Posts tagged Internet Marketing

The Number-One Secret for Social Media Success by Dave Kerpen for OPEN Forum
For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media”—it’s in being human. That is, it’s in being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable.
Here are five ways business owners can be more likeable and ensure greater success using social media:
1. Listen first - and never stop listening.
2. Start with one social network.
3. Don’t tell your customers to like you and follow you, tell them why and how they should.
4. Share pictures and videos.
5. Spend at least 30 minutes a day on social media.
Read more on OPEN Forum
(via The Number-One Secret for Social Media Success | | The New OPEN ForumThe New OPEN Forum)

The Number-One Secret for Social Media Success by Dave Kerpen for OPEN Forum

For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media”—it’s in being human. That is, it’s in being the sort of person at a cocktail party who listens attentively, tells great stories, shows interest in others, and is authentic and honest. The secret is to simply be likeable.

Here are five ways business owners can be more likeable and ensure greater success using social media:

1. Listen first - and never stop listening.

2. Start with one social network.

3. Don’t tell your customers to like you and follow you, tell them why and how they should.

4. Share pictures and videos.

5. Spend at least 30 minutes a day on social media.

Read more on OPEN Forum

(via The Number-One Secret for Social Media Success | | The New OPEN ForumThe New OPEN Forum)

Did you know that Pinterest has 25 million users and 25% of retail referral traffic comes from Pinterest accounts?That also translates into some serious ROI in terms of brand engagement and actual sales for retailers.Are you utilizing Pinterest? Here are more astonishing stats on the power of Pinterest.
(via 15 Stats Retailers Should Know About Pinterest | Digiday)

Did you know that Pinterest has 25 million users and 25% of retail referral traffic comes from Pinterest accounts?

That also translates into some serious ROI in terms of brand engagement and actual sales for retailers.

Are you utilizing Pinterest? Here are more astonishing stats on the power of Pinterest.

(via 15 Stats Retailers Should Know About Pinterest | Digiday)

3 Ways to Turn Social Media Followers Into Promoters of Your Brand
        
        1. Listen to, then engage with fans2. Concentrate on your ‘soul mates’3. Make new fans with multi-platform campaigns
        (via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)
3 Ways to Turn Social Media Followers Into Promoters of Your Brand

1. Listen to, then engage with fans
2. Concentrate on your ‘soul mates’
3. Make new fans with multi-platform campaigns

(via 3 Ways to Turn Social Media Followers Into Promoters of Your Brand | Entrepreneur.com)

What We Talk About When We Talk About “Social”
        (via What We Talk About When We Talk About “Social” - Nilofer Merchant - Harvard Business Review)
5 Twitter Tips - Setting Up For Success 1. Keep your handle simple2. Use your company logo, or an image that is well connected with your company as your photo3. Make sure to include your company URL4. Fill out your Twitter bio5. Finally, connect with people and connect regularly
(via 5 Twitter Tips — Setting Up for Success | Social Media Today - Image source)

5 Twitter Tips - Setting Up For Success

1. Keep your handle simple
2. Use your company logo, or an image that is well connected with your company as your photo
3. Make sure to include your company URL
4. Fill out your Twitter bio
5. Finally, connect with people and connect regularly

(via 5 Twitter Tips — Setting Up for Success | Social Media Today - Image source)

Beginner Social Media Tips for Local Business Marketing
        
        Local businesses that don’t use social media platforms are missing out on opportunities that could attract more customers and help them reach new markets. When you want a local business to thrive, you have to include social media in your marketing plan.  Start with these items below:1. Keep up with current trends2. Establish a brand identity3. Reach out to new customers4. Get your customers involvedRead More
        (via Beginner Social Media Tips for Local Business Marketing)
Beginner Social Media Tips for Local Business Marketing

Local businesses that don’t use social media platforms are missing out on opportunities that could attract more customers and help them reach new markets. When you want a local business to thrive, you have to include social media in your marketing plan.  Start with these items below:

1. Keep up with current trends
2. Establish a brand identity
3. Reach out to new customers
4. Get your customers involved

Read More

(via Beginner Social Media Tips for Local Business Marketing)

Digital Marketing MapClick to embiggen (and see full infographic)For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developing a successful campaign. A reinterpretation of the classic London Underground Map, bringing digital marketing to life. 
        (via Digital Marketing Map | Visual.ly)
Digital Marketing Map

Click to embiggen (and see full infographic)

For marketers planning their next digital marketing campaigns, this map gives a clear representation of the various channels and options for developing a successful campaign. A reinterpretation of the classic London Underground Map, bringing digital marketing to life.

(via Digital Marketing Map | Visual.ly)

Blog With Purpose: 3 Tips to StartJust because your business is blogging, doesn’t mean that you are creating and adding value to your company.Here are 3 tips to blogging with a purpose:1. Create trust2. Breakdown Each Service You Offer3. Answer Questions* Don’t forget to link !
        (via Blog With Purpose: 3 Tips to Start)
Blog With Purpose: 3 Tips to Start

Just because your business is blogging, doesn’t mean that you are creating and adding value to your company.

Here are 3 tips to blogging with a purpose:

1. Create trust
2. Breakdown Each Service You Offer
3. Answer Questions
* Don’t forget to link !

(via Blog With Purpose: 3 Tips to Start)

3 Potent Ways to Use Social Media in Sales1. Mining2. Connecting3. Engaging


    
        (via How to Use Social Media in Sales - Image source)
Search Engine Marketing and Content MarketingWhy you can’t have one without the other.


    
        (via Search Mojo | Search Engine Marketing and Content Marketing Infographic | 800-939-5938)