Posts tagged Marketing

This Is the Future of Marketing, According to Twitter’s Co-Founder

Biz Stone, Twitter co-founder and haver of one of tech’s coolest names, noted last month at the small-business conference Sage Summit that the future of marketing is philanthropy, and that people are attracted to meaning these days. Small business consultant Barry Moltz wrote:

Stone suggests that when customers have a choice, they will more likely buy from companies that are philanthropic; and that successful companies are giving money to charitable organizations and then using their marketing funds to tell customers about their association with that cause. Companies find that their giving can go a long way by attracting free mentions on blogs and social media posts. 

Read on for more on how companies are using philanthropy in their marketing strategy.

Creating original, online material for your small company can take time. Its not easy to constantly try to grab your customers attention. So, why not get your followers to do the job for you. Here are five ways to turn your customers into content creators.

Yes, the Yellow Pages still exist… and scammers are using them to cheat small-business owners out of millions!

Yes, the Yellow Pages still exist… and scammers are using them to cheat small-business owners out of millions!

Small business owners share the 6 apps they love using on the job, including ProPrompter, an ingenious teleprompter app that’s great if you’re creating scripted videos for your marketing efforts.

Pinterest, the site that made inspiration boards cool again, is making an advertising play with its newest feature.

Pinterest, the site that made inspiration boards cool again, is making an advertising play with its newest feature.

Don’t drop your marketing efforts just because the weather has gotten warmer. Summertime is a great time to reach customers with sales and promotions, writes OPEN Forum contributor James O’Brien. Mobile marketing in particular can help you capture customers while they’re on the go or on vacation. 
Make sure your brand has a strong mobile presence, as its unlikely they’re bringing their laptops on trips for online shopping. "If a customer goes to buy something from you, they may get irritated if you don’t have a solid mobile presence, and they’ll leave to buy from someone else instead," says Billy Bauer, marketing director for Royce Leather. 

Don’t drop your marketing efforts just because the weather has gotten warmer. Summertime is a great time to reach customers with sales and promotions, writes OPEN Forum contributor James O’Brien. Mobile marketing in particular can help you capture customers while they’re on the go or on vacation. 

Make sure your brand has a strong mobile presence, as its unlikely they’re bringing their laptops on trips for online shopping. "If a customer goes to buy something from you, they may get irritated if you don’t have a solid mobile presence, and they’ll leave to buy from someone else instead," says Billy Bauer, marketing director for Royce Leather. 

The nose knows. It turns out more businesses are looking at “olfactory marketing” to snag customers’ dollars and loyalty.
A Canadian book publisher, Oblonsky Editions, used car air fresheners as a promotional item for its new book, Bay Street. It placed these air fresheners on windshields of high-end vehicles parked in Toronto’s financial district, and saw a sharp increase in website traffic.
Read more about smell marketing on OPEN Forum.

The nose knows. It turns out more businesses are looking at “olfactory marketing” to snag customers’ dollars and loyalty.

A Canadian book publisher, Oblonsky Editions, used car air fresheners as a promotional item for its new book, Bay Street. It placed these air fresheners on windshields of high-end vehicles parked in Toronto’s financial district, and saw a sharp increase in website traffic.

Read more about smell marketing on OPEN Forum.

Facing backlash from the business community, Facebook is now offering a bootcamp for small-business owners to teach them how to get the most from the social network. 

Facing backlash from the business community, Facebook is now offering a bootcamp for small-business owners to teach them how to get the most from the social network. 


All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.
But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.

But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

One of the Academy Awards’ most buzzed-about moments was a huge marketing win for California-based pizza chain Big Mama’s and Papa’s Pizzeria, worth more than $10 million in ad time.