How a Banana Slicer Became a Viral Best Seller on Amazon by OPEN Forum
The Banana Slicer is an evolving joke, kept alive by more than 4,000 reviewers and being read and commented on by hundreds of thousands more. The results of this crowdsourced fiction, though, are much more than a joke—the product is actually selling.
For the past three months, the Hutzler 571 has remained in the Top 100 bestselling products in the Kitchen & Dining category on Amazon and shows no signs of slowing down.
What’s the most powerful lesson any small business can learn from this bestselling, albeit useless, product on Amazon?Never underestimate the power of a sense of humor.
Click here to read some of the hilarious reviews for the Hutzler 571 Banana Slicer on OPEN Forum.
(via How a Banana Slicer Became a Viral Bestseller on Amazon | | The New OPEN ForumThe New OPEN Forum)