Posts tagged Marketing


All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.
But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

All we do is give, and all you do is take. We give you text posts, delicious food photos, coupons, restaurant recommendations… and what do you do in return? You take them and you hide them from all our friends.

This is just part of a very long breakup letter food delivery service Eat24 penned to Facebook this month. Eat24 cited the social media network’s latest algorithm tweak, which drops business’s (free) organic reach to 1%, as the reason behind why they deleted their Facebook fan page.

But Facebook isn’t the only show in town for businesses wanting to reach their connected consumers. Inc.com has three lessons business owners should take away from Facebook’s “pay-to-play” algorithm. 

One of the Academy Awards’ most buzzed-about moments was a huge marketing win for California-based pizza chain Big Mama’s and Papa’s Pizzeria, worth more than $10 million in ad time.

Buti, a new brand of yoga developed by fitness instructor Bizzie Gold, was great at getting PR. But when media outlets like Shape magazine came to cover them, Gold found she was unable to turn that coverage into revenue. Learn how she turned her business infrastructure around to cash in on media interest.

How You Can Build A Great Personal Brand

5 Quick Tips For Effective Video Production:

  • Tell a story
  • Write a script
  • Shoot lots of B-roll
  • Learn the art of the cut
  • Add other elements, like text, graphics & music

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Want to know how to get big data without paying for it?  Three easy tips:

  1. Use free tools and apps, such as Mashable Velocity
  2. Dig deeper into your own data
  3. Produce infographics to view data differently

Kara Goldin, Founder of Hint Water: “We woke up a few months ago and realized that our business had grown 200 percent on Amazon without putting any money into customer acquisition, advertising, email marketing or loyalty programs.” Via “A Former Soda Addict Tries To Change America’s Health.”

What’s going to be hot in marketing next year? Images. What’s not?  Useless apps. Read more Marketing Trends: What’s Hot And What’s Not For 2014.