Posts tagged Mobile
5 Ways To Thrive During Marketing’s Seismic Shift To Mobile
During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.
What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.
- Find your value in your customers’ lives.
- Engage each customer in the key moments of their day.
- Deliver value based on location.
- Allow customers to personalize their experience to gain relevance.
- Don’t sell to your customers: entertain, engage, and delight them.
Foursquare Courts Small Business Owners with New Mobile App
Foursquare announced Tuesday that it’s launching a dedicated app for small business owners that allows them to manage their Foursquare accounts and push updates and specials to customers on the go, as it hopes to become more of a player in local commerce. Read More
(via Foursquare courts small business owners with new mobile app — Tech News and Analysis)
Mobile applications can be one of the best ways to keep your consumers engaged with your brand as they are on the move. But first you have to decide whether or not you actually need it. Here’s how to make that decision.
(via Deciding Whether Your Business Needs a Mobile App | Inc.com)
Facebook’s Photo Sync Could Cost Mobile Users A Lot Of Money
The new option in Facebook’s iOS and Android clients to allow your photos to be automatically synced is a simple one to explain, and has many practical benefits for a company who’s unstated goal is to control the social graph of its users.
On the surface it’s a win for users as well. It’s incredibly convenient, it’s useful, and it means there are fewer steps to sharing your experiences with the world. But under the surface I can see problems with this use of the tool. The obvious ones are already being discussed extensively online, including how Facebook will make use of even more data, how it will interactive with their facial recognition software, and the lowering of tolerances to sharing everything with a huge online data warehouse. Read More
(via Facebook’s Photo Sync Could Cost Mobile Users A Lot Of Money - Forbes - Image source)
5 Tips for Optimizing Your LinkedIn Company Page
#1 - Banner Images
#2 - Career and Products Now Featured on Home Tab
#3 - Product Recommendations More Prominently Featured
#4 - Featured and Targeted Updates
#5 - Visibility on Mobile Apps
(via 5 Tips for Optimizing Your LinkedIn Company Page | Social Media Examiner - Image source)
Now You Can Sell Products Via Instagram, With Chirpify
It’s true!
Chirpify, the platform that allows users to buy and sell directly from their Twitter stream, has now launched a version for Instagram. This means that social media users can now bypass the process of visiting virtual storefronts, adding items to their cart, and filling out credit card forms by making in-stream purchases on the Facebook owned photo service. And voila — small businesses sell products via Instagram. Read More
(via Small businesses sell products via Instagram with Chirpify)
Actually, The iPad Mini Might Not Change Anything For Developers
“Practically, our job stays the same. The iPad Mini is close enough in size to the iPad that we don’t believe it will actually change the way we design our games,” says Greg Harper of Supercell. ”What will change is that people will want to start taking their tablets with them more often if they fit in a purse or jacket pocket.” Read More
Image source: Nickolay Lamm/InventHelp.
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