Always a game changer, Apple’s latest announcement was an opportunity for the brand to not only unveil the newest iteration of the iPhone, but to officially throw its hat in the smartwatch ring. Apple Watch, expected to drop in 2015, will have a major impact on fitness tracking, the watch industry and small-business marketing:
…If you’re doing any sort of email marketing, email subject lines are going to be more important than ever. With room for about four to five words on the screen, you need to make sure you use those first words the best way you know how—or risk losing users, quick.
Read on for how Apple’s two other major announcements—Apple Pay and iPhone 6 and 6 Plus—will change your business.
It’s a fact of our modern age: People are no longer experiencing the Internet the same way, sitting in front of a desktop. There are laptops, phones and tablet devices that connect people online, and your website should be designed to look great and be functional on every one of these options to encourage sales and click throughs.
Read OPEN Forum’s “How to Tell If It’s Time for a Website Redesign”
Advice from Bobak Emamian, the co-founder and CEO of Prolific Interactive:
"Your app may sound cool in theory, but a neat app and one that people actually use on a regular basis aren’t necessarily the same thing. How many times have you installed a cool new app only to delete it days later when you realize it’s just taking up space? Getting direct user feedback is vital in the early stages in order to make sure your app aligns with user goals."
From OPEN Forum’s “4 Strategies That Will Save You From a Mobile App Disaster”