Small-business owners know that the slightest error can translate to a weaker bottom line. Such is the case of Julia Reich who made a big marketing mistake when she chose not to update her domain name, after changing her company’s name.
Julia Reich Design had been in business from 2001 until 2013, with a lot of work history out there on the Internet, and after her website came down, Reich says, “I realized that many of the websites I’d designed for clients, as well as other printed materials, all had my old name and Web address on them. If a prospect wanted to look me up, they’d have no way of finding me.”
Learn the two other seemingly minor marketing slip ups that can have a big affect on your business on OPEN Forum.
It’s getting harder to guarantee people are interacting with your content on Facebook these days, unless you’re willing to put some cash behind it.
But you should still work towards making your site engaging to keep your current fans happy and to win new followers as well. In order to do that, make sure your Facebook page is…
1. You. Put a little personality and oomph in your posts to make a human connection with your followers.
2. Consistent. Followers usually aren’t seeking out your Facebook content: They’re seeing it appear on their newsfeed. Regularly posting to your Facebook page is important if you want to continue to be seen.
3. Engaging. Respond to fans on Facebook to create a two-way street for engagement.
Learn more about how you can drive Facebook likes on OPEN Forum
Medium is a publishing platform available to anyone with a Twitter account (which makes sense, considering two of the guys behind the microblogging site created it). Unlike Twitter, you can go beyond 140 characters to share your thoughts; journalists, experts and provocateurs are using the space to post essays and become thought leaders of sorts in their spaces.
It’s a great space for small business owners as well for five major reasons. Read more on OPEN Forum.
More and more businesses are using video to stand out in an era where consumers need more than just snappy copy to engage with companies. Video done right can lead to viral successes like HelloFlo. And video done wrong… well, that will never happen if you hire the right production company!
Some advice when you’re trying to find the right team to bring your video dreams into a reality:
Cheap video comes at a premium.Be wary when a production company offers its services at a rate that seems too good to be true—the production team may just shoot from the back of the room on a tripod and call it a day. But it’s more expensive to do it wrong the first time and have to redo it. So find out what’s included in the total package: Are edits included? What about music licensing? Or travel expenses? Watch out for those additional costs that can be thrown in at the end and bust your budget.
Read on for eight more tips for hiring a video production company that delivers.
Always a game changer, Apple’s latest announcement was an opportunity for the brand to not only unveil the newest iteration of the iPhone, but to officially throw its hat in the smartwatch ring. Apple Watch, expected to drop in 2015, will have a major impact on fitness tracking, the watch industry and small-business marketing:
…If you’re doing any sort of email marketing, email subject lines are going to be more important than ever. With room for about four to five words on the screen, you need to make sure you use those first words the best way you know how—or risk losing users, quick.
Read on for how Apple’s two other major announcements—Apple Pay and iPhone 6 and 6 Plus—will change your business.
Social media may be the buzzier marketing option, but you shouldn’t discount the power of email.
"When it comes to ROI, email is still king,” says Jon Clark, owner of Fuze SEO. “Email is used more than Facebook and Twitter combined, with 188 billion messages sent per day, and its use is growing with the continued spike in mobile usage. Growing your email list should still be one of your top goals.”
Read on for five tips on how you can build an effective email list for your business.
Biz Stone, Twitter co-founder and haver of one of tech’s coolest names, noted last month at the small-business conference Sage Summit that the future of marketing is philanthropy, and that people are attracted to meaning these days. Small business consultant Barry Moltz wrote:
Stone suggests that when customers have a choice, they will more likely buy from companies that are philanthropic; and that successful companies are giving money to charitable organizations and then using their marketing funds to tell customers about their association with that cause. Companies find that their giving can go a long way by attracting free mentions on blogs and social media posts.
Read on for more on how companies are using philanthropy in their marketing strategy.