Communities regularly rally around foundering businesses facing sudden rent hikes, for example, or owners struggling with medical issues. Strong community support like this isn’t a replacement for smart management — when industries change or business models don’t show profits, then it’s up to the business owner to find long-term solutions. But even solid, profitable operations can hit random snags that threaten to sink the whole venture. That’s often when they find out just how strong their community ties are.
It’s here! Foursquare finally launched self-serve ads for small businesses on their social media platform.
What does this mean for your mom and pop shop?
From the Foursquare announcement:
"The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers."