How to Tell If It’s Time for a Website Redesign”

This Should Be the First Thing You Do When Launching a Mobile App

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Advice from Bobak Emamian, the co-founder and CEO of Prolific Interactive:

Get Early Input From Users

"Your app may sound cool in theory, but a neat app and one that people actually use on a regular basis aren’t necessarily the same thing. How many times have you installed a cool new app only to delete it days later when you realize it’s just taking up space? Getting direct user feedback is vital in the early stages in order to make sure your app aligns with user goals."

From OPEN Forum’s “4 Strategies That Will Save You From a Mobile App Disaster

Did you know that the holiday shopping season “accounts for 20 to 40 percent of their total yearly sales”? That’s why e-tailers need to kick their websites into full gear to be primed for the rise in traffic and sales. 

Improve the checkout flow. Odds are, your shopping cart flow has a bottleneck (or five). Remarketing solutions company SaleCycle wagers that close to 74 percent of all online shopping carts were abandoned in the last quarter of 2013. This means that on average, three out of every four people who were ready to buy something on your site decided not to during the checkout process…

Read seven more tips for optimizing your website for holiday traffic on OPEN Forum.

Did you know that the holiday shopping season “accounts for 20 to 40 percent of their total yearly sales”? That’s why e-tailers need to kick their websites into full gear to be primed for the rise in traffic and sales. 

Improve the checkout flow. Odds are, your shopping cart flow has a bottleneck (or five). Remarketing solutions company SaleCycle wagers that close to 74 percent of all online shopping carts were abandoned in the last quarter of 2013. This means that on average, three out of every four people who were ready to buy something on your site decided not to during the checkout process…

Read seven more tips for optimizing your website for holiday traffic on OPEN Forum.

With as much as 15 percent of e-commerce sales coming from mobile devices, you need to make sure your website is in top shape. Turn those mobile viewers into paying customers with these five tips.

If your website isn’t yet mobile friendly, it’s time to get started. Here’s a 6-step process for developing the content you need for your mobile-optimized site.

If your website isn’t yet mobile friendly, it’s time to get started. Here’s a 6-step process for developing the content you need for your mobile-optimized site.

Don’t drop your marketing efforts just because the weather has gotten warmer. Summertime is a great time to reach customers with sales and promotions, writes OPEN Forum contributor James O’Brien. Mobile marketing in particular can help you capture customers while they’re on the go or on vacation. 
Make sure your brand has a strong mobile presence, as its unlikely they’re bringing their laptops on trips for online shopping. "If a customer goes to buy something from you, they may get irritated if you don’t have a solid mobile presence, and they’ll leave to buy from someone else instead," says Billy Bauer, marketing director for Royce Leather. 

Don’t drop your marketing efforts just because the weather has gotten warmer. Summertime is a great time to reach customers with sales and promotions, writes OPEN Forum contributor James O’Brien. Mobile marketing in particular can help you capture customers while they’re on the go or on vacation. 

Make sure your brand has a strong mobile presence, as its unlikely they’re bringing their laptops on trips for online shopping. "If a customer goes to buy something from you, they may get irritated if you don’t have a solid mobile presence, and they’ll leave to buy from someone else instead," says Billy Bauer, marketing director for Royce Leather. 

Secrets of In-Flight WiFi

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From wiredinsider: Welcome to the busiest travel time of the year, where millions of your fellow Americans will be taking to the air and streets for the the holiday season. If you’re joining them, make sure you think about internet before you take off.

Image via WIRED

fastcompany:

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile 
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.

What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.

Find your value in your customers’ lives.
Engage each customer in the key moments of their day.
Deliver value based on location.
Allow customers to personalize their experience to gain relevance.
Don’t sell to your customers: entertain, engage, and delight them.
Read more here.

fastcompany:

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile 

During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.

What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.

  1. Find your value in your customers’ lives.
  2. Engage each customer in the key moments of their day.
  3. Deliver value based on location.
  4. Allow customers to personalize their experience to gain relevance.
  5. Don’t sell to your customers: entertain, engage, and delight them.

Read more here.

Click here to embiggen (see full infographic)
Mobile, social media, and email are three of the top ways to market your small business. But where should you focus your marketing energy? Use this infographic to help choose what’s the best plan of attack for you and your business.
(Via Visual.ly)

Click here to embiggen (see full infographic)

Mobile, social media, and email are three of the top ways to market your small business. But where should you focus your marketing energy? Use this infographic to help choose what’s the best plan of attack for you and your business.

(Via Visual.ly)