Posts tagged Marketing and Advertising

The Number-One Secret for Social Media Success by Dave Kerpen for OPEN Forum
For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media”—it’s in being human. That is, it’s in being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable.
Here are five ways business owners can be more likeable and ensure greater success using social media:
1. Listen first - and never stop listening.
2. Start with one social network.
3. Don’t tell your customers to like you and follow you, tell them why and how they should.
4. Share pictures and videos.
5. Spend at least 30 minutes a day on social media.
Read more on OPEN Forum
(via The Number-One Secret for Social Media Success | | The New OPEN ForumThe New OPEN Forum)

The Number-One Secret for Social Media Success by Dave Kerpen for OPEN Forum

For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media”—it’s in being human. That is, it’s in being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable.

Here are five ways business owners can be more likeable and ensure greater success using social media:

1. Listen first - and never stop listening.

2. Start with one social network.

3. Don’t tell your customers to like you and follow you, tell them why and how they should.

4. Share pictures and videos.

5. Spend at least 30 minutes a day on social media.

Read more on OPEN Forum

(via The Number-One Secret for Social Media Success | | The New OPEN ForumThe New OPEN Forum)

Did you know that Pinterest has 25 million users and 25% of retail referral traffic comes from Pinterest accounts?That also translates into some serious ROI in terms of brand engagement and actual sales for retailers.Are you utilizing Pinterest? Here are more astonishing stats on the power of Pinterest.
(via 15 Stats Retailers Should Know About Pinterest | Digiday)

Did you know that Pinterest has 25 million users and 25% of retail referral traffic comes from Pinterest accounts?

That also translates into some serious ROI in terms of brand engagement and actual sales for retailers.

Are you utilizing Pinterest? Here are more astonishing stats on the power of Pinterest.

(via 15 Stats Retailers Should Know About Pinterest | Digiday)

3 Ways to Turn Social Media Followers Into Promoters of Your Brand
        
        1. Listen to, then engage with fans2. Concentrate on your ‘soul mates’3. Make new fans with multi-platform campaigns
        (via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

1. Listen to, then engage with fans
2. Concentrate on your ‘soul mates’
3. Make new fans with multi-platform campaigns

(via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)

What We Talk About When We Talk About “Social”
        (via What We Talk About When We Talk About “Social” - Nilofer Merchant - Harvard Business Review)
Steal These 3 Social Marketing Tricks From Top Brands
Do you enjoy following a brand in social media? If that’s the case, it’s doing at least one of three things:
Connecting with one of your passions and/or interests
Entertaining you with its engaging personality
Providing interesting and/or important information to you
Click here to discover which brands are succeeding at these three strategies - passion, personality, and transparency.(Image via facebook/Oreo)
(via Steal These 3 Social Marketing Tricks From Top Brands - OPEN Forum :: American Express OPEN Forum)

Steal These 3 Social Marketing Tricks From Top Brands

Do you enjoy following a brand in social media? If that’s the case, it’s doing at least one of three things:

  • Connecting with one of your passions and/or interests
  • Entertaining you with its engaging personality
  • Providing interesting and/or important information to you


Click here to discover which brands are succeeding at these three strategies - passion, personality, and transparency.

(Image via facebook/Oreo)

(via Steal These 3 Social Marketing Tricks From Top Brands - OPEN Forum :: American Express OPEN Forum)

Beginner Social Media Tips for Local Business Marketing
        
        Local businesses that don’t use social media platforms are missing out on opportunities that could attract more customers and help them reach new markets. When you want a local business to thrive, you have to include social media in your marketing plan.  Start with these items below:1. Keep up with current trends2. Establish a brand identity3. Reach out to new customers4. Get your customers involvedRead More
        (via Beginner Social Media Tips for Local Business Marketing)
Beginner Social Media Tips for Local Business Marketing

Local businesses that don’t use social media platforms are missing out on opportunities that could attract more customers and help them reach new markets. When you want a local business to thrive, you have to include social media in your marketing plan.  Start with these items below:

1. Keep up with current trends
2. Establish a brand identity
3. Reach out to new customers
4. Get your customers involved

Read More

(via Beginner Social Media Tips for Local Business Marketing)

Digital Marketing MapClick to embiggen (and see full infographic)For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developing a successful campaign. A reinterpretation of the classic London Underground Map, bringing digital marketing to life. 
        (via Digital Marketing Map | Visual.ly)
Digital Marketing Map

Click to embiggen (and see full infographic)

For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developing a successful campaign. A reinterpretation of the classic London Underground Map, bringing digital marketing to life.

(via Digital Marketing Map | Visual.ly)

Which Tech Companies Made the Most Money in 2012? Statista’s infographic on the top tech money makers in 2012 is broken out by income, revenue growth and stock performance, and will give you a sense of what’s to come for these tech leaders in 2013.
        (via Which Tech Companies Made the Most Money in 2012?)
Which Tech Companies Made the Most Money in 2012?

Statista’s infographic on the top tech money makers in 2012 is broken out by income, revenue growth and stock performance, and will give you a sense of what’s to come for these tech leaders in 2013.

(via Which Tech Companies Made the Most Money in 2012?)

3 Potent Ways to Use Social Media in Sales1. Mining2. Connecting3. Engaging


    
        (via How to Use Social Media in Sales - Image source)
Search Engine Marketing and Content MarketingWhy you can’t have one without the other.


    
        (via Search Mojo | Search Engine Marketing and Content Marketing Infographic | 800-939-5938)